Irish Marketing Journal (IMJ)’s Post

In a world where 84% of Americans daily engage with ad-supported audio, programmatic audio emerges as a subtle game-changer. Explore insights into its efficiency, real-time impact, and authentic connections. Read more on ADWEEK: https://lnkd.in/dh89AmHz #audio #audioadvertising #ProgrammaticAudio

Did you know? 🧐 For every $1 spent on #audio advertising, you get back over $6 in long-term profit! 🤯 #Audio delivers serious ROI, as proven by a recent study highlighted in the infographic linked below. Want to boost your brand? Let's talk about how #DAX can amplify your message with #audio! 🎧 🎙 🎶

Audio has a unique ability to captivate and engage. The experience of hearing a story or message ignites the imagination, making audio an incredibly powerful medium. This same power benefits brands that use audio as a channel for advertising. https://hubs.li/Q02S3qhb0

Make some noise with your digital #audio #advertising campaigns by partnering with publishers! With innovations in #technology that help publishers optimize revenue and brand safety, while maintaining the magic and intimacy of the listener experience, there has never been a better time to build relationships with publishers and their listeners. Learn more about how you can unlock the potential of audio on our blog here: #PoweredbyAdsWizz https://hubs.ly/Q02zzryP0

Audio is booming, yet ad spend lags behind—check out the IAB's latest guide on unlocking audio's potential for advertisers! 📊🎙️ #iab #audio #AudioAdvertising #DigitalMedia #CES2025

Evidence shows the medium of Audio delivers attributes that brands need most: 1) Unparalleled reach; 2) High levels of attention; 3) Strong targetability; and 4) Positive impact across every stage of the path-to-purchase journey. #Radio #Marketing #Branding #PowerfulReach

New data shows which creative elements in audio ads drive the strongest emotional impact: 👩 female voiceover 🎶  jingles 🎼 music 🗣 5 brand mentions One might think that saying your brand’s name five times within a thirty-second ad is way too much, but it’s actually one of the most validated recommendations when it comes to best practices for audio advertising effectiveness. You should have the brand “appear” within the first few seconds and let it flow from there. The way our brains are wired plays a major role here. Audio content triggers our brain activity and draws us into an experience, evoking an emotional response. More often than not, these responses drive our choices. This means that the resulting connection and easily captivated attention can be leveraged for advertising purposes - more so considering digital audio is currently woefully under-monetized with a huge gap between time spent with it and its ad spend. Thanks to Mediaprobe for insights. #audio #advertising #ads #creative #impact

#engagingwithaudio #mediastrategy Do you think audio use is increasing? The smart people with crystal balls are saying yes. Older Americans are listening in more, with an almost 25% increase in listeners at 55+ We all understand the power of video, but secondarily comes audio, touching arguably the second most powerful of the 5 senses. Surprisingly most agencies are not capitalizing on this medium. The interesting point is that technology is modifying this. Check out how in this article and comment with your thoughts. Thank you 2 min read https://lnkd.in/gKPyhjig

#TipTuesday As you are putting together your media plans for 2025, remember to include #audio... *Audio is the number one reach medium in the United States, and it’s growing faster than media channels overall. *Audio listeners are more attentive to ads than any other media. *Engagement and trust in audio drives results through the entire marketing funnel. *Audio measurement is more robust than ever. For the full article from #adage check out: https://lnkd.in/eTM57ppb #audacy #audacypittsburgh #moneyballmedium #audio

An analysis of post-pandemic advertising impact across media channels finds audio performs well. Audio generates 12% more profit than its share of the media budget. #audio #adperformance #localmediasales #advertisng https://ow.ly/VoPk50RsWCp