Giveaways and sweepstakes are a common promotional strategy — but how do you leverage them to GROW your business? With the right partnership.
Here’s one I loved and is close to home, literally, in Jacksonville, Florida: Tuckernuck and TPC Sawgrass.
⛳️ Tuckernuck, the online retailer and lifestyle brand known for its classic and preppy style, and TPC Sawgrass, a destination golf course and backdrop to the PGA TOUR, came together to offer Instagram followers the chance to win a prize bundle including: a hotel stay, a round of golf for two, dinner, and a $500 Tuckernuck gift card.
🏌️ This collaboration is a great example of cross-pollinating audiences based on layered lifestyle interests. Tuckernuck and TPC tend to attract female and male demographics respectively (having worked at the PGA TOUR, I can attest that golf is a male dominated industry), so finding a way to organically bridge the gaps is definitely strategic.
💕 I loved the campaign's ability to target couples; it’s one thing to enter a sweepstakes for yourself — but it’s another to win something you know your partner will benefit from too.
👩❤️👨 The round of golf and dinner is for two to enjoy, and $500 is enough for a couple Tnuck Sport outfits (interesting timing on new drops in their Golf Collection 👀).
Multi-faceted approaches like this one are a fun way to leverage brand identities to reach adjacent audiences. Whether it's through strategic partnerships, targeted promotions, or inclusive messaging, embracing a dynamic and layered approach can drive meaningful engagement and kill two birds (or birdies🏌️♀️) with one stone.
What companies are on your dream list to do a collab like this?
#ecommerce #socialmedia #collaborations #collaborationsuccess #businessstrategy #fashion #golf
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