Jean-Brieuc Gicquel’s Post

Yup great video. As an environmental scientist, as I see it, the biggest enemy is not oil (or just oil), its the human brain. Climate change, and its solutions have been clear for decades. But to act requires an extraordinary leap forward in the human brain's capability. Our lizard brain (the amygdala), makes us the Hulk in crisis like fires, floods, and car accidents, but it sucks for massive complex life ending slow crisis. For that the only survival tool we use is migration. Guess this is why billionaires want to go to Mars. To tackle climate change, we try to use our cerebral cortex (learning, problem solving). Unfortunately this part of our brain is a big energy hog and our body prefers to use it sparingly. So the question is, how do we trick our lizard brain, mine, yours, the oil exec's, - e-v-e-r-y-o-n-e-s to see climate change as an immediate threat requiring us to act as if our very survival depended on it. Should be simple, but its not. In fact my lizard brain is thinking about dinner, getting some work done, my vacation on a fuel guzzling jet plane, and googling best places to move as the climate changes ...... So instead of scientists, can the marketers and campaigners get working on this -you guys have done wonders with our lizard brains - getting us to fear things, buy things, love things, believe in all sorts of things.

💯 Brilliant, a 4 minutes must watch on climate (in)action not only for Game of Thrones fans!!!! : Cersei, Queen of the Seven Kingdoms: "if those things come for us there'll be no kingdoms to rule" The scientist: " things? what things? what are you talking about me? us, climate scientists?" Cersei: "they are the true enemy!" The scientist: " No! science is not the true enemy don't side with big oil listen to me you've got to listen to the scientists! listen to me!" By watching this film from Yellow Dot Studios I have also realized that perhaps a new section - ' What to watch' - should be added to our new 𝐂𝐥𝐢𝐦𝐚𝐭𝐞 𝐂𝐡𝐚𝐧𝐠𝐞 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐍𝐞𝐰𝐬𝐥𝐞𝐭𝐭𝐞𝐫. The Newsletter first issue, gaining unanimously positive feedback, -> https://lnkd.in/e85j4sey is accessible in HTML format -> https://lnkd.in/eigeM6zN and in PDF -> https://lnkd.in/eMGvuF_9

Great storytelling is what changes hearts and minds, moving people to action. It's the oldest and greatest tool humans have for teaching, influencing, exciting and inspiring one another. When your brand has a great story to tell, your people find you faster, with more enthusiasm.

Controversial point #1 of this post: I’m not a Game of Thrones fan. BUT, nevertheless, I think this is brilliant. Controversial point #2: climate change is not ‘another bad joke’, it is in fact serious, as John Snow kindly points out. Alarmingly, as things stand THE EARTH IS ON TRACK TO HIT UP TO 3.1 DEGREES CELCIUS OF WARMING BY 2100 according to the UN Emissions Gap Report 2024, released just this month. For the children of our planet, that is within their lifetime. 3oC of warming… it might not sound like a lot to you, but geological records suggest that just a 1-2oC drop in global average temperatures in the past was enough to send Earth into the Little Ice Age. This time, we’re headed for an inferno 🔥 described as “catastrophic” by the UN. We all have the opportunity to do something about this, but it takes a (global) village. We can put pressure on our governments, leaders, business to do significantly better. We can make changes to our daily actions, using and buying only what we need, and diverting our money away from fossil fuel funding, which can be extremely impactful. Have you ever looked at how your bank invests your money!? 💷You might be shocked. There is a chance we can still avoid the worst impacts of climate change becoming a reality, but much bolder actions are needed, and quick!! 🏃♀️ And for those in America who care even the slightest about preserving the future of this planet 🌏, for goodness sake don’t vote for Trump…

🐉 Game of Thrones meets Don’t Look Up! 🌎 This is brilliant. 💪 And remember, the single most impactful action an individual can take is to eat plant based food. 💡 💚 (Avoiding flights, plastic and petrol are all good too!) ✈️ #plantbased #climatescience #forhumanity #climateemergency #fossillfuels

“the Houses of Big Oil formed an unholy alliance. They bought the politicians and the media, and they had them spread lies about the very science that they know to be true, because….Profit." FALSE. This is where science and climate activism are leading climate action into a trap of inaction. It is not profit, but GROWTH to drive share price that drives Big Oil into climate action obstruction. And GROWTH, we are being told by our politicians and the media, IS ESSENTIAL to our existence, and our happiness. This truth, actually, is not true. It is the special pleading for the special interest of vested interest in perpetuating capital markets financialization of the economy. The secret force that secretly powers this financialization? Workforce Pensions. The tens of trillions, collectively, aggregated into social trusts for the social purpose of provisioning the promise of income security in a dignified retirement for millions of current and future retired workers, worldwide, that is currently being held captive by the capital markets in the false narrative of Asset Owners Allocating Assets Across Asset Classes, and within classes selecting Asset Managers peer benchmarked by Consultants for excellence in maximizing the highest possible purely pecuniary profit extraction through gain on sale in the capital markets solely in the financial best interests of capital markets professionals. This, we are taught to believe, is also the financial best interest of current and future retired workers, directly, and all of us, consequently. This also, is false. The best interest of workers, and all of us, is not financialization. It is the prudent person. The key to climate action is not “laws and policies”. It is setting pensions free from capital markets capture, so they can they be free to exercise their vast powers to flow the enormous quantities of money they control into the right enterprises, in the right way, for use by enterprise in doing the right work, in the right way, for the right time, at the right cost and on the right terms, to form the right businesses for forming the right technologies for forming the right choices for forming the right economy for forming a cohesive society, and keeping it ongoing into a dignified future, on a planetary scale, in the 21st Century, and beyond, a future that includes energy sufficiency complete with habitat longevity and social equity on a planetary scale. We don’t need politicians to do that. We can do it ourselves.  

It's not that we don't know better... The issue of climate triggers us on deep psychological levels. As my colleague Renee Lertzman, PhD has been pointing out, it is key to address people's anxieties, ambivalences and aspirations instead of shouting the obvious at them. If we want people to act, we have to first create the space for listening, for processing, for all that complex existential psychology. We need Guides to support that process. People who have been trained to attune and deeply connect with people and create those spaces. Fortunately, that can be learned. At LUMAN we are working with Renee to create cohort based trainings for sustainability leaders and people who care deeply about our future to learn these skills. If you want to bring that to your organization, connect with me and let's talk about how we can create the future together.

My personal and professional goal is to educate people of our climate crisis. It becomes real sad when information doesn't land with logic and common sense. I get burned and ridiculed by others pushing hidden agendas, but never proven wrong. Defend the only home we have, we ain't going to Mars anytime ever. #ClimateChange #ClimateScience #RenewableEnergy #CorporateCorruption #RegenerativeAgriculture #sustainability #IMTAmariculture #HolisticInnovation

A master demonstrates how to catch and keep audience attention, with humor and a clear, central message.

🔄 Storytelling for Climate Action 🌍🎬 Thanks to Carl Bärstad for sharing this! Adam McKay’s work is a prime example of how storytelling—and humor—can drive climate awareness and action. Films like Don’t Look Up make complex, urgent issues accessible and relatable, using satire to connect with audiences on a deeper level and spark conversations that inspire people to care and, most importantly, to act. As we face a rapidly changing climate, the power of media to inform and influence has never been more essential. When we tell the story of climate change in ways that connect deeply, even with humor, we’re laying the groundwork for meaningful change. Hats off to creators like McKay for using their platforms to bring this critical issue into the spotlight! #ClimateAction #Storytelling #Humor #Sustainability #Film #EnvironmentalAwareness #DontLookUp #ClimateCrisis