ITC Limited’s Post

"Today, on National Milk Day, we honor the remarkable legacy of Dr. Verghese Kurien, the Father of the White Revolution in India. His vision transformed India into the largest producer of milk, empowering millions of farmers and shaping the nation's rural economy. Let's celebrate his contributions and strive to uphold his ideals of innovation, cooperation, and growth in the dairy industry. 🥛✨ #NationalMilkDay #VergheseKurien #WhiteRevolution #DairyIndustry #SustainableFarming #EmpoweringFarmers #RuralDevelopment #AgricultureInnovation #IndiaPride #MilkDay #CooperativeModel #Dhenoo"

Empowering Farmers Through Innovation Amul’s journey of empowering 3.6 million farmers is nothing short of inspiring. Their commitment to transparency and fairness, facilitated by the Prompt’s Automatic Milk Collection System, is a game-changer for rural India. As I reflect on Prompt’s partnership in developing this centralized system, I feel immense pride in being part of a mission that directly impacts the lives of millions. By blending cutting-edge technology with Amul’s vision, we’re not just streamlining processes but also building trust and economic resilience for farmers. This collaboration highlights the incredible potential of innovation to drive prosperity and create lasting change. Together, we’re shaping a future where fairness and technology are at the heart of progress. #Empowerment #TechnologyForGood #FarmersFirst #Amul #PrideOfIndia #InnovationInAction #Sustainability

The #AdaniFoundation celebrates the resilient spirit of farmers, the unsung heroes who drive India's economy with their sheer hard work, dedication, and perseverance. In this blog, we share how a group of 10 farmers is redefining the agricultural landscape of Tamnar, Chhattisgarh, by rising above all odds & ushering in prosperity. Click here to read: https://lnkd.in/d4A5KTAV

On this Gandhi Jayanti, let us remember the words of Mahatma Gandhi: 'The future of India lies in its villages.' Agriculture is the backbone of our rural communities, sustaining not only our economy but also our values of hard work, sustainability, and resilience. As we celebrate the birth of the Father of the Nation, let’s reaffirm our commitment to empowering farmers, nurturing the land, and ensuring a sustainable future for generations to come. Together, we can build the self-reliant India that Gandhiji envisioned. #GandhiJayanti #SustainableFarming #EmpoweringFarmers"

In the 1960s, India faced a severe milk shortage, relying heavily on imports, with rural farmers stuck in poverty. Launched in 1970 by NDDB and led by Dr. Verghese Kurien, it aimed to replicate Amul’s cooperative model across India. By the 1990s, India became the largest producer of milk globally, fueling the White Revolution and making milk affordable for millions. Empowered over 10 million rural families, providing steady incomes and reducing poverty. Inspired the rise of dairy cooperatives and brands like Nandini (Karnataka Milk Federation), Mother Dairy, Aavin (Tamil Nadu), and Vijaya (Andhra Pradesh), which continue to thrive by following this model.

🌟 𝐁𝐋 𝐀𝐠𝐫𝐨 𝐀𝐢𝐦𝐬 𝐇𝐢𝐠𝐡 𝐰𝐢𝐭𝐡 𝐕𝐢𝐬𝐢𝐨𝐧 𝟐𝟎𝟑𝟎 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 ₹𝟐𝟎,𝟎𝟎𝟎 𝐂𝐫𝐨𝐫𝐞𝐬! 🚀 𝐈𝐧 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫 𝟐𝟎𝟐𝟒, leading the FMCG and agri-food industries in India, BL Agro Industries proudly unveiled its strategy plan, Vision 2030, at World Food India. The extensive strategy, which was unveiled in front of Jharkhand Governor Sh. Santosh Gangwar, charts a daring course. Its primary goals are #sustainability, innovation, and community upliftment, with a target revenue of ₹20,000 crores by 2030. The Vision 2030 initiative focuses on four pillars i.e. BL Agro’s Khet Se Kitchen Tak, BL Kamadhenu Farms’ dairy initiatives, Leads Connect’s #AgriTech innovations, and Leads Nextech initiatives. Each program reinforces BL Agro’s #strategy of leveraging cutting-edge #technology to revolutionize farm-to-table processes, #empowerfarmers, and drive efficiency. 𝐋𝐨𝐨𝐤 𝐚𝐭 𝐨𝐮𝐫 𝐂𝐨𝐫𝐫𝐞𝐥𝐚𝐭𝐞𝐝 𝐑𝐞𝐩𝐨𝐫𝐭 👉: https://lnkd.in/dcrUsXZh #FutureOfBusiness #AgroIndustry #AmbitiousGoals #BusinessExpansion #AgricultureBusiness #EconomicGrowth

As part of my breakfast while I am in a private short stay in Delhi, I got a copy of a Newspaper "The Morning Standard" and got interested with the article about Indian cooperative movement. It states the success we know about milk and sugar industry development while indicating the need for new movement if India is to achieve Viksit Bharat by 2047 (Developed India) considering emerging challenges and opportunities nationally and internationally. This led me to think were we are in enhancing cooperative movement, what can be done differently, what type of innovations need to be adopted in the areas policy, practices and institution etc esp. for smallholder farmers to capture the opportunities it offers.

🌟 Small Towns, Big Dreams: Celebrating Dr. Verghese Kurien 🌟 In a world dominated by urban stories of success, Dr. Verghese Kurien's journey from a small town to becoming the Father of the White Revolution is a testament to perseverance, vision, and an unshakeable belief in the power of rural communities. 🐄💪 🚀 The Challenge: Dr. Kurien faced fierce resistance, working in a post-colonial India where dairy farmers struggled with unstable incomes and exploitative practices. Establishing a cooperative system was revolutionary, requiring monumental efforts to gain the trust of rural farmers. 💡 The Turning Point: Through the Anand Cooperative Movement, Dr. Kurien put the power back into the hands of farmers. He relentlessly advocated for fair practices, built infrastructure, and established AMUL as a household name. This success wasn't just about dairy—it was about empowerment. 🌍 The Outcome: Today, India's dairy industry is one of the largest in the world, creating livelihoods for millions. Dr. Kurien's journey transformed rural economies, proving that small towns hold the potential to drive global change when empowered with resources and opportunities. Dr. Kurien's story teaches us that dreams don’t have to be confined to big cities. Sometimes, the most revolutionary ideas are born in small towns, powered by the grit and resilience of individuals like him. 💬 Let’s remember his journey, his struggles, and his legacy. Let’s continue building dreams that empower the many, not just the few. #SmallTownsBigDreams #VergheseKurien #WhiteRevolution #Amul #DairyIndustry #Empowerment #RuralIndia #DreamBig

#QuizTime Can you guess the name of this popular Indian Millet? Comment your answers below and stand a chance to WIN exciting prizes! Make sure you follow India Brand Equity Foundation (IBEF) in order to qualify for this quiz! #ShreeAnna #IncredibleNutriCereals #MinistryOfAgriculture #DepartmentOfCommerce #APEDA #BrandIndia #DiscoverIndia

#Amul World Cooperation Economic Forum pays heartfelt Homage to Tribhuvan Das Patel – The Father of the White Revolution in India Today, as we celebrate the 123rd birth anniversary of the great Tribhuvan Das Patel, we remember his immense contributions to transforming the lives of millions of farmers and revolutionizing the dairy industry in India. As a visionary leader and a champion of the cooperative movement, Tribhuvan Das Patel laid the foundation for the White Revolution, which made India the largest producer of milk in the world. His tireless efforts, in collaboration with various cooperative leaders of that time helped establish the Amul cooperative model, empowering rural farmers, ensuring fair prices, and making quality dairy products accessible to all. His leadership turned a dream into a reality, bringing prosperity to countless households and creating a sustainable, self-reliant rural economy. On this auspicious occasion, we pay our heartfelt tribute to this towering figure, whose legacy continues to inspire the cooperative movement and guide us toward building a stronger, more equitable economic framework. Under the guidance of leaders like Shri Dileep Shanghani ji, we are committed to fulfilling the dream of a cooperative economy that empowers every farmer and strengthens the foundation of rural India, just as Tribhuvan Das Patel envisioned.We went from being a milk-deficient nation to being the largest producer of milk, earning valuable foreign exchange and also raising the living standards of the dairy farmers. It was a win-win situation,” he says. You would think it is a personal success, such is his effervescence. Gujarat has always been a milk-rich region. However, business was rife with the exploitation of dairy farmers by traders and agents. “Individual farmers were being cheated left, right and centre, as middlemen tend to take the lion’s share of everything,” The idea of Amul — short for Anand Milk Union Limited — was born as a solution to this unfair practice. It was a cooperative founded by Tribhuvandas Kishibhai Patel, a cousin of Sardar Vallabhbhai Patel the Iron Man of India. Let us all work together to honor his memory by furthering his mission of empowerment, self-reliance, and collective prosperity for all. #MSP #Amitshah #Cooperatives #ICA #InstituteofRuralManagement #SabkaSathSabkaVikas #Sahkarsesamridhi