inoxoft’s Post

#OutsideIn This week’s inspiration comes from a TV ad – who even sees these anymore? Well, our managing partner when she’s watching TV old school style. An ad that made her look up from her phone, laugh out loud and remember 5 days later to share with the team. Weetabix and the BBH London team, take a bow.    It’s brave, bold and breaks the ‘happy family mould’ for cereal ads. It hits home the truths of a long, wet British winter (when will it end?) whilst managing to avoid wading in to politics, and other incitive themes. And it’s honest, we can imagine the debates about sharing the declining sales with the masses.    What can we take from this into our b2b world:  ➡ Take risks: don’t be afraid to tell the story warts on all, it makes you more relatable. ➡ Really know how your competition is showing up creatively (not just messaging, but TOV, style) and dare to be different ➡ Context is everything, but find a more human way to say, ‘post pandemic, business transformation!!!!’ ➡ Humour is under used in B2B, give it a go, we all need a laugh (until the sun comes out anyway).   #Weetabix #ad #b2bmarketing #humourinmarketing

here's the video of my project Socifytech

Join Taqua Malik, Founder of Freedomvisory, for an exclusive webinar that will transform your understanding of the Middle Eastern business landscape and provide you with cultural principles and actionable strategies to thrive in this dynamic part of the world. Freedomvisory.com to get started today. #MiddleEast #BusinessLandscape #BusinessExpansion #NewMarket #MarketExpansion #BusinessSuccess

Mark your calendars for today and tommorow! COFFEE BREAK with ADEIZA SULEMAN, EFEMENA IKPRO & The 10Alytics Team is happening at 1PM & 8PM MST. We'll be diving into the latest in tech, sharing expert insights, and answering your burning questions. Don't miss out! Hit the link  bit.ly/3Umn50Z to get started. #10alytics #tech #coffebreak

🗣️ Making sure that everyone’s voice is heard and no good idea is lost, that’s what Dembrane is all about! Evelien Nieuwenburg, founder of Dembrane, is a people person with a passion for technology. Dembrane takes democracy to the next level by capturing every idea, amplifying every voice, and accelerating impact in organizations and communities. By turning dialogue into data, Dembrane ensures conversations drive meaningful change. 📊 🏆 Dembrane was awarded the prize of the runner-up, €35,000, at the AI Pitch Competition! 💡 If you have talent or resources and want to join their fast-growing mission to revolutionize democracy, get in touch. Together, you can create lasting impact! 👉 Discover how Dembrane is reshaping the future of collaboration, part of our twice-a-week winner series. #innovation #meetthewinner #winner #aipitchcompetition

A Talk on Building Enduring Businesses.

Maayan Shahar, Director of Strategic Partnerships at UST Spark, was recently featured in Calcalist כלכליסט discussing the vital importance of open innovation and business collaborations. In light of the current challenges in Israel, Maayan highlights how leveraging external resources through open innovation can drive growth, speed up market entry, and reduce risks. Discover how these strategies can foster resilience and boost business success by reading the full article here: https://lnkd.in/ezuuWd7N #USTSpark, #OpenInnovation, #Growth

After making one change a month for over 4 years now, I am a huge advocate for creating a mechanism of change... meaningful change, accountable change, the kind of change that minimises unintended consequences. This session is free for all to attend and I'll be talking to 3 people who have created change through their businesses, technology and innovation. Come join us and hear about how they've approached that and how you can too! The Ops Nest

Whilst in many instances, the U.K. and USA speak the same language! On the whole, our verbal communication is fluid and understood. Sometimes miss understood. Pants! Fanny packs! More relevant is the sounding of the word Data (U.K. - Day-ter / U.S.A - Dar- ta). It can make soft communication, competitive! But you will also find that in business, the language is very different. Mainly because there is often a different objective or narrative to a process. Even though the product stays the same. That’s why LeadScale chose to stand up a USA service offering called LeadScale Inc by employing highly experienced people, that have the ability to translate the business objective to meet the expectations of their clients. Matt Levine explains how.