🌍Hello Africa!
Today, the spotlight is on Morocco's Tookeez.
🇲🇦Morocco's tookeez, a startup using blockchain technology to enhance the ecosystem of loyalty programs, has raised $1.5 million from Azur Innovation Management Fund, a public-private seed capital fund located in Casablanca.
💲With the money, the business wants to grow into Morocco and the MENA area. Additionally, the money will be used to develop the blockchain technology system's technological infrastructure.
🚀After that, Tookeez intends to attain 4 million active users by 2028 by expanding into other African nations by 2026.
✌️Founded by Hicham Amadi and his two sisters, Wiam Elmejjad and Siham Elmejjad, Tookeez, CLMP™, Tookeez changes the ecosystem of the royalty program and does away with the problems related to loyalty point conversions.
❓What does Tookeez do?
Programs that reward brand loyalty are designed to keep customers or users loyal to a particular brand. But redemption is challenging, and point accumulation is usually slow.
✅As a result, Tookeez gathers loyalty points from many companies and keeps them in a wallet that customers can use to make purchases at a wide range of retailers and brands. Companies that want to let their consumers pay using points they've accrued use Tookeez.
🤔Through a large network of partners, users who take part in several loyalty programs can also transfer their points across them.
There are up to 16 loyalty program startups in North Africa, but WafR and Advantages Enterprises in Morocco are rivals to Tookeez.
😌Meanwhile, acknowledging that Tookeez is reinventing the consumer loyalty ecosystem, Azur Innovation Management stated it is proud to work with them.
“Our ambition is to support entrepreneurs who have a significant impact on the world, and tookeez embodies this vision perfectly,” Adnane FILALI, President of Azur Innovation Fund, said.
We look forward to hearing of all the great things Tookeez will do with this new funding.
Till next time,
We're AfriRadar!🧡
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