CEO of MorphoMFG. From napkin ideas to sold-out product launches. Subscribe to my newsletter below.
I wanted to make the coolest stuff. When I started Morpho, I didn’t care what products we’d make. Whether that was a chopstick or a smart home device… All I wanted is to become NO.1 in our industry. Build the best every niche had to offer. Compete on quality and not low cost. That’s how we made it possible to create a wide range of products. The downside is: We don’t have a one size fits all solution. When you come to us, we don’t know how much it’s going to cost. That’s why onboarding is so important … we figure out how your idea would look like as a product. We get the answers to price points, material, feasability reports, time line, and a plan to get a DFM design ready to rumble. Back to my question… How do you become the number one in an industry (you don’t know much about)? You break the rules. Break protocol. Stretch your imagination. When you’re dead set on making it happen, you just identify a few of the bigger levers that need to be pulled. Don’t stress about the details. Build a team of people who know more than you. It’ll work out as long as you give it that initial push. 🔔 Hit the bell for my next post. ✍🏽 Thoughts? Questions? Drop them below.
