"If you price too low, you’re signaling inferiority, even if the quality of your work says otherwise." - John Ray Many business owners fear that pricing too high will scare away clients, but John Ray highlights a key truth: pricing is a marketing signal for value. Confidence plays an important role in successful business negotiations. As a service provider, understanding the connection between price and perceived value is essential to creating trust and delivering great outcomes. Join us on Innovation Meets Leadership as John Ray walks us through how to guide clients through the pricing journey so they truly understand and receive the best value from your services. 🔥https://lnkd.in/dJbSEeft #setitonfire #theartofinnovation #innovation #natalieborn #innovationmeetsleadership #innovationbook #entrepreneur #entrepreneurship #leadership #innovationandleadership
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