Jasmine Takanikos’ Post

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Global Branding Leader, Founder of BrandHuman

What is the role of the artist? James Baldwin said, "The role of the artist is exactly the same as the role of the lover. If I love you, I have to make you conscious of the things you don’t see." Or similarly, as Rick Rubin suggests, "Art is our portal to the unseen world.” Artists illuminate our interiors and bring forth that which we haven't known, or haven't known how to articulate. They have risked their heart and soul, and they are in service to the art. In today's market, brands are art, and artists are brands. This raises the question, is it art if it is made for the consumer? This exchange informs the art and blurs the artist's intent. In this relationship, the artist needs to be protected—they need boundaries for the abundance of expression.  If we look at Rick Rubin's artist priorities, "Inspiration comes first. You come next. The audience comes last.” With this order in mind, the artist in service to a brand has their priorities inverted. Art is made through the channel that is your expression, only as you can share it, only yours throughout all space and time, and made for art's sake. Let's practice uplifting the artist in each of us and in our society at large.  Make art a priority. Recognize that it has been the lifeblood of our communities, culture, and commerce for all of history. Here are our antidotes for the artist within and those all around us. https://lnkd.in/ensT3WRi

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Chris M. Gillespie

CEO and Creative Director at Fenwick | I’m for artistry in marketing

8mo

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