Initiative’s Post

Is your marketing strategy relying on outdated tactics and assumptions? It's time for a fresh approach! Jonathan Rigby, Chief Strategy Officer at IPG Mediabrands’ Initiative, says marketers need to revalidate their approach, and that starts with answering some tricky questions. Read more in the latest article from The Drum: https://bit.ly/3YIB9UZ

Wrote up some thoughts in The Drum about the most pressing strategic questions of today, and an opportune moment to plug the book Dimitri Maex and I released last week. Get Fame & Flow here: https://a.co/d/2RvS4w5 ☺️ #FameAndFlow #Initiative

There's no denying it: modern marketing has grown beyond the confines of the marketing department. To reinvent marketing, CMOs must shed their old playbook and create something new. Modern marketing is a far cry from its traditional counterpart. It's about reimagining its purpose within organizations, extending its influence beyond advertising. Check out this article to learn more: https://bit.ly/4acdPT6

“Isn’t investing in a marketing strategy too expensive for my budget?” Agreed. It’s a significant investment, and it’s understandable to be cautious about the cost. But it delivers a lot as well: — Strategic planning that aligns with your business goals. — A brand identity that sets you apart from your competitors. — Targeted marketing funnel and messaging that drives revenue growth and visibility. … all without spending a dime on ads. If a marketing strategy costs $15k-$50k, expect these benefits and more. Without one? You risk missing out on essential growth opportunities and the potential to establish a strong market presence.

Yesterday I got to do something really cool. 😎 I held a marketing strategy session with a Glasgow-based digital marketing agency, and we talked about A LOT of things. How to use market positioning to find a unique brand narrative. How to get the most out of your buyer personas (and why even bother having them) Mapping specific personas against their unique funnels. How to use the pursuit of transformation to create compelling reasons to purchase. At what point does marketing to people's pains become problematic, or even unethical? How do we delight women called Maureen? 🤔 Here's some snippets..

🌟 **The Importance of Strategy in Marketing** 🌟 In the dynamic world of marketing, having a well-defined strategy is not just important—it's essential. 🎯 A solid marketing strategy serves as a roadmap, guiding your efforts and ensuring that every action aligns with your overarching business goals. Here’s why a strategic approach is indispensable: 1. **Clarity and Focus**: A clear strategy provides direction and focus, helping you to prioritize tasks and allocate resources efficiently. 2. **Consistency**: With a strategy in place, your messaging stays consistent across all channels, strengthening your brand identity and building trust with your audience. 3. **Measurable Results**: A well-thought-out strategy includes specific, measurable objectives. This makes it easier to track progress, analyze performance, and adjust tactics as needed. 4. **Competitive Edge**: Understanding the competitive landscape and positioning your brand effectively can set you apart from competitors. 5. **Resource Optimization**: By knowing exactly where to invest time and money, you can avoid wasted efforts and maximize ROI. In essence, a strategic approach transforms marketing from a series of random acts into a coherent, effective plan that drives growth and success. 🚀 Let's embrace the power of strategy to elevate our marketing efforts to new heights! #MarketingStrategy #BusinessGrowth #MarketingTips #StrategicPlanning

Planning and executing an effective personalized marketing strategy is both art and science. Learn how to build a personalized marketing strategy that connects with the right people at the right time: https://gtnr.it/4cq6m3T #GartnerMKTG #Strategy #Personalization

Brands/Clients/Marketing Executives — take a look at the below on expectations of your potential customers (by industry) on personalization. If you are in Manufacturing or Healthcare, what an interesting statistic to take internally to build your case for personalization investments. But, what does that even mean? What should you investment in now & how are others doing this well?

Ever thought you could be a top-notch marketer without being your product's biggest fan? Here's a game-changer. 👇 Marketing magic doesn't always require a deep passion for the product. It's about understanding your audience and their needs. The art of marketing lies in crafting compelling narratives that resonate, not necessarily in personal attachment. I've seen marketers excel without being the product's biggest fan. It's about strategy, insight, and connecting dots between the product and the customer's desires. This approach opens new perspectives and creative strategies, fostering diverse and inclusive marketing campaigns. Want more unconventional wisdom in marketing? Subscribe to 'The Take' – your go-to e-newsletter for fresh, insightful marketing perspectives that challenge the status quo. Sign up now and stay ahead in the marketing game! https://lnkd.in/gtj7ghGh

Most marketing leaders overcomplicate strategy (including me more times than I'm happy to admit). A client of ours had this problem. They were: → Feeling overwhelmed by endless marketing "things to do." → Struggling to connect strategy with the business goals. The "So What" → Lost in the complexity of marketing, with no clear direction. Watch this video to see how simplifying their marketing strategy fixed those problems. ____ P.S. We're here to help you level up → hldigital.ca