Jessica Srinivas’ Post

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Sr. Content Marketing Manager @ LogRocket | Talks about #thoughtleadership, #product, #productmanagement, #techleadership, and #saas

“Everyone jumps up and down with an 11–15 percent close rate from lead to close, but you have to dig in and look at each stage. What are your conversion rates by stage as you move through the pipeline and the funnel? It’s super critical that you understand that, because that can help identify where you’re getting stuck.” I was fortunate to have the opportunity to connect with Brian Bates of Lively Root to discuss his work scaling startups and their sales cycles. Brian offered tips for getting cross-functional alignment and also talked about the importance of incorporating feedback into go-to-market messaging. #Scaling #GTMStrategy Link in the 1st comment 👇

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Jessica Srinivas

Sr. Content Marketing Manager @ LogRocket | Talks about #thoughtleadership, #product, #productmanagement, #techleadership, and #saas

6mo

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