Buyer-led content relies on 4 pillars: demand intelligence, account intelligence, organic content performance, and sales feedback. For content marketing to effectively drive demand, organizations must leverage data-driven insights to understand buyer needs and preferences. Our Outlook 2025 article, The Future of Demand Content is Buyer-Led, demonstrates the content frameworks necessary to create buyer-led content that not only supports the buyer journey, but enhances your brand positioning at the same time. ⛵ https://lnkd.in/ddkW5Jqx #DemandGeneration #B2BMarketing #INFUSEOutlook
Focusing on buyer-led strategies makes so much sense in today’s marketing industry
This shift will define successful campaigns in 2025. A must-read for forward-thinking marketers
I appreciate how this article underscores the importance of tailoring content to real needs
It’s inspiring to see the emphasis on personalization and value in this approach
The focus on delivering value to the buyer feels more relevant than ever
Honing in on the buyer is definitely the way forward for impactful engagement
This is a necessary pivot for delivering real value in marketing
A reminder that marketing is about creating genuine connections. Great perspective shared here
Such a good perspective on adapting to buyer expectations. Thanks for this excellent resource
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1wThis article highlights how buyer-focused content can truly reshape engagement. Excited to see this shift