Jessie Lizak’s Post

I Analyzed Over 140 Black Friday SaaS Deals—Here’s What I Discovered About BFCM Deal Structures #BFCM just wrapped up, and we’ve been busy at Emailvendorselection. This year, we shared over 140 of the best #SaaS deals in 2024, from social media tools to email marketing platforms. (P.S. If you hurry, some deals are still live—check them out at emailvendorselection.com ) But I didn’t stop there. I dug deeper into these deals to uncover trends and lessons SaaS businesses can learn from. If you’re planning next year’s BFCM strategy, here’s what you need to know. 1. 50% Discounts Lead the Pack Among the deals analyzed, 39 offered exactly 50% off, making it the most popular discount % by far. Discounts in the 30%–50% range accounted for the majority of offers. Why? Probably because it hits the perfect balance: it’s significant enough to grab attention without feeling like you’re undervaluing your product Here’s how other discounts compared: Discounts in the 10%-25% range were also quite common. Outliers like 90% (yes, that’s real!) and combo discounts (e.g., 90%, 75%, 50%) are rare but bold moves that can attract serious attention. 🛠️ Takeaway: If you're unsure about your discount structure, the 30%-50% range is a solid starting point. But if you’re feeling adventurous, consider a “wow” discount (like 75%+) for maximum impact—just make sure it aligns with your margins. 2. Shorter Deals Pack a Punch The length of your deal matters almost as much as the discount itself. Short deals (3–15 days): Higher discounts are more common, using urgency to drive quick decisions. Medium deals (16–30 days): Discounts start to dip here as companies balance urgency with exposure. Long deals (31+ days): Discounts drop further, averaging 20%-30%. Prolonged visibility is the main goal here, but the sense of urgency diminishes. 🛠️ Takeaway: Use shorter deals to create urgency and drive quick conversions. Longer deals can sustain interest but may require additional strategies like bundling or exclusive add-ons to maintain momentum. Just don’t stretch a 90% deal over two months—it might signal desperation rather than value. 3. Simplicity Wins in Deal Types Most deals focused on one clear discount percentage, like 50%, rather than multiple tiers or overly complex structures. This straightforward approach makes it easier for customers to decide. That said, some businesses went creative with combo offers, layering multiple percentages (e.g., 50%, 75%, 90%) to cater to different buyer personas or products. 🛠️ Takeaway: When in doubt, stick with a single discount percentage. If you go for a combo deal, make it crystal clear who benefits from each tier. Confused customers don’t convert. Final Thoughts Every business is different. Use these insights as a guide, but don’t be afraid to experiment. What kind of deals worked for your business this BFCM? Or what deals were you most attracted to? Let’s discuss!

Black Friday ONLY 10 weeks away ⌛ Here are 4 quick #SEO tips to get you started! Successful companies start preparing 3-6 months in advance for their strongest sales period in the year. This goes for #SaaS, #Ecommerce, and many other businesses, which make much of their annual revenue on holiday periods. If you haven't started planning, here are a few quick tips: 1️⃣ Write a Content Calendar 2️⃣ Create a Listicle for Exchanges 3️⃣ Prepare Product Collections 4️⃣ Leverage Historical Data Your success depends on planning ahead your competitors. Searches for Black Friday start as early as late September, and many shoppers are planning their purchases from October. Start publishing your Black Friday content from September to get ahead of competition and capture as much high-intent traffic as possible!

One week to go - Let’s Talk Small Business and Black Friday Deals* As we gear up for Black Friday, everyone’s looking for discounts on personal shopping, but for small businesses, But something I let my clients in on is that many platforms they are paying for monthly roll out some pretty sweet deals for annual plans on Black Friday. And let’s be real—why not save some money with discounts that can make serious impact on your operational budget. Tools to Watch in 2024 Keep an eye out for deals on these common platforms: • Project Management: Trello, Asana, Monday.com • Marketing & CRM: HubSpot, Mailchimp, ActiveCampaign • Accounting & Finance: QuickBooks, Xero, Wave • Team Collaboration: Slack, Zoom, Microsoft Teams • Data Analytics: Tableau, Google Workspace, Databox • E-commerce: Shopify, BigCommerce, WooCommerce • Creative Tools: Adobe Creative Cloud, Canva Pro, Figma • Cybersecurity & Backup: LastPass, 1Password, Acronis • My Personal Favorites: Notion, Zapier, Dropbox - and your favorite AI platform. BUT! Before you jump on the Black Friday deals, take a moment to ask yourself: • What platforms are we paying for monthly? • Are we getting the full value from these tools? • Is there another platform that could serve us better? Check if the tools you’re already using have any Black Friday specials or discounts. This small step could save your business a lot of cash in the long run. Try it now - Buy it next week It’s not just about saving a few bucks—it’s about investing in platforms that will make your operations smoother, more efficient, and more cost-effective. This is the time to be strategic about the tools you choose. Test out a free trial or demo now (MyProTip: use your secondary email), and when Black Friday deals roll around, you'll be ready to grab that discount. #BlackFriday #BusinessTools #Efficiency #SmallBusiness #Growth #SBDC

BLACK FRIDAY MADNESS: Transform Your IT Operations for FREE until 2024!  🎁 🖤 Tired of juggling countless SaaS tools? Drowning in access management? Watch your budget skyrocket? Time to turn the tables! ️ ⚡ Exclusive offer until December 5th: • FREE access until end of 2024 • 50% OFF annual plans • 30% OFF monthly plans • Early access to our AI features  Why now? Because January (and new SaaS budgets) are coming. Get ahead of the game and save BIG. 🎯 Here’s the deal: 1. Try Corma FREE for a month 2. Fall in love with our solution (over 200 companies already do) 3. Lock in BLACK FRIDAY rates for 2025 Ready to take control of your SaaS stack? #SaaS #BlackFriday #Tech #DigitalTransformation

You know those SaaS lifetime deals (buy once use forever) you see online? This is the man behind it. Back in November of 2017, after months of struggling to get his SaaS Growth Marketing consultancy off the ground, Sampath got a genius idea. Why not run a black friday SaaS sale? He got a couple SaaS founders to agree to discounting their products for the event & blasted his email list of 1500 people. Result? Over 800 licenses sold 🤯 SaaS Mantra was born. Today, they help founders find their PMF, or as he’d call it, PCF, “Product-Customer Fit”, by running extremely cheap “lifetime deals” on SaaS licenses. This validation method blew my mind… If you’d like to learn more about this concept, like and comment this post & I’ll expedite the release of our full 127 minute discussion alongside my analysis of Sampath S’s validation method, on the ProductMarketFit.io poscast ✌️

Did you grab Black Friday discounts on your favorite tools yet? ⏳ Only a few days before the sale ends! Don’t miss your chance to secure the best offers on the tools you love. Check out these 80+ Black Friday Deals on the top sales and marketing platforms - https://lnkd.in/gdZcUieG ClearoutPhone Black Friday Offer: Up to 50% off on purchase of credits Deal Validity: 21st November to 30th November 2024 Have queries? Connect via live chat - visit ClearoutPhone(.)io #BlackFriday #Phonenumbervalidation #dataquality #leadverification #sales #marketing #customerexperience #saas #discounts

🎉 It’s tiiiime! With the holidays just around the corner, many B2B SaaS companies face the same question: Should we ramp up marketing or slow down? Some might slow down, but for some SaaS companies, this time of year is a golden opportunity to shine and engage your audience in fresh ways. Here are some holiday campaign ideas to consider for your SaaS business! 💡 - Discounts for BFCM or Christmas Discounts can be a game-changer, but they need to be used wisely. Here’s what I’ve learned: Do: Offer discounts when your SaaS is for B2C or SMBs. Skip: Enterprise SaaS – discounts might not be the best fit here. Do: Offer discounts if your margins are healthy and you can afford the hit. Skip: If your margins are tight, focusing on retention might be the better option for a positive ROAS. Do: Go big on Black Friday if your audience is broad. It’s a great chance to drive revenue. Skip: If your product serves a niche or limited audience – Black Friday discounts may not give you the lift you’re hoping for. Instead, tailor your campaigns to your core audience. -Christmas or BFCM Specific Visuals and Content Share content or case studies showing how others are winning with holiday campaigns. If your SaaS helps clients succeed during the holidays, showcase that! This is especially effective for companies in Marketing, E-commerce, PR, and close fields. - Christmas Advent Calendar for SaaS This is one of my favorites! It’s a fun way to engage with customers, build connections, and earn trust. 💡 The idea is simple: Use email marketing or popups or banners on the dashboard to offer a “gift” every day to both free and paid users. The gift could be a helpful guide, a special feature, or even a discount. We saw a 40% bump in email open rates and extra revenue thanks to this strategy. Which of these ideas will you try this holiday season? #saas #ppc #performancemarketing #bfcm #saasppc

Black Friday is almost here, and let’s be honest—B2C deals are everywhere. Open Insta? Deals. Scroll X? More deals. Hop on FB? Yep, deals again. But SaaS deals? Now, that’s a whole different game. Don’t stress—I’ve got you covered. Just click the link, and you’ll find all the best SaaS deals in one place. Writing tools, CRMs, social media managers, sales tools—you name it, it’s there, ready to make your life way easier. No need for a hug (but hey, I wouldn’t mind 😜). Just hit that thumbs-up button😊 #BlackFridaySale #SaaSDeals #MarketingTools #BusinessTools #BlackFridaySaaS #BlackFridayForBusiness #AutomationTools #StartUpLife #DigitalMarketing #SalesGrowth #CRMDeals #SmallBusinessTools #EntrepreneurLife #SmartWork #BusinessSolutions #SaaSForSuccess #EfficiencyBoost #TechSavings #BlackFridayShopping

SaaS Discounts on Black Friday? I would skip it. Slashing prices won’t magically close deals for you—this isn’t B2C If a prospect is haggling over price, it’s often a sign that the need just isn’t urgent enough or you haven't activated them to the fullest. Focus on delivering value with your product and telling a story with your marketing. Lowering your prices because everyone else is doing it is just a waste of time and won't help you in the longer run. Ironically, having a higher price = higher quality. Sure that's not always the case, but you get my point. Just think about it

10 SaaS KPIs —— Black Friday —— 🚨 All of my AI Finance courses at half price! Only this week here: https://lnkd.in/d_kn7CEm ---------------- 1/ Customer Churn Rate Description: Percentage of customers lost in a given time frame Formula: Customers lost / Total Customers 2/ New Buyer Growth Rate Description: Speed at which you gain new customers over defined periods of time Formula: (New buyers this month - New buyers last month) / New buyers last month 3/ Lifetime Value Description: Revenue from a customer over the retention time period Formula: Customer Value * Average Customer Lifespan 4/ Customer Acquisition Costs Description: Amount of money a company spends to get a new customer Formula: Cost of Sales and Marketing / Number of New Customers Acquired 5/ Net Burn rate Description: Net Cash spent by a company in a specific time frame (usually monthly or normalized to a year) Formula: Cash Spent - Cash received 6/ Runway Description: Time that a startup has before they run out of finances Formula: Current Cash Balance / Burn Rate 7/ Average Revenue Per User (ARPU) Description: Average revenue generated per customer (either monthly or annually) Formula: Total revenue / Total number of customers 8/ SaaS Quick Ratio Description: Compares revenue added (new business) vs revenue lost (churn) Formula: (New MRRt + Expansion MRRt) / (Churned MRRt + Contraction MRRt) 9/ Monthly Recurring Revenue (MRR) Description: Monthly revenue from customers with a subscription Formula: Number of customers * Average billed amount 10/ Total Addressable Market (TAM) Description: Market size of a product/service in value that the company can achieve Formula: Annual Contract Value per client * Number of potential clients 👉 Which other KPIs would you add?