Jay Deane’s Post

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Voice Over Artist

A pleasant Sunday morning to you! At our Saga complex in Greenfield, (5 unique radio stations under 1 roof in beautiful Western MA) we're gearing up for holiday music and marketing plans for our advertisers. One unique plan we talk to our sponsors about, are holiday greetings. Now, they're not commercials per se, but they can really hit home. As the holiday season approaches, radio becomes a prime medium to reach audiences with heartfelt greetings. A simple holiday message aired over the radio brings warmth and goodwill to listeners, evoking the spirit of the season. For businesses, it’s a unique opportunity to connect with the community on a personal level. Unlike traditional ads, holiday greetings aren't about promoting products; they're about building relationships, showing appreciation, and fostering a sense of belonging. Radio ad greetings also reach people during their commute, shopping trips, or holiday travel, creating memorable moments where a brand’s name is associated with positivity and cheer. These messages stand out amidst the usual rush of holiday promotions, helping brands connect in an authentic, less commercial way. If I can help, jdeane@whai.com.

Quan Nguyen

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1mo

Holidays on the airwaves? That’s fresh. Connecting personally with your community through radio is a vibe that can really resonate. How do you plan to balance those messages with regular ads?

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