INFUSE’s Post

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Buyer-led content relies on 4 pillars: demand intelligence, account intelligence, organic content performance, and sales feedback. For content marketing to effectively drive demand, organizations must leverage data-driven insights to understand buyer needs and preferences. Our Outlook 2025 article, The Future of Demand Content is Buyer-Led, demonstrates the content frameworks necessary to create buyer-led content that not only supports the buyer journey, but enhances your brand positioning at the same time. ⛵ https://lnkd.in/ddkW5Jqx #DemandGeneration #B2BMarketing #INFUSEOutlook

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Sally Higoe

Need to Strengthen Your Leadership Presence? ➡️ LET'S TALK: Helping Senior Leaders Regain Confidence & Purpose 🌱 | Leadership & Culture Coach | Advocate for Authentic Leadership | Nature Lover 🌿

1w

This article highlights how buyer-focused content can truly reshape engagement. Excited to see this shift

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Cory S.

A Better Way to HR ♦ Practical Insights ♦ Effective Solutions Connector ♦ Human ★彡

1w

Focusing on buyer-led strategies makes so much sense in today’s marketing industry

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Anshuman Dash

President at NexGenAI Solutions Group

1w

This shift will define successful campaigns in 2025. A must-read for forward-thinking marketers

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Vijay anand

Chief Technology Officer at Jaguar Transit driving digital transformation

1w

I appreciate how this article underscores the importance of tailoring content to real needs

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Joshua Miller

Master Certified Executive Leadership Coach | Linkedin Top Voice | TEDx Speaker | Linkedin Learning Author 🧠 Coaching Fortune 500 leaders by upgrading their MINDSET, SKILLSET + PERFORMANCE

1w

It’s inspiring to see the emphasis on personalization and value in this approach

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Victoria Tsitrinbaum

B2B tech copywriter | Translating tech into impact ✍ | Ghostwriter for tech executives | Digital nomad

1w

The focus on delivering value to the buyer feels more relevant than ever

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Koksal Metmet

Student at 5inci univeristy

1w

Honing in on the buyer is definitely the way forward for impactful engagement

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Best properties Adem

Student at 4.uncu univeristy

1w

This is a necessary pivot for delivering real value in marketing

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Koen Van Lysebetten 🚀

Surreal Architect of E-commerce Growth | AI & API Maestro | Digital Transformation Visionary & Mentor

1w

A reminder that marketing is about creating genuine connections. Great perspective shared here

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Faïd ALAGBE

Analyste programmeur | Développeur web | Développeur d'application mobile | Community Manager

1w

Such a good perspective on adapting to buyer expectations. Thanks for this excellent resource

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