Inna Talashok’s Post

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The warmer months can mean more corporate conferences and tradeshows, which provides opportunities for foreign collectors and intelligence entities to target attendees. Be aware of what they are after and how you can report suspicious activities: https://lnkd.in/ek7RU8B8

#DYK tradeshows can be a game-changer for businesses? Cvent's upcoming #webinar discusses how tradeshow solutions can skyrocket pipeline and revenue. Check it out! https://okt.to/TpykLa

#DYK tradeshows can be a game-changer for businesses? Cvent's upcoming #webinar discusses how tradeshow solutions can skyrocket pipeline and revenue. Check it out! https://okt.to/V9kepi

#DYK tradeshows can be a game-changer for businesses? Cvent's upcoming #webinar discusses how tradeshow solutions can skyrocket pipeline and revenue. Check it out! https://okt.to/Vt2AuO

#DYK tradeshows can be a game-changer for businesses? Cvent's upcoming #webinar with Sohil Adyanthaya & Sekou Okwesa discusses how tradeshow solutions can skyrocket pipeline and revenue. Check it out! https://okt.to/zsUaVk

#DYK tradeshows can be a game-changer for businesses? Cvent's upcoming #webinar discusses how tradeshow solutions can skyrocket pipeline and revenue. Check it out! https://okt.to/6xufUo

#DYK tradeshows can be a game-changer for businesses? Cvent's upcoming #webinar discusses how tradeshow solutions can skyrocket pipeline and revenue. Check it out! https://okt.to/y68ako

Tell me I’m wrong. The biggest difference between owned vs. 3rd party events is... Where they sit in the funnel. 3rd party events = top of funnel Owned events = bottom of funnel It's that simple. Definition: - 3rd party: exhibiting at tradeshows - Owned: events you host Tell me I’m wrong.

Ok Jonathan Kazarian, you're wrong 😅 For expos this mindset is a miss for exhibitors. At expos that truly act as the center of gravity for entire industries (CES, NHS, Vision Expo, JCK, etc), vendor teams should have a strategy for the top AND the bottom of the sales funnel. Obviously sellers rely on the biggest gatherings to deliver net-new prospects and new business. If expos fail that, they fail their customers. But those sellers should also be carving out time to deepen relationships with key growth accounts and drive current customer spend even higher.