Intentsify’s Post

"Power of Search Terms Could be a Game-Changer for Your Google Ads" As a Google Ads expert, I've seen many clients struggle to get results from their campaigns, only to discover a simple yet crucial mistake ignoring search terms. Their ads were showing to the wrong people, wasting precious budget. Action Should be taken by Google ads Expert 1. Added relevant search terms as keywords 2. Added negative keywords to block waste 3. Refined ad copy to match search intent 4. Implemented smart bidding strategies I'm 100% Sure by taking this action you will see improvement in your results. Don't let irrelevant search terms hold you back. Take control of your Google Ads today. Share your search term optimization success stories in the comments. #GoogleAds #SearchTerms #PPC #DigitalMarketing #Advertising

Google redefines "top" ads in search results, which can now appear above or below organic results. The post Google Updates Definition Of ‘Top Ads’ In Search Results appeared first on Search Engine Journal.

Google Ads revolves around search terms, not just keywords. Many people misunderstand this. Advertisers focus on keywords, but users "SPEAK" in search terms. The real value lies in discovering the search terms that lead to conversions. #googleads

Google To Sunset Call Ads; Migrating To Responsive Search Ads Google Ads will be sunsetting call ads sometime next year and will be migrating those to responsive search ads. Google wrote, "Call ads are being upgraded to responsive search ads to enable new features and simplify asset creation and management." Ginny Marvin, the Google Ads Liaison, responded to PPCGreg on X about this saying, "There's not a specific date at this point, but likely will be early next year. Advertisers will be alerted ahead of the change." hashtag #googleads #digitalmarketing #ppc

GOOGLE ADS ANNOUNCEMENT 📢 Google Ads update to top Search ads definitions - "Top ads appear above organic results, but could also appear below organic results for certain queries" #googleads #ppc #paidsearch #google https://lnkd.in/eMacrta4

🔍 Google Search Liaison Update: Ads Not A Hindrance To Search Rankings 🔍 In a recent announcement, Google Search Liaison reassured users that ads do not impede search rankings. This clarification comes amidst concerns about the relationship between advertisements and organic search results. According to Google, paid promotions do not influence the position of websites in search listings, emphasizing the continued focus on relevance and quality content. This affirmation underscores Google's commitment to maintaining the integrity of search results and ensuring users receive the most pertinent information regardless of advertising presence. With this assurance, businesses and content creators can rest assured that their efforts in organic optimization remain paramount. #GoogleSearch #SearchRankings #Ads #SEO #OrganicResults 🚀

Fun Fact 💬 People are 4x more likely to click on a Google paid search ad than any on any other search engine. 63% of people would click a paid search ad on Google. 15% would click a paid search ad on Amazon, 9% on YouTube, and only 5% on Bing. For Google Ads to work they need to contain the language that speaks directly to your customers. Stand out from the rest and tap into our 19 years experience to do exactly this. If you are tired of pouring money into online ads that seem to vanish into thin air, then our Google Ads and paid search solutions are the answer. (Fact Source: Clutch) #branding #contentmarketing #digital #digitalmarketing #digitalmarketingagency #digitalmarketingconsultant

"Google Ads will automatically pause low-activity keywords" An email many PPCers woke up to his morning. Starting in June 2024, Google will begin to automatically pause low-activity keywords. Definition = keywords that were created over 13 months ago and have zero impressions over the past 13 months. The goal = as always Google wants to help advertisers simplify their accounts and focus on keywords that drive results. I am personally all for simplifying but make sure that you review any keywords that qualify as a "low-activity" keyword. There may be some hiding away that are still relevant for your business but for a multitude of reasons may not have been given the attention they needed and have therefore not had visibility. Don't give Google all the control on your account - do the analysis yourself ;) Oh and you can unpause keywords Google automatically pauses but they will be automatically paused again if they don’t receive any impressions over the next 3 months. #ppc #googleads

Another day, another Google Ads dirty trick 💸 Remember when branded keywords were the golden ticket for attracting high-value customers? That ship has sailed. 🌊 Today’s Search Engine Journal is reporting that costs have soared over the past year, especially in sectors like legal services, where cost-per-click (CPC) rates have more than doubled! So, who's the culprit? Google’s revenue-focused, competition-heavy strategy is squeezing businesses by inflating branded keyword costs. Your brand shouldn’t be a battleground, but Google’s Performance Max and broad match systems are forcing you to fight for position—sometimes against your own competitors! 🥊 What can you do? It’s time to get tactical: 🔍 Build robust negative keyword lists, add regularly and scrub them hard! 🚫 Don’t trust broad match branding or Performance Max to protect your turf.  It doesn’t. 🛡 Keep your keywords tight and focus on real value. Let’s face it: Google is forcing us to pay for our organic, branded traffic. What are your strategies to cut costs and reclaim control of your brand’s digital presence? #DigitalMarketing #GoogleAds #MarketingStrategy

Stop doing this if you're a Marketer In an email sent to Google Ads advertisers this week, the company announced a change coming to search ads. Effective May 31, 2024, ad customizers will stop serving for expanded text ads (ETAs) and Dynamic Search Ads (DSAs). The notification reads in part: “On May 31, 2024, existing ad customizers for text ads, expanded text ads and Dynamic Search Ads will stop serving (after this date they will only be able to serve with their default value).” ----------------- Connect with me for more insights and industry updates. Read this article: https://lnkd.in/eyuYK6PJ #SEO #google #googleads #advertisers #DigitalMarketing