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Our latest infographic explores consumer attitudes toward ESG issues and uncovers brands lagging in sustainability risk losing market share. Download the infographic today to gain insights into shifts in ESG priorities and the potential impact on brands. https://lnkd.in/eDJFuX56

Our latest infographic explores consumer attitudes toward ESG issues and uncovers that brands lagging in sustainability risk losing market share. Download the infographic today to gain insights into shifts in ESG priorities and the potential impact on brands. https://lnkd.in/eDJFuX56

Our latest infographic explores consumer attitudes toward ESG issues and uncovers that brands lagging in sustainability risk losing market share. Download the infographic today to gain insights into shifts in ESG priorities and the potential impact on brands. https://lnkd.in/efzStNtr

Our latest infographic explores consumer attitudes toward ESG issues and uncovers that brands lagging in sustainability risk losing market share. Always keep in mind: we are there to support! Download the infographic today to gain insights into shifts in ESG priorities and the potential impact on brands. https://lnkd.in/dudYEeQX

A joint study from McKinsey & Company and NielsenIQ revealed that consumers are shifting their spending toward products with ESG-related claims, with these companies accounting for 56% of all business growth. This doesn't just mark a surge in demand, but also a shift in consumer understanding about what #sustainability really means. It’s easy to oversimplify sustainability as just a responsibility towards the planet. We view sustainability to be holistic and covers factors related to our People, Planet, and Progress pillars, where everything from understanding our carbon footprint to safety figures are integral components of a comprehensive sustainability strategy. To help you navigate your own ESG practices, speak to us at https://lnkd.in/escrnNG

Leveraging Supply Chain Traceability for ESG Success in B2B Operations 🚚🏭🏗️ In today’s business landscape, Environmental, Social, and Governance (ESG) principles have emerged as paramount considerations for enterprises worldwide. As businesses navigate the intricate nexus between ESG, bottom-line impact, and risk exposure, investments in people, software, and data have become imperative for measuring and tracking progress. A recent PwC study revealed that nearly one-third of chief financial officers are evaluating the potential effects of various climate change scenarios on financial performance and implementing measures to mitigate risks. Read the full article on CommonShare News 👉🏼 https://buff.ly/4dI3HnV #supplychains #supplychaintraceability #traceability #sustainablebusiness #sustainablecompanies #climatechange #climateaction #esg #esggoals #sustainablestrategies

The article "Transforming Shoppers’ ESG Attitudes into Action" by Danielle Doran and Stuart Wood from Ipsos Channel Performance provides insightful analysis on the impact of ESG on shoppers, manufacturers, and retailers. It discusses the distinct roles of each stakeholder and emphasizes the importance of leveraging relevant information to encourage shoppers to translate attitudes into actionable behaviors. Access it here: https://lnkd.in/gWmM2hR4 #ESG #ipsos #shopperinsights

A lot of us as customers and businesses talk the talk when it comes to ESG, but there are often barriers - perceived or otherwise - to us walking the talk. Check out this great paper from my colleagues Danielle Doran and Stuart Wood highlighting some ways that businesses can help shift shopper attitudes into action, for the good of the planet and those around us! https://lnkd.in/e_Zgw2mN

An ESG strategy is no longer enough, brands need a sustainability strategy to activate behaviour change at mass scale. The challenge for businesses today is in converting macro corporate ESG strategy into a brand strategy that connects with consumers, and this is not easy. To get to a meaningful brand strategy there is a need to consider the following: 📈 The business and sector - What are the established priorities and relevant sector issues you can champion? ❤️ The brand - Your greatest asset, it’s how you show up to the world. Your strategy needs to make sense with your brand’s legacy, positioning and personality. 👨👩👦 The consumer - What matters to them, how are they experiencing issues in their lives? A strong strategy will sit at the intersection of these three ingredients. At Kantar, we know what your Middle East & African consumers expect on sustainability and how your brands can develop sustainability strategies that work. Ready to learn more? Talk to Tamara Ojeaga or Astrid Ricketts about our Sustainability Sector Index and discover more in our free report overview here 👉 https://lnkd.in/dQBJu9bS #Sustainability #BrandAction #BrandStrategy

🌍 The Impact of ESG on Business: 5 Key Benefits 1️⃣ Attracting Investors and Capital Sustainability is increasingly drawing the attention of investors. According to GSIA, sustainable investment assets reached $30.3 trillion in 2023, accounting for 36% of all professionally managed assets globally. 2️⃣ Improving Operational Efficiency McKinsey’s research shows that ESG strategies can significantly reduce operational costs, helping companies save up to 60% on raw materials, water, and carbon-related expenses. 3️⃣ Strengthening Brand Reputation and Customer Loyalty 81% of consumers prefer brands that contribute to environmental improvement (Nielsen). ESG initiatives are critical for building stronger customer relationships and brand loyalty. 4️⃣ Mitigating Risks and Ensuring Compliance Companies reducing carbon emissions can easily comply with regulations like CBAM, avoiding penalties and gaining a competitive edge. ESG-compliant firms also enjoy broader market access and resilience. 5️⃣ Gaining Control Over the Value Chain Companies with high ESG standards in their supply chain see improved operational visibility and better ESG reporting, helping them withstand market volatility. 📌 Sustainability is a must for shaping the future. Embrace ESG to stay ahead! 🌱 #ESG #Sustainability #SupplyChain #BusinessGrowth