If you can get 20 customers, You can get 200. If you never quit. If you can get 200, You can get 2,000. Your TAM is at least that big. If you can get 2,000 ... You can go for decades Settle in and Go Long
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We are reaching a mark of 100 customers!!!
Would argue 20 -> 200 is the hardest bit
We will hit our first 100 in the next 30 days. Then it’s a race to get to 1,000.
Time In the market is everything. Not timing. It gives you credibility, it forces you to be successful and ultimately you will win. I never thought we will make it to year 2. welcome to year 6 now
The key: treat your first customers like kings and queens. Then as you grow... Treat the rest of your customers the same way.
I love your content and this message Jason M. Lemkin I would personally shift this first part slightly….”If you can RETAIN 20 customers then you can get 200 customers etc” 😊
Some of my favorite advice from Alex Hormozi is something along the lines of: People often think they've exhausted their market when they've barely scratched the surface
Just signed my 407th client, I can do 4007 now! Thanks for this man.
SaaStr Annual 2025 is May 13-15 in SF Bay!! See You There!!
2moA related post here: https://www.saastr.com/if-you-have-10-unaffiliated-customers-in-saas-you-have-something/