How Important Is It to Have a Reason to Bypass Gatekeepers? In my opinion, it's crucial. Without a solid reason for your call, you’re just another cold caller wasting time. But when you bring something relevant to the table—something tied to the company's recent news or changes—that’s when you make an impact. Before you pick up the phone, take a moment to research the company. Find a trigger: maybe they launched a new product, hired a key team member, or made an announcement. Having a reason isn’t just a tactic—it’s the key to getting through more often than not. #SalesTips #ColdCalling #Gatekeeper #SalesStrategy #Prospecting
