Julie Oxberry’s Post

JLP's purpose, to be a force for good, mandates them to do things ‘differently and better’. But even while getting the business back on track takes time, ‘differently and better’ should be just that. The promised focus on refreshing stores is good. Incorporating interactive experiences to bring more joy and education, sustainability initiatives, improved customer service, new product development, and an improved website will help JLP grow its top line and appeal to a broader audience. Customers want to be amused in stores and feel they are getting something new. Over at Waitrose, James Bailey says the business will invest more in keeping prices down and improving the look of its stores, including fresh food counters and in-store services – good thinking as Value for Living teases Value for Money. The separate management teams at Waitrose & Partners and John Lewis & Partners must take responsibility for reinvention, pursuing new opportunities to grow the top line. A focus on joyous retail and the right tools for engaging service will continue moving in the right direction—onwards and upwards—and bring their customers along, singing their praises and dancing in the aisles.  #brandexperiencedesign Household #famefansandfortune

John Lewis recruits 1 million new customers amid return to profit

John Lewis recruits 1 million new customers amid return to profit

https://www.marketingweek.com

Michael Pihosh

Software Development | Managed Team | Team Extension | AI/ML Development

8mo

The post highlights JLP's innovative strategies for business growth. Any thoughts on their sustainability initiatives?

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