Less decisions, more dollars, is my business philosophy. When you present fewer options, you will sell more. In other words, "Make it easy for your customers to decide. Here's why...
Most companies continually add to their offering,
I believe this is a costly mistake.
Most decision-makers want a clear path to a solution.
McDonalds when they first started, had burgers, fries, and a drink.
Too many options and analysis paralysis kicks in. (Their new kiosk will kill sales.)
Instead of picking one, customers pick none.
If you have ever finished a demo and heard,
"You've given us a lot to think about, we'll get back to you."
Too much info creates a fear of making the wrong decision.
This is the cause of 90% of no decisions in your CRM.
More choices do not equal more chances to sell.
My view of no decisions is brutally honest,
We had a prospect who was curious enough for a demo,
But we confused them to the point they could not make a decision.
The worst part is the sales rep will waste more time pursuing this confused prospect,
With the false hope, they will become less confused in the future.
Selling in the last quarter of 2024 will not get easier.
If you are behind and playing catch up,
Stop adding and start subtracting.
I make startups GROW! Growth Mentor/Coach /Advisory /Tech Angel. Creating exceptional companies with exceptional founders.
3wIf...If...If...of course if you do the right things you're more than likely to get the right results - but inexperienced people don't know what the right things are or make some pretty big mistakes at times, so getting advice / mentoring probably is also one of the right things you should do, don't you think Jay Gujral?