Influential’s Post

Why marketers fail in driving ROI on Influencer marketing? From my experience, brands often overlook the impact of selecting creators who are relatable to their audience. According to the data, consumers are more likely to trust recommendations from authentic creators, making it critical for brands to align themselves with creators who can truly connect with their audience. Key Points for Effective Creator-Driven Brand Success with ROI: 1. Relatability is crucial: Choose creators who share socioeconomic backgrounds or interests with your target audience. 2. Authentic connections drive engagement: Consumers trust recommendations from relatable creators more than traditional advertising. 3. Look beyond appearances: Select creators who embody your brand's values and passions, not just those who look like your target demographic. 4. Focus on shared experiences: Prioritize creators who can genuinely relate to your audience's challenges and aspirations. 5. Measure impact, not just reach: Evaluate creators based on engagement rates and conversion metrics, not just follower count. 6. Foster long-term partnerships: Build lasting relationships with creators to maintain authenticity and consistency in messaging. 7. Encourage creative freedom: Allow creators to present your brand in their unique voice to maintain authenticity. 8. Align with audience values: Choose creators who champion causes and ideals that resonate with your target market. Implementing these strategies can help marketers, and businesses leverage the power of relatable creators to build stronger, more authentic brand connections with their audience. #InfluencerMarketing #RegionalCreators

Creator collaborations are a key pillar of our strategy at Samsung Food. But the world of content creation isn't what it used to be. Gone are the days where brand deals were the be all and end all for "influencers". Content creators are evolving and diversifying their income. It's changing the way they collaborate with brands…and it's a win-win for both creators and marketers. 🗣 Authenticity Wins: Creators aren't just influencers; they're savvy business owners. As creators diversify, they're not just looking to pay the bills. They’re looking for collabs which resonate with their audiences and gives them the space to produce content which is true to their brand. This is our chance to engage more meaningfully, and collaborate on content which audiences truly care about. 🎤 Cool Collabs Only: Say goodbye to boring ad sponsorships. Think exclusive content, creator merch, behind-the-scenes access, immersive experiences....it's time to get creative in a way that excites both creators and their communities. It's about adding value to their audience - and ours. 💑 Long-Term Love: Goodbye, one-hit wonders. Hello, long-term partnerships. Creators want stability, and it gives marketers and brands a chance to build sustainable partnerships that are mutually beneficial. Steady collabs mean brand messages are woven seamlessly into creator content, and your ‘early adopter’ creators and their followers often become valued brand advocates in future. 📈 Show Me the Numbers: As the creator economy grows, both creators and brands are getting smarter about tracking success and working with measurable outcomes. Whether that's app downloads, engagement, website visits, or follows for your brand, it’s all about clear goals and measurable metrics for both marketers and the creators they work with. This shift is critical for optimizing the impact of influencer marketing campaigns The moral of the story? The creator economy is a constantly-evolving beast – but embracing that can help us forge long term partnerships which aren't just promotional, but resonant. #CreatorEconomy #InfluencerMarketing #BrandCollaboration

Authenticity builds trust and drives engagement. User-generated content (UGC) and influencer marketing are powerful tools that allow travelers to tell authentic stories, giving potential visitors a genuine taste of your location. Here's what you need to know: ✅ UGC vs. Influencer Content: Understand the differences and which approach works best for your destination. 👀 Perception & trust: Learn why 92% of consumers trust UGC and word-of-mouth more than traditional advertising. 👍 UGC advantages: Authentic, cost-effective, and showcases multiple perspectives of your destination. 🎯 Influencer advantages: Target specific audiences, build trust, and amplify your brand's message. 💡 How to curate UGC: Utilize hashtags, geo-tags, and platforms like Crowdriff to source and manage content. See how you can enhance authenticity and connect with visitors on a deeper level by leveraging UGC and influencer partnerships. Read the full article here: https://lnkd.in/gzGun4-S #DestinationMarketing #DMO #UGC #UserGeneratedContent #InfluencerMarketing #TourismMarketing

What will change in Social Media in 2025? 🔮 2025 is set to be the year of authentic, immersive, and hyper-targeted social media. Here’s my take on the biggest trends we’ll need to keep an eye on: 1️⃣ Authenticity and Core Values In 2025, consumers will demand more than just great products—they’ll want to see the real story behind the brand. Companies that stay true to their core values, show accountability, and act authentically will earn the trust of a discerning audience. Consumers are looking for brands that do what they say, not just say what they do. 2️⃣ Employee-Generated Content (EGC) & User-Generated Content (UGC) As authenticity becomes key, brands will turn to their most genuine storytellers: their employees. By featuring more behind-the-scenes content from their teams, brands not only lower content creation costs but also boost brand advocacy. And let’s not forget the power of UGC—real people and real voices will always resonate more than polished ads. 3️⃣ Influencers and Purpose-Driven Collaborations Expect a shift in influencer partnerships. While PR gifting might see a decline (a move towards underconsumption), we’ll see stronger, more value-aligned collaborations between brands and influencers. The focus will shift from reach to purpose—brands will partner with creators who share their vision, leading to more authentic, impactful campaigns. 4️⃣ Channel-Specific Content One-size-fits-all content is out. In 2025, we’ll see brands creating tailored content specifically for each social media platform. From Instagram to TikTok to LinkedIn, the content you see will be more relevant, more personalized, and more in tune with the platform’s unique vibe. Less noise, more value. 5️⃣ Immersive Experiences—Online and Offline The future of social media isn’t just about scrolling—it’s about experiencing. AR will continue to play a larger role, offering immersive and interactive experiences. Think virtual try-ons, interactive product demos, and even AI-driven events. Expect brands to bring these experiences to life both online (hello, AR filters) and in real-world activations. Ready for the change?✨ #SocialMediaTrends #2025Trends #Branding #UGC #InfluencerMarketing #ContentStrategy #AR #Authenticity

Creator Partnerships In the ever-evolving landscape of digital marketing, creator partnerships have emerged as a powerful strategy for brands seeking to engage audiences more authentically and effectively. I have been researching on this and here are my findings.. 1. Authenticity and Trust Genuine Connections: Creators, often known as influencers, have built trust and credibility with their followers by sharing genuine content and experiences. Their recommendations feel more authentic compared to traditional advertising and trust me lots of people buy online simply because they trust these influencers. Creators produce content that resonates with their audience’s interests and lifestyles, making their endorsements more relatable and trustworthy. 2. Expanded Reach and Visibility - Diverse Audiences: Partnering with creators allows brands to tap into diverse and engaged communities that might be difficult to reach through conventional channels. - Platform Variety: Creators operate across various platforms—Instagram, YouTube, TikTok, blogs—enabling brands to reach audiences on the channels they prefer. 3. Creative Content Production - Innovative Ideas: Creators are content experts who bring fresh, creative ideas to the table. Their unique perspectives can enhance a brand’s storytelling and content strategy. 4. Enhanced Engagement - Interactive Campaigns: Creators can drive higher engagement through interactive content such as live streams, Q&A sessions, and giveaways, fostering a deeper connection with the audience. - User-Generated Content: Encouraging followers to create and share their own content related to a brand’s campaign can amplify reach and engagement. 5. Targeted Marketing - Niche Audiences: Micro-influencers, who have smaller but highly dedicated followings, can help brands target specific niches more effectively than broad-based marketing efforts. Conclusion Creator partnerships are more than just a trend—they represent a shift towards more personalized, authentic, and engaging marketing strategies. By leveraging the unique strengths of creators, brands can connect with audiences in meaningful ways, drive higher engagement, and achieve better marketing outcomes. Action Points - Identify the Right Creators: Look for creators whose values and audience align with your brand. - Build Genuine Relationships: Approach creator partnerships with a focus on building long-term, mutually beneficial relationships. - Monitor and Measure: Track the performance of creator-led campaigns to understand what works and refine your strategies accordingly. Embrace the power of creator partnerships to elevate your digital marketing efforts and connect with your audience on a deeper level. 🌟 #CreatorPartnerships #DigitalMarketing #InfluencerMarketing #ContentCreation #BrandEngagement #MarketingStrategy #Authenticity #AudienceReach #ROI

Influencer Marketing is set to evolve in 2025, and at luma, we’re ready to lead the way. A 360-degree creator strategy will become essential, integrating User-Generated Content (UGC) across multiple platforms including traditional media channels (i.e. Out-Of-Home). Every touchpoint should engage the audience, helping them feel connected. Brands will also need to leverage employee-generated content to foster authentic engagement and trust from within. Finally, a social-first mindset will be critical, emphasizing raw, organic content that speaks to your audience in their language and on their platforms. And all of these trends point back to one thing: building communities. If a community doesn’t already exist around your brand, build it yourself. At luma, we partner with brands to build powerful communities and create extraordinary content that drives impact ⚡️ 🎵 Bliss, Adam Griffith #luma #lumamiddleeast #InfluencerMarketing #2025Trends #CommunityBuilding #Creators

INFLUENCER MARKETING IS PIVOTING! Here's what's working in the creator economy! Creators, agencies, and brands are witnessing remarkable results by embracing "personal branding." This shift is not just about creating content but about rebuilding consumer trust. Here’s how brands and top creator agencies are adapting: 1. THE BRAND IS THE INFLUENCER: Brands are actively engaging with their audience, becoming content creators themselves, and fostering trust and relatability. It's about being part of the creator economy rather than merely targeting it. 2. TRUST YOUR GEN-Z CONTENT CREATOR: Gen-Z creators understand popular culture and social media dynamics like no other. Trust their unconventional approach and let them work their magic to yield successful results. 3. LIMIT SCRIPTED CAMPAIGNS: Influencers are emphasizing authenticity and spontaneity over rigid scripted campaigns. Creativity thrives when creators have the freedom to be genuine and relevant, enhancing community engagement. 4. "COLLABORATE" WITH CREATOR AGENCIES: Instead of "hiring", "collaborate" with creator agencies to leverage their expertise and resources. Creator agencies bring agility and trend-sensitivity, producing a high volume of impactful content across diverse industries efficiently. #PersonalBranding #CreatorEconomy #ContentCreation #influencermarketing

The best travel content online pulls you in so you see yourself in a destination. In my latest Envisionit blog, I'm breaking down the differences between user-generated content and influencer marketing and when to use them. Let me know what you think! #UGC #influencermarketing #destinationmarketing

The rise of influencer investment underscores the evolving creator culture. - Influencers are emphasizing the right to reinvention and shifting lifestyle content. - A focus on disruptive values is shaping brand-creator collaborations. - Creators are adapting to reflect real, achievable lifestyles and challenging the status quo. - Brands need to keep pace with these trends to maintain relevance and authenticity. - The Next Gen Influence report offers valuable insights for navigating this dynamic landscape and engaging with influential creators. In conclusion, understanding these trends is essential for brands aiming to thrive in the fast-moving creator economy. #influencermarketing #digitaltrends #brandcollaboration #creatorculture

Why User-Generated Content (UGC) is Revolutionising Influencer Marketing ? User-Generated Content (UGC) is catalyzing a paradigm shift in the landscape of influencer marketing, redefining the relationship between brands and their audiences. • Authenticity Reigns Supreme: UGC stands as a beacon of trust in a sea of advertisements. With 92% of consumers placing their faith in user-created content over traditional marketing efforts (Source: Nielsen), authenticity emerges as the cornerstone of effective engagement. • Cultivating Community Bonds: UGC isn't merely about showcasing products; it's about fostering connections. By empowering customers to share their stories, brands cultivate vibrant communities where advocacy thrives, bolstering brand loyalty and resonance. • Amplifying Influencer Impact: The fusion of UGC with influencer campaigns yields exponential results. Empowered influencers catalyze the creation of personalized content, extending the campaign's lifespan and broadening its impact across diverse audiences. • Maximizing ROI: UGC presents a cost-effective avenue for driving marketing success. By tapping into content generated organically by consumers, brands optimize resources while magnifying their outreach, ensuring every marketing dollar stretches further. In essence, UGC isn't just a trend—it's a transformative force reshaping the influencer marketing landscape. Ready to harness the potential of UGC for your brand's prosperity? Reach out to us at info@dpr-mgmt.com and unlock the keys to transforming customers into invaluable advocates. #marketingdigital #marketingstrategy #business #dpr #success