Jonas Persson’s Post

𝙒𝙝𝙖𝙩 𝙙𝙤𝙚𝙨 𝙩𝙝𝙚 𝙛𝙪𝙩𝙪𝙧𝙚 𝙤𝙛 𝙥𝙖𝙙𝙚𝙡 𝙡𝙤𝙤𝙠 𝙡𝙞𝙠𝙚? It's the question always on everyone's lips. Across the world, huge amounts of cash are being spent on the sport to support its burgeoning growth. Investments in infrastructure, in coaching, in players, in equipment, in promotion and so on... Padel is sport that is making a lot of noise - and is being heard. The past 18 months or so has really seen this demand, with the advent of professional leagues, of high-profile celebrity-backed tournaments, and big brands wanting to be part of it - and drive it. But what does the state of play look like? What are the trends? How do you grow your business? Part of the answers are in padel's 'bible' - the Global Padel Report 2024 from PLAYTOMIC and Strategy&. Insights were provided Padel World Summit - giving glimpses into the data. Now here it is, in all its glory and 'must read' for everyone in the padel industry. We'll be digesting it in full! Marcos Del Pilar - 𝗣𝗔𝗗𝗘𝗟 𝗨𝗦𝗔 Alex Ponseti Alenna D. Jordan Ingoe Mark Hewlett Chris Warren Charles Winterton Alex Carr Adam Carr Mark White Carlo Ferrara Toby Bawden Darryle Busa Davy Sanh Fernando Canovas Hernan Auguste Rob Mitchell Carson Russell Andy Knee Fraser Higson Michael Gradon Wictoria Markula Alan Healy Oliver Morgan Jonathan Rowland #padel #padeltennis #data #publicrelations #pr #sportspr

Take a look at the last edition of the Global Padel Report!

And there it is!🥁 Our Global Padel Report 2024📈 The 'Bible' for all racket sports lovers and sports businesspeople out there🎾 Super interesting report about the development of padel worldwide!🌎 Enjoy the read! #GlobalPadelReport #Playtomic #Padelindustry #Sportstech

From The Squash Courts of the 80’s to the Padel Courts of the 2020’s: A Sporting Evolution Across Decades but has the Lifestyle and Brands aligning with them evolved… The 1980s marked the golden era of squash, featuring in the movie “Wall Street” with its fast-paced rallies and intense competitions during your lunch hour captivating audiences worldwide and featuring brands such as Cartier, Gucci and Porsche Cars GB Ltd. Fast forward to the 2020s, and a new player has emerged on the scene: Padel. Played at the tranquil “Hurlingham Club” Alfred Dunhill Padel Classic features teams from the city and partner brands Pragnell, Aston Martin Lagonda Ltd and or course dunhill. While squash held its reign in the 1980s as the king of indoor racquet sports, the 2020s have ushered in a new era with the ascent of padel. From the accessibility of courts to the dynamics of the match play and the social vibe, padel brings a fresh perspective to the world of racquet / padel sports. As padel continues to soar in popularity, it stands as a testament to the ever-evolving landscape of sport and lifestyle pursuits and the brands they attract. #luxury #luxurylifestyle #luxurybrands #partnership #hospitality #padel #sport

8 Minutes to unlock the Future of Padel: Your fast track to Industry Insights 📈 Imagine this: a sport where grandfathers and grandchildren can rally together, where laughter echoes through the courts as friends compete, a sport that's booming worldwide. That's padel, and its meteoric rise is no accident. In just 8 minutes, you can tap into the secrets behind this phenomenon: 🤫 From humble beginnings to Global craze: Remember when pickleball was just a quirky backyard game? Padel's trajectory is even more impressive, with over 2,500 new clubs and nearly 6,000 new courts built in 2023 alone. 🤯 More than a sport, it's a social movement: Padel isn't just about the game, it's about the community. Its easy-to-learn nature and vibrant social scene have made it the fastest-growing sport globally. 👥🤝 Beyond Europe: Forget traditional boundaries. Padel is exploding in the United States 🇺🇸, capturing hearts in Asia, and even making waves in Africa. 🌊 But this isn't just feel-good news – it's a strategic opportunity. Whether you're an investor, a club owner, or simply a passionate player, understanding padel's growth trajectory is your key to unlocking untapped potential. 🗝️ So, what are you waiting for? 8 minutes is all it takes to gain a competitive edge. Dive into the full report and discover why padel isn't just a sport, it's the future of active living. 💪 #Playtomic #padel #GlobalPadelReport #sportsindustry #growth #investment #community #futureofsport #dontmissout

🎾 Padel is growing: 50 new clubs open worldwide every week🎾 Playtomic and PwC’s Business Strategy Consulting arm, Strategy& have joined forces to share the most updated and accurate view on how Padel has become the fastest growing sport in the world. 📈 Key Highlights: 👉 Market analysis and growth evolution 👉 Current trends and future prospects of the padel industry. 👉 Regions with the highest growth rates 👉 Professionalization and quick development in many countries 👉 Player insights and dynamics: customer perceptions and demands 👉 Key success factors to run a padel club 🔍 Whether you're a padel enthusiast, industry professional, or investor, the Global Padel Report 2024 is your go-to resource for understanding the dynamic landscape of this exciting sport. 📥 Download your copy of the Global Padel Report 2024 now and stay ahead of the game. https://lnkd.in/dZh-b-XF #Padel #GlobalPadelReport #SportsIndustry #PadelGrowth #Innovation #MarketTrends

OYÉ OYÉ (or should it be olé olé ?) !! Jonas Björkman, a tennis legend, joins me on the Joy of Padel podcast for the last episode of season 2. Discover how he transitioned from tennis to becoming a padel aficionado and what makes this sport so captivating. In our conversation, Jonas shares his journey from tennis courts to padel courts, highlighting the social and strategic aspects that make padel unique. He also offers insights into managing the Swedish national team and the importance of embracing pressure as a privilege. Here are 3 key takeaways from my chat with Jonas: - The Social Sport: Padel's charm lies in its ability to bring people together, regardless of skill level. It's a sport where everyone can enjoy and compete, much like a social game of golf. - Transition Tips for Tennis Players: Jonas emphasizes the importance of lessons and adapting to padel's unique strategies. Letting the ball go by and mastering the glass are crucial skills. - Leadership in Padel: Managing a team requires building camaraderie and understanding the privilege of representing your country. Jonas shares how Swedish heritage plays a role in team dynamics. Tune in (link in the comments ⇩⇩) to hear more about Jonas's experiences and his passion for padel. This episode is a must-listen for anyone looking to understand the joy of padel and its growing influence in the sports world. Don't forget to: - Share your thoughts in the comments. - Pass this on to someone who could benefit from these insights. - Listen to the Joy of Padel for more engaging discussions! #leadership #padel #sweden #swedishnationalteam #Doha #worldchampionships #padelworldchampionships #tennis #transition #change #joyofpadel #coaching #leader #tennislegend #swedish

Innovation... Merrick Haydon, EVP at agency rEvolution, concurs. “Innovation and change in any sport is good when it is needed to safeguard its future, in order to adapt to the change in fan and broadcaster appetite for new sports, and new formats of old sports,” he says. Merrick Haydon Innovation... Thirty30 Tennis - The unique shorter & faster-paced scoring format that maintains the DNA of tennis https://lnkd.in/e3Ydztwx

The 13th European Padel Championships have come to an end... Let's take a look at some interesting facts and statistics: ▶ How many sets and matches were played? ▶ Which players and teams were the youngest and which the most mature? ▶ Which player/team played in the first European Championship in 1995 and played again as a coach in the 2024 European Championship? ▶ What were the organisational figures for this edition? Fip Research & Data Analysis Department https://lnkd.in/dsmfr_VZ #padel #european #premierpadel #padelfip

Hardly any segment within entertainment and media has been through a similar metamorphosis in recent years like sports and all the business associated with it.