Insights by Kantar’s Post

So excited for this and seeing all the sign ups roll in. 🤩 In just under 2 hours I will be talking about how to create actionable insights from ViralMoment's incredible AI data on short form videos from TikTok and YouTube. If you're a beverage brand (or a breakfast brand 😉), or just interested in the role of social listening and AI in consumer insights you don't want to miss this! ----------- Join us for "Short-Form Sips: Decoding Coffee and Tea Culture on TikTok and YouTube" on August 8 at 4PM GMT ☕️📱 Don't miss this data-driven webinar where we'll dive deep into the vibrant world of coffee and tea communities on short-form video platforms. Here's what you can expect: • Uncover Q2 trends powered by ViralMoment data • Learn how to tap into existing conversations for smarter product development • Discover strategies for more effective, community-centric marketing Featuring expert insights from: 👉 Tina Thompson, co-founder of Sweet Spot 👉 Elizabeth Arnold, Head of Growth at ViralMoment This session is perfect for: ✅ Marketers ✅ Product developers ✅ Brand strategists ✅ Social media managers You'll leave equipped with actionable insights to create targeted approaches that truly resonate with your audience. Don't miss this opportunity to brew up some fresh ideas for your brand! 🔗 Last chance to register: https://hubs.li/Q02JNflS0 See you soon, right here on LinkedIn Live! #WebinarTomorrow #CoffeeAndTeaTrends #SocialMediaInsights #CommunityDrivenMarketing ps: can't make it? No sweat. Sign up for the event and we'll send you the recording. 🔮

Tune in to our latest episode of Data Conversations with hosts Michael and Danny, where we’re excited to welcome Cam S., Head of Data and Analytics at Southern Cross Austereo. With over two decades of experience in MarTech and AdTech, Cam drives data-centric strategies to enhance content creation, distribution, and audience engagement across the LiSTNR ecosystem. Cam's impressive track record includes roles on vendor, agency, and now client-side, implementing and optimising data solutions for targeting, personalisation, and campaign effectiveness. Join us as we dive into the intersection of data, technology, and digital audio, exploring the evolving landscape of ad tech and its impact on the media industry. In this episode, we explore: 1. The Evolution of AdTech in a Fragmented Market: Discussing the growing technology complexity, including the shift towards walled gardens and the role of first-party data in driving effective marketing and advertising strategies. 2. The Role of First-Party Data and CDP Implementation: Exploring how the team at LiSTNR has built a robust first-party data asset through their CDP to enhance customer engagement and improve advertising outcomes. 3. The Power of Cleanrooms to Realise CDP Value: Activating a high-quality first-party data asset through a cleanroom is delivering value with global brands like Uber, following the successful implementation of the CDP. 4. Harnessing the Power of AI in Digital Audio: Insights are shared into how AI is reshaping the digital audio landscape, from machine learning models for churn prevention to future possibilities in segment discovery and personalised experiences. 5. Lessons Learned and Pitfalls to Avoid in Implementing New Solutions: Key takeaways from Cam’s experience implementing data solutions, focusing on realistic timelines, common challenges, and how to avoid potential pitfalls. Episode links are available in the comments below 👇 Have suggestions for future episodes or guests? We’d love to hear from you! Comment below or email us at podcast@dataco.ai.

🌟 Elevate Your Brand with Brand24 🌟 In today's fast-paced digital landscape, understanding your brand health has never been more crucial. With Brand24's enhanced AI-powered capabilities, you get all the insights you need in just minutes. 🔍 Access real-time customer insights and tap into honest consumer feedback. 🗣️ Learn from online conversations about your company—discover what people love or wish could improve. 📊 Make data-driven decisions that truly resonate with your audience. 🤝 Collaborate effortlessly by sharing insights across your organization. Brand24 ensures you never miss a critical mention. Our comprehensive tool is the market leader in AI social listening, offering: - Unparalleled monitoring of brand mentions - Sentiment analysis to understand public perception - Detailed reporting for strategic planning Stay ahead of your competitors by analyzing their moves and safeguarding your brand's reputation. From social media to podcasts—Brand24 covers it all. Get the complete picture and protect what matters most: Your brand’s reputation. 💡 #BrandInsights #AI #DataDrivenDecisions #CustomerFeedback #SocialListening Click for details : https://lnkd.in/dQN-4GN8

Excited to share DISQO's 2025 Consumer Trends report. Our latest is packed with real insights into what’s shaping the market next year. From the impact of AI and changes in media habits to shifting consumer expectations around brand experience, this year’s findings offer a clear picture of what’s ahead. Download for actionable insight rooted in real consumer data. #DataInformed #Data #CustomerData #Insight #2025Trends #NewReport

Check out the latest episode of Data Conversations with hosts 𝗠𝗶𝗰𝗵𝗮𝗲𝗹 and 𝗗𝗮𝗻𝗻𝘆, featuring 𝗖𝗮𝗺, Head of Data and Analytics at Southern Cross Austereo. Cam brings over 20 years of experience in MarTech and AdTech, driving data strategies to enhance content creation and audience engagement at 𝗟𝗶𝗦𝗧𝗡𝗥. In this episode, we cover: • The evolution of AdTech in a fragmented market. • Building first-party data assets with CDP for better engagement. • How cleanrooms deliver value through first-party data. • The role of AI in reshaping digital audio. Links are in the comments! https://lnkd.in/gXNKeyg3 #AudienceEngagement #CustomerData #DataAnalytics #AdTech #MarTech

🌟 Elevate Your Brand Insights with Brand24! 🌟 With Brand24's enhanced AI-powered capabilities, understanding your brand's health is now faster than ever. Dive into customer insights and learn from online conversations to gain invaluable feedback. Here's how Brand24 can transform your brand strategy: 🔹 Get to Know Your Customers: Discover what people truly think about your company, the likes and the dislikes. 🔹 Data-Driven Decisions: Leverage powerful customer insights to make informed choices that truly resonate with your audience. 🔹 Seamless Collaboration: Share important insights across your organization effortlessly. Stay on top of every crucial mention with unparalleled access to online mentions. Be proactive by staying ahead of the story! Key Features: 🚀 Monitor Brands 🚀 Analyze Sentiment 🚀 Generate Reports 🚀 Competitive Analysis 🚀 Customer Insight Discovery 🚀 Measure Brand Awareness 🚀 Protect Your Reputation Access mentions across social media, news platforms, blogs, podcasts, videos, forums, reviews, and beyond – all powered by AI. Embrace the ultimate in social listening with Brand24 today! #BrandInsights #SocialListening #AIpowered #BusinessGrowth Click for details : https://lnkd.in/g3PqGDdB

💬 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐒𝐞𝐧𝐭𝐢𝐦𝐞𝐧𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐢𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 💬 Ever wonder what your audience really feels about your brand or campaigns? Sentiment analysis can give you the answers. By using AI to analyze customer emotions in social media posts, reviews, and feedback, brands can fine-tune their strategies and craft campaigns that truly connect. Here's how sentiment analysis is shaping the future of marketing: 1. 𝑼𝒏𝒅𝒆𝒓𝒔𝒕𝒂𝒏𝒅 𝑨𝒖𝒅𝒊𝒆𝒏𝒄𝒆 𝑬𝒎𝒐𝒕𝒊𝒐𝒏𝒔: Dive deeper into how your customers feel—positive, negative, or neutral—about your messaging and products. 2. 𝑹𝒆𝒇𝒊𝒏𝒆 𝑪𝒂𝒎𝒑𝒂𝒊𝒈𝒏𝒔: Use real-time insights to adjust campaigns on the fly, ensuring that your messaging aligns with your audience's mood and expectations. 3. 𝑪𝒓𝒊𝒔𝒊𝒔 𝑴𝒂𝒏𝒂𝒈𝒆𝒎𝒆𝒏𝒕: Spot negative sentiment trends early and address issues before they spiral, protecting your brand reputation. 4. 𝑻𝒂𝒓𝒈𝒆𝒕𝒆𝒅 𝑷𝒆𝒓𝒔𝒐𝒏𝒂𝒍𝒊𝒛𝒂𝒕𝒊𝒐𝒏: Deliver content that speaks to the emotional needs of your audience, making your campaigns more impactful. 𝑾𝒉𝒚 𝑰𝒕 𝑴𝒂𝒕𝒕𝒆𝒓𝒔: In today’s fast-paced digital world, understanding what drives customer emotions is the key to creating authentic and impactful campaigns. Sentiment analysis doesn’t just offer data—it offers actionable insights. 🚀 Want to learn how to integrate sentiment analysis into your marketing strategy? Join our upcoming webinar with Eddie Moojen, where he’ll explore cutting-edge tools and strategies for analyzing sentiment and applying it to your campaigns. 🔗 Register now to harness the power of sentiment in your marketing-> https://lnkd.in/gdEbVTPn #SentimentAnalysis #CustomerInsights #MarketingStrategy #Opentracker

In our latest Marketing Measurement Coffee Break, Chetan Sharma, CEO of Eppo, shared insights on experimentation and its impact on marketing and product development. Here are some key takeaways from our conversation: • Most companies underestimate the opportunity cost of getting experimentation wrong. For experiments to drive growth, they need to be pervasive, fast, and trustworthy. • Experimentation should extend beyond website testing to include product changes, marketing spend, and AI model evaluation. • Incrementality testing is crucial for marketers, especially for high-risk, high-spend initiatives. • While communicating uncertainty in test results is challenging, focusing on providing better tools for decision-making can help bridge the gap between statistical rigor and business needs. Curious to learn more? Check out the full conversation on our YouTube channel. Link to the episode in the comments!

Prevent Analysis by Paralysis In an interview on the The MarTech Matrix Podcast, Tracer President Obele (Brown-West) Hinsley highlighted the challenges brands face due to the ever-evolving tech stacks. As brands integrate new platforms, tools, and data sources into their ecosystems, the resulting data becomes fragmented and disconnected, posing a significant hurdle for leveraging insights effectively. (episode and clip links are in the comments) Obele explained that brands initially built comprehensive data lakes and analytics teams to keep up with data growth, but the continuous evolution of platforms, like TikTok and other emerging channels, has created "analysis by paralysis." Data teams often find it challenging to understand and act on the vast streams of information from various sources that don't seamlessly interact. Brands require structured, integrated data solutions that align with specific goals and answer critical questions. This is where a solution like Tracer steps in, empowering brands to break down data silos and glean actionable insights to navigate this ever-changing landscape. #MarketingData #TechStack #DigitalTransformation #DataChallenges Cogent Collective Tom Barbaro Sean Simon

🚀 Elevate Your Brand Strategy with Brand24! 🚀 Introducing enhanced AI-powered capabilities with Brand24, your go-to tool for comprehensive brand insights! 🔍 Access real-time customer feedback and make data-driven decisions that align with your audience's needs. Learn directly from online conversations what people love—or don't—about your company. ✨ Key Features: - Instant Customer Insights: Discover what resonates with your audience. - Data-Driven Decision Making: Amplify business decisions using factual consumer insights. - Seamless Collaboration: Share important information across your team effortlessly. Stay ahead with unparalleled access to online mentions, ensuring you're always in the loop for critical updates about your brand presence. 🌟 Why Choose Brand24? - Leading AI Social Listening Tool - Monitor Brands & Analyze Sentiment - Measure Brand Awareness & Protect Reputation - Analyze Competitors & Discover Customer Insights Stay proactive, informed, and in control of your brand's narrative with AI-powered surveillance from Brand24—covering social media, news, blogs, videos, forums, podcasts, reviews, and more. Ready to transform how you perceive and enhance your brand? 💡 #Brand24 #BrandMonitoring #SocialListening #CustomerInsights #AI #DataDriven #BrandManagement Click for details : https://lnkd.in/dQN-4GN8