John R. Miller’s Post

A giant roars again - read the fascinating case study of Adidas and the story behind how the sportswear behemoth bounced back from a near-fatal crisis two years ago. The standout line for me? CEO Bjørn Gulden "allowing internal teams freedom to focus on the quality of their output without fear of falling short of commercial objectives." For all the business strategems and the market dynamics and jargons we are subjected to on various platforms, this real-world approach proves once again that there is no substitute for human passion. Give your people a challenge, tell them what you want to achieve, step back, allow them to do their work and watch the magic happen. A special triumph for a special brand - kudos team Adidas; impossible is indeed nothing. #leadershiplessons #Adidas #comebacks #teamdynamics #winningmentality https://lnkd.in/g6R6M6nS

Did a Dark Past fuel Adidas' Success? In this video, we explore the surprising origins of Adidas. Founded as the Dassler Brothers Shoe Factory, its rise in the 1930s was linked to the Nazi Party. Though the brothers distanced themselves in 1944, the business boom they experienced left a lasting impact, shaping Adidas into the global brand it is today. Watch the full video here: https://bit.ly/4g60aRn #AdidasHistory #NaziParty #BusinessOrigins

adidas unveils the next chapter of its brand campaign as it continues its ambition to help athletes at all levels to disarm negative pressure in sport. Against the backdrop of Paris 2024, the campaign amplifies the importance of self-belief, showcasing how those at the top of their game channel it to encourage the next generation of athletes to follow suit. The campaign comes at a time when self-belief at grassroots level is falling, with adidas’ research showing 1 in 5 everyday athletes think ‘they’re not good at sport’ 1, seeing it as a barrier to playing sport. This figure increases even more to 1 in 4 people from under-served communities 1. To help combat this growing issue, adidas’ latest campaign, alongside its ongoing global partnerships and programmes including adidas Arena, adidas GROUNDPARIS, Breaking Barriers, Gol De Letras and Boys & Girls Clubs of America, aim to help disarm negative pressure by demonstrating the power of self-belief, which has been https://lnkd.in/eyCrfdqT #News

Give value, then you will get the business. It is just a theory. In reality, you will get the business by giving the lowest price or the biggest offer. Just take a look at adidas. Recently, Nike replaced them as the main supplier for Jersey for DFB. This deal, ends the 77 years of cooperation between DFB and Adidas, while at the same time, hurting the nation's pride. The reason is simple. Nike is offering at least €100 million annually until 2034, more than what Adidas offers. A very large sum of money that critically needed by DFB to ensure the continuity of their operation due to the national team's recent poor performance and COVID-19. What happened with Adidas in #Germany also happened in #Indonesia. Previous jersey sponsor were replaced by new company, simply because they could offer more monetary benefits than the old sponsor. In the end, quality and value don't matter anymore, because it is all about money.

Excited to share a snapshot from our latest team session, where we learned about Adidas Originals' global presence! 🌍 We talked about how Adidas has opened stores across Europe, South America, North America, Asia, and Oceania. It's great to see their plans for more stores since 2008. In the UK, some Adidas stores are now inside JD Sports. This session reminded me how important global strategy and local partnerships are for business growth #BusinessGrowth #MarketingInsights

“You’ve got this!” 💪 The new Adidas campaign is a powerful reminder that we all possess the inner strength to overcome challenges and achieve our goals. It’s more than just a catchy slogan; it’s a call to action for professionals across all fields to recognize their abilities, believe in themselves, and seek out the tools needed to tackle everyday challenges. 🏆 This message resonates deeply in both business and life. Whether you’re closing a deal, starting a new project, or navigating personal milestones, remember that you have what it takes to succeed. 🌟 If you haven’t seen this inspiring ad yet, you’re in for a treat! Watch it here: https://lnkd.in/dTxM33ri #Adidas #Motivation #InnerStrength #ProfessionalGrowth

15 of 52. This news shook many people's worlds about 2 weeks ago. DFB (German Football Association) was going to end their 77-year relationship with adidas and join hands with Nike. I was looking for some insights beyond the usual cry and howls of emotion, and this video presents a very nice summary, in my opinion. Obviously being an ex-adidas employee, I am one of those who was forwarding messages and news reports via WhatsApp to the various alumni groups. This was shocking... but not surprising. Its been coming. Nike has been knocking on the door and they finally got through. 2 things I would take lessons from this: 1) Don't take your 77-year partnership for granted. No matter how long you have been together, don't take your partners for granted. Working relationships are not just about dollars and cents, but some times, it can come down to that especially when you have not been paying attention to small details. 2) Impossible is nothing, so just do it. Nike may have won, and many would think it's just cos they threw more money. But I think it's beyond that. They have shown consistency in chasing after DFB and probably have been for more than 10 years, keeping a relationship going, showing sincerity and waiting for their chance. Well now they have it. Now the interesting thing is whether or not adidas goes after one of Nike's big ones. Just like how Liverpool now wear Nike and Man Utd wear adidas, this was the opposite 15 years ago. It's unlikely adidas will get Brazil (since they have Argentina) so the battle should be in Europe - getting back France (which is another long time partner before the switch to Nike) or the crown jewel England! Will that happen? Waiting to see what happens next. Good lessons for all of us in our work or business. https://lnkd.in/g94NnU7n

🌟 It's truly remarkable to witness adidas ongoing growth, with an impressive 11% increase in Q2 2024 revenues. This achievement is a testament to adidas agility in responding to market dynamics and our commitment to innovation. This news not only highlights financial success but also underscores our deep understanding of evolving consumer needs. It's a compelling example of how agility and a strong product-led focus can drive long-term success! 🚀 #adidas #AgileCoaching #ProductLed

I agree with most of the article though i think the strategy has no longevity. Banking on bringing back the old classics rather than working on designing better shoes and different SKUs will harm them in the future! Work on the fundamentals, design + market penetration and they might have a chance to beat Nike.

The mission statement for Adidas is “To be the best sports brand in the world.” Assuming you are not one of the executives of Adidas, how does that make you feel? Does it make you want to run out and buy a pair cleats as soon as possible? Do you want to burn any cleats you currently own? Or does it make you feel nothing in particular? By itself, you might not feel compelled one way or the other, but what about when I compare it to their competitor? Nike’s mission is “To bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.” Wanting to be the best brand in your industry is not inherently wrong. But it is a missed opportunity to first, clarify to the world what you are aiming for, and second, invite the world to come along.