John Rougeux ⛰️’s Post

If you don't feel like this gif when it comes to your startup's marketing, we should chat. My company GrowthExpertz has a fractional CMO program that can help you save money, and tremendous amounts of time on scaling your business. It's more than just direction and strategy, it's execution as well. Book a chat with us to learn more: https://lnkd.in/diRvCgQa

I'm really enjoying being more active on LinkedIn (now that I'm free of the corporate coms overlords). I've had a lot of great interactions and met a lot of interesting people. One of the challenges with being more active here is that I get a lot of inbound requests to set up meetings with founders, investors, and brands to discuss their latest project. I'd love to meet with everyone, but that's just not possible while still making time for work and family. So instead of ignoring or filtering requests, I've decided to join Intro, a platform that "connects you with the world’s top experts for 1:1 advice over video calls." This way, people can schedule as little as 15 minutes of my time to get advice on: ✔️ Scaling startups and retail brands ✔️ Fundraising and acquisitions ✔️ Omni-channel retail strategy ✔️ Brand building and positioning ✔️ Navigating the outdoor industry I'm honored (and a little humbled) to be on Intro alongside world-class experts like Julisa Salas (Ex-Toast, scaled GTM from $10MM to $1BN), Mahesh Guruswamy (CTO at Kickstarter), Kay Allison (CIO and best-selling author) & François Lamé 🎏 (Founder of Policygenius). Want to chat about how to scale your business? Book me here: https://lnkd.in/gmT9kr2B #OutdoorIndustry

Do the companies you work in have great or shitty structures? In today's bite, I discuss how I perceive structure as an Individual Contributor and how the structural efficiency or lack thereof in companies boils down to four factors. Let me know your thoughts on this one :) --- Hi, If you're new here. I'm Victor 😇 A marketing professional with a focus on product and content marketing for compelling tech products. I created a 9 part video series from my article "9 Bites from My Year Old Cake" which highlight personal and company oriented growth lessons I have learned in the past year. In the previous bites, I have covered the following topics - Ownership - Improving your relationship with feedback - Understanding the systems you exist in - Thriving in early-stage startups by being a generalist of sorts - Regulating your Emotions - The importance of ditching the Templates and Best Practices - Nobody wins when the team feuds This is Bite 8 and I'm happy I did this. More videos coming soon. Engage and follow if this resonates with you :) #marketinglessons #growth #techmarketing

✨ Imagine starting 2025 with a clear, actionable marketing plan in place...  Sounds like a dream, right? ✨ We’re inviting a select group of early stage founders to our FREE Marketing Planning Workshop to help build your path to growth. We’ll guide you through setting goals, prioritising the right activities, and building operational momentum within your constrained resources. 💥 Just 8 seats available 💥 If you’re a founder / senior operator ready to make marketing work for your business, this is for you! Express your interest via the 🔗 in the comments / our profile bio. #startupmarketing #founders 🚀Gemma Clancy// Bridget Cull

If you don't feel like this gif when it comes to your startup's marketing, we should chat. Our fractional CMO program that can help you save money, and tremendous amounts of time on scaling your business. It's more than just direction and strategy, it's execution as well. Book a chat with us to learn more: https://lnkd.in/diRvCgQa

"Data is what some people listen for most when you're telling stories" - Kevan Lee, Co-Founder @ and 3X VP Marketing at companies like Oyster® and Buffer Check out Kevan's Marketing OKR playbook on Daydream (linked in comments). It's one of Kevan's core recommendations for marketing leaders looking to show marketing impact & build buy-in. Or reach out to Kevan/ Bonfire directly to build a best-in-class brand for your startup!

Today is the LAST DAY to sign up as a founding member of the "Startup Success Circle"! I'm excited as we move forward with helping aspiring and new small business owners get setup and grow a sustainable business. Helping you live your passion by walking you through what to do and providing resources on how to do it through each step of the process. A little more information of what each stage might look like and the milestones to complete within each as a new business owner: Stage 1: "Launch Pad" - Business Planning - Legal Setup and Compliance - Product/Service Development - Marketing Strategy - Setup and Launch   Stage 2: Navigating Chaos - Acquire and Serve Customers - Develop Organization Systems - Develop and Document Processes - Apply Processes Consistently - Monitor and Adjust   Stage 3: Momentum Masterclass - Expand Customer Base - Evaluate and Enhance Offerings - Implement Marketing Strategies - Refine Processes and Systems - Monitor Progress and Adjust   Stage 4: Branding Breakthrough - Brand Identity Development - Brand Experience Enhancement - Brand Awareness and Visibility - Brand Positioning and Differentiation - Brand Consistency and Monitoring   Stage 5: Elevate & Expand - Evaluate Market Expansion Opportunities - Evaluate Product or Service Diversification - Identify Strategic Partnerships and Collaboration - Implement Digital Transformation and Innovation - Scale Operations and Infrastructure The opportunity to join early as a founding member ends at midnight TONIGHT. Founding members will be locked in at the price of $15 a month for as long as you remain a member. The price will increase for launch to the public. If you're interested in getting in early, send me a message and I'll send you the link to join. 😊

🚀Bold Beginnings- Part 3🚀 Continuing our Bold Beginnings blog series, we present to you Part 2nd of our post on essential pitching techniques(Mastering the Art of Pitching). Whether you’re a budding entrepreneur or looking to refine your skills, these five key points will elevate your pitching game and help you stand out! 6. Data-Driven Storytelling: Incorporate unique data insights into your narrative to capture attention: - Exclusive Market Data: Share niche or proprietary data that investors may not be aware of. Conduct a mini-survey of your target market or gather insights from early users to validate market demand for your product. - Highlight Unique Positioning: Use data to showcase why your startup is poised for success, whether it’s through early user metrics, targeted customer behavior analytics, or unexpected partnership offers. 7. Mind Map Pitching: Revolutionize your pitch by using a mind-map format - Non-Linear Structure: Place your core value proposition at the center and branch out to key aspects like revenue streams and customer segments. This engages investors and allows them to explore their areas of interest. - Adaptive Storytelling: Focus on the parts of your pitch that intrigue investors, ensuring a structured yet flexible presentation. 8. The ‘What If’ Challenge: Encourage proactive thinking by introducing a ‘What If’ challenge! - Proactive Engagement: Pose questions like, "What if this technology could scale beyond X industry into Y?" or "What if we secure this partnership in Q2? How quickly could we penetrate the market together?" This prompts investors to visualize their role in your growth. 9. Visual Metaphors for Complex Ideas: Simplify complex concepts using unique visual metaphors: - Growth Comparisons: Instead of traditional charts, compare your startup's growth trajectory to well-known companies. For example, "Our customer acquisition model mirrors Tesla's early strategy—a dedicated following followed by rapid scaling once we reach an inflection point." - Growth Tree Metaphor: Illustrate your growth as a tree, with roots symbolizing foundational efforts and branches representing future expansion. 10. Flipping Skepticism into Opportunities Address potential objections head-on by reframing weaknesses as strengths: - Preemptive Strategy: Acknowledge competitors' advantages, like funding, and explain how it allows you to stay lean and agile, enhancing customer service. - Inviting Skepticism: Use skepticism as a conversation starter, welcoming tough questions to showcase your team’s readiness to tackle challenges. Conclusion🌟: These techniques add creativity, depth, and engagement to your pitch, making it stand out from the traditional approach. Investors seek intrigue and involvement, and these strategies can help you achieve that. 📌Stay tuned with E-Cell NFSU Gandhinagar for more valuable tips! Be a pro entrepreneur and join us in this exciting journey!🚀 E-Cell, IIT Bombay #BoldBeginnings #NEC #ecell

Here’s the thing about growth—it pushes you. It’s messy, exciting, and a little uncomfortable. Our rebrand? It’s a reflection of what we’ve learned, who we’re becoming, and what we’re ready to do next. We’re not here for half measures or small wins. New name, growing team, and an even bigger mission: helping you amplify profits like never before. Let’s make this year THE year to grow! 🚀 We’re now CHEAP Marketing—where creators help entrepreneurs amplify profits. (kinda clever, right?) Simple as that. Let’s grow!