Information Management Network (IMN)’s Post

Transcript

Hey, I'm Craig Torrance and I'm the CEO for MCS. Yeah, I'm surprised to be honest. I think there's a lot of really talented people in in the industry, a lot of great folks that do a lot of great things. And I was surprised but honored. I think it's been, you know, been a great year for MCS and stand up above some of these these other companies, great companies are out there. I think was was surprising and, and, and truly an honor. We focus a lot on property maintenance. So that's our sweet spot. And I think we've we've really grown the business. We're we're fairly new. Into the space we got in around three years, three years ago and the business is growing dramatically and we we've doubled again this year in terms of the size of the business and our market presence and we're looking to do that again. So it's been a a whirlwind tour for us. I don't know if I've always wanted to be a CEO. I think I've always been hungry to be better and, and to do more. I think at some point you, you naturally get into to being a CEO and, and that's the, the drive. I don't know if I was ever that's the goal other than I want to. You know, be the best and keep hungry. I would say it's less about the path that you take. I think every CEO that I've ever met has a very unique different path to how they got there. I don't think there's one structure that you have to take or one decision you have to make. I think the most important thing is the mindset. It's it's being hungry. It's trying to do the best. That's speak competitive. I think if you can focus on what you're doing today and have the right mindset as a growth mindset and that's growth. Across the business growth and customers growth in technology, you have to kind of learn all and be willing to challenge and be willing to be the guy that says I don't think this is a good idea. If you can do that respectfully and and, you know, keep keep honest to keep hungry, you'll be fine. Yeah. Well, like every year that I've been here, I always go into New Year with an element of uncertainty. I think there's a new administration. You know, last year we talked a lot about interest rates and where interest rates would go and how that affects the industry. I think this year it's what happens with the administration. What does that do to entry? What does that do to capital? What does that do to companies that are investing in the space? So there's an element of uncertainty and we try to manage that going into 2025. But we feel really good about it. As I say, we've, we've doubled the business in 2024, we doubled it in 2023. So we're hoping to double it again in 2025. There's there's a lot of great opportunities and a lot of positive momentum in the in the industry. Yeah, the main one is, is market expansion. So as you say, we, we, we started the business really in 2020. Two and and and one market, it was actually the Phoenix market was the first market we entered. We're now in 35 markets and we want to continue. So we look at it very geographically. I think in the space for the work that we do, we really look at the the market, the micro markets, what's the, what makes sense for us. So 2025 is another year of expanding geographically into new markets. There will be some additional services that we offer. There's always a technology element for that, but generally it's going to be about greater. Expansion geographically to where our customers need us, which is, you know, we, we are, we have to be on the ground at the property. I mean that's what we do. It feels, I would say more sophisticated. I think that a lot of the companies that have gotten and, and the last few years are getting a lot smarter. There's certainly an even bigger undertone to, to technology and what technology can do to, to, to influence the business. And it feels like it's maturing. If you look at other industries versus kind of maybe this SFR industry, you always felt that. So maybe it was behind, you know, multifamily or other other kind of elements, but I don't think that's the case now. I really see a maturity within the industry and, and, and more what I would expect from you know from, from this type of business. Another great year.