Julius Baer’s Post

#Corporate #Communications & #Public #Affairs at Lenzing Group are a 24/7 job. Delivering dozens of projects, campaigns, analysis and advocacy simultaneously, always on time and at budget with zero margin for error. Always accurate financial communications and high-end reports. For almost 8000 internal #stakeholders and tens of thousands of external stakeholders. With such a heavy workload, we sometimes forget that our focus must always be #international and #customer #centric. To ensure that we don't lose this focus on the customer, I was in Munich yesterday with part of the team at the PERFORMANCE DAYS trade fair. True to the motto: get out of the ivory tower and get to the customer front. Reality here we come. Of course we visited our Lenzing Group / TENCEL™ Fibers stand and had good discussions with our dear commercial/sales colleagues. We were able to find out on the spot where the shoe pinches. We also saw many #innovations and were once again able to clearly observe the trend towards #sustainability. Sometimes credible, sometimes not. Fortunately, our TENCEL™ Fibers brand was omnipresent. But now it's time to get back to Lenzing so that we can put our experiences into practice. Another 17-hour day for our Lenzing Group. As I said, Corporate Communications & Public Affairs are not a profession but a passion. Laura Böhm Stefanie Kroner Daniel Winkelmeier Matthias Maximilian Maletzky Alexandre Collon #teamworkmakesthedreamwork

🐎 Harnessing the Power of the Grand National 🏆: Discover how small businesses can thrive during this iconic British event. From hospitality to fashion and beyond, explore actionable insights in our carousel slider. Don't miss out on maximising your Grand National advantage! Read the full guide at the link in the comments 👇 #GrandNational #SmallBusiness #Opportunities

We know brand history is important, but why? How? Read “The Heritage Gap” a new report by History Factory released today that explores the value of heritage content to customers, employees and job seekers, as well as what brands are doing (or not doing) to provide it. See where some of your favorite brands rank on the Brand Heritage Index, a comprehensive ranking of how companies maintain heritage and use it to make an impact. Download your copy here: https://lnkd.in/eRCu4BHu

North Rhine-Westphalia: The state of kitchen manufacturers? Not exactly, but this memorable line emerged during the debates on the COVID-19 regulations that allowed car showrooms to open while furniture stores closed in NRW. It illustrates the unexpected results of political discussion and decision-making in the public sphere. And it is just one example of how words can be misinterpreted. Armin Laschet, former Prime Minister of North Rhine-Westphalia, demonstrated the challenge of reaching 80 million people with clear and resonant messages that cut through myriad perspectives and opinions at the CONSILIUM Rechtskommunikation GmbH Summer Reception. As communicators, we face the challenge of crafting messages that clearly resonate with our target audiences every day. But unlike politicians and lawmakers, who have to address a broad and diverse society, we often have the advantage of a more defined and focused audience. For them, too, we must emphasise clarity and precision in our communications though and continue to master the art of communicating complex information in an engaging and understandable way, while minimising ambiguity. Not an easy task, but a fascinating one. Yesterday's event reminded me why I love my job. Thanks for the invitation, Martin!

Let half of the energy wasted in discussing the olympic ceremony controversy be spent on making an example of the first ever ceremony held in open urban space, with the city as background and protagonist. The prominence Paris was given is appropriate in an age when cities are feeling immense pressure from horrendous financial management, unchecked immigration and unevenly performing economies that lead to homelessness, displacement and decaying infrastructure. Lessons include how to highlight strengths and assets from the local government side, but also a few others that are not seen, such as the myriad individual, private business strategies that bet on the platform that large events provide. Here’s a good example.

💙 Our new Employer Brand is part of success 🚀  Today is the day: Our CEO Ralf Buehler officially presented our new Employer Brand at the Townhall Meeting in Hirschau. An attractive employer brand is a major success factor for every company today, as it is becoming increasingly difficult to retain employees in the long term and get the talents you need for the future. That is why the HR and Brand Management departments have worked closely together over the past few months to develop an employer brand that represents Conrad Electronic Group's image as an employer in an authentic way. With its values and principles, it defines the cornerstones of our corporate culture that Conrad offers or wants to offer its employees. In the end, it is very important to us that people enjoy working at Conrad and feel that they are a very important part of our success. As simple as that. We are proud as hell that finally everybody can see what we've been working on. Thank you Thomas Gajewski, Alena Turigin and Gerold Hasel for the great collaboration and thank you battery for your external support and Spreadfilms (Michael Schanz) for the great photos. And last but not least a big shout out to Michael Knoth, Chanita-Latrice Smith, Monika Weninger, Kathrin Hero, Kadir Unus, Petra Binder-Dubiel, Michael Bauer, Kamlesh Kshirsagar, Alexander Lepke and Michaela Kredler who are the real faces behind Conrad! You guys rocked it!🤘👏💙 #employerbrand #wearepartofsuccess #brandcommunication #allpartsofsuccess

Be Distinctive Britain. https://lnkd.in/er6KKvxc Following the success of our Be Distinctive Everywhere report; exploring the power of Distinctive Brand Assets, we’ve turned our attention to Brand Britain. We’re past the #britpop days of my youth – and I can’t really see Keir Starmer inviting Noel Gallagher to Downing Street! So in this post-Brexit era, after some turbulent years including the passing of our long-standing brand ambassador (RIP HR Elizabeth II) – we wanted answers to some big questions: - How do people see Britain? - How does Britain see itself? - Which attributes differentiate Britain from other nations? - And how do British brands feed off and feed into Brand Britain? In partnership with Jones Knowles Ritchie and British Chambers of Commerce, our Brand Britain report addresses those questions, and far more. And as you might imagine, we’ve got very clear head-vs-hearts distinction coming out in our results – and an overwhelming sense of potential. Download here https://lnkd.in/er6KKvxc – and please get in touch if you’d like to discuss what it means for you and your brand. #bedistinctive #britain #brandbritain #brand

It might not be the 'glamorous' part of the process, but I still don’t think we talk about event transportation enough. Before the event, your team & trusted suppliers have invested👇🏻 - Money - Time - Stress All to collectively bring your creative vision to life. The stand pieces fit together like a glove, and you feel ready to conquer your upcoming event. That’s when you remember that you ACTUALLY have to get the stand to the event. Leaving you in a panic, asking yourself: “Did we plan for this in our budget?” “What happens if something goes wrong on the journey?” ”How do we find a team that’s reliable?” (Not to mention if the event is being held internationally!) The truth is, there is a long list of things that need to be balanced when planning for an event, so it’s no wonder that things get overwhelming without the right support. That’s why we’ve designed our services to take care of everything. At Purple Global Events, we’ve worked with some of the largest brands in their industry around the world, working together as a team to make sure every part of the process is accounted for. Taking the pressure off your shoulders for your next event and giving yourself the time to focus on what you do best. Send me a message to find out more about our fully managed service! P.S. This picture is from when our incredible graphics team turned around a project in 12 hours for a client that needed last-minute graphic requirements… truly chuffed with their dedication to going above and beyond 🙌🏻 #international #events #exhibits #branding #transportation

🗼Paris 2024: A Blueprint for Modern Global Marketing The Paris 2024 Olympics have masterfully blended French heritage with modern marketing. From branding that seamlessly combines classic Parisian elements with a fresh twist, to posters that turn the city into a vibrant stadium—Paris has shown us how to keep tradition alive while staying contemporary. 💡 Takeaway: When building a Brand Identity, think about how you can honor tradition while infusing modern elements. This approach ensures your brand feels both timeless and relevant. 🤔 What’s a brand you love that successfully blends the old with the new? Share your thoughts below! 👇 #Paris2024 #BrandingStrategy #ModernMarketing #HeritageMeetsInnovation #OlympicMarketing #Olympics2024 #experiencialmarketing

This year, exhibition rates are generally keeping pace with inflation, but certain areas like material handling rates are surpassing it, as revealed by the Annual Survey of Exhibition Rates. The Exhibitor Advocate, a nonprofit committed to empowering industry stakeholders, has unveiled its latest survey examining labor and equipment expenses in 24 major U.S. cities. The report underscores the ongoing significance of trade shows as a sales and marketing platform, yet it also highlights emerging challenges that may impact exhibitor engagement. For further insights, explore the complete article at https://lnkd.in/gRsbYEyb #UltraTend #ExhibitionRates #TradeShows #IndustryInsights #ExhibitionIndustry #TSNN #US #UK #London #Europe #Florida