Influential’s Post

E.L.F. BEAUTY, a US-born beauty disruptor, set out to replicate its success internationally, targeting the UK’s Gen Z – 60% of whom were unfamiliar with the brand. Partnering with Wavemaker and Channel 4, e.l.f. launched an authentic, community-focused campaign by creating premium content that blended TV and social media. Discover how this campaign successfully boosted their brand awareness, spontaneous brand recognition whilst resonating with 95% of their target demographic: https://lnkd.in/eBUva6eb

Sidelining diverse communities in your media strategy is a surefire way to miss out on engaging Gen Z and beyond. Connect more where they are, less where you want to be. #MulticulturalMarketing #InclusiveAdvertising #MarketingCampaigns

If you’re targeting Hispanic Gen Z audiences, we’ve got exactly what you need! Our team is equipped with cutting-edge insights and tailored strategies that resonate deeply with this vibrant demographic. Reach out to explore how we can elevate your projects with impactful engagement and authentic connections. Let’s make your next campaign a resounding success! #marketing #GenZ #brandstrategy #engagement #success

If you’re targeting Hispanic Gen Z audiences, we’ve got exactly what you need! Our team is equipped with cutting-edge insights and tailored strategies that resonate deeply with this vibrant demographic. Reach out to explore how we can elevate your projects with impactful engagement and authentic connections. Let’s make your next campaign a resounding success! #marketing #GenZ #brandstrategy #engagement #success

Advertisers, it's time for a big change. Conventional targeting practices are things of the past, as they rely on stereotypes that can misrepresent large segments of the audience. Now, it’s our responsibility to take action & start paving the way for a more inclusive landscape by building ad strategies that focus on: 🔭 Embracing different perspectives for more impactful campaigns. 🗣️ Making your audience feel represented in your stories. 🫂 Placing inclusivity at the core, nurturing a sense of belonging. 🌍 Celebrating diversity to connect with people from all backgrounds & identities. 💪 Empowering everyone to define how they want to be seen. Let’s take a step forward for change that lasts beyond this month. #HappyPride #AdsBeyondLabels

Leveraging the right social media platform is key to amplifying your message. Our latest piece unveils how to strategically align your brand with the optimal social network, enhancing relevance and amplifying impact among your target demographic. The significance of high-quality visuals in advertising cannot be overstated. We delve into crafting imagery and videos that not only capture attention but also encourage engagement, setting the stage for a deeper brand connection. Understanding these elements can transform your advertising efforts from simply being seen to creating a lasting impression. Discover the synergy of platform alignment and visual excellence with our essential guide to social media advertising. Elevate your brand's narrative with strategies that blend insight with impact. #TargetedOutreach #AdCreatives #MarketingInnovation #VisualCommunication #SocialNetworking #AdContentStrategy #MediaPlanning #DigitalBranding #LeadGenerationStrategies #MarketingStrategy #BrandDevelopment #VisualContent #SocialMediaInsights #BusinessGrowth

Balancing Traditional Media with Digital PR: A Strategic Approach . In today's rapidly evolving media landscape, it's essential to blend traditional media outreach with digital PR for maximum impact. By leveraging the strengths of both strategies, brands can reach wider audiences, enhance credibility, and foster deeper connections. . Key Insights: 1. Credibility: Traditional media offers trusted platforms, while digital PR provides real-time engagement. 2. Broader Reach: Combining both can amplify your message across diverse demographics. 3. Cost-Effectiveness: Integrating strategies can optimize budgets and resources. 4. Audience Engagement: Use digital platforms to foster two-way conversations that traditional media lacks. . Are you ready to balance your PR strategies? Share your thoughts below! . . . . . . . . . . #PRStrategy #DigitalPR #TraditionalMedia #MediaRelations #Branding #PublicRelations #Marketing #ContentStrategy #StrategicCommunication

Outdoor advertising remains a cornerstone for both established and emerging brands aiming to captivate the market audience. Remember, it's all about selling the sizzle, not just the steak. #Billboardonwheel #brands #retailbrands #FMCG Here's why outdoor advertising is crucial: Target Audience: Pinpoint the ideal customer demographic for your products/services. Brand Visibility: Enhance awareness and visibility among your target audience, attracting new audiences to your brand.

𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗯𝗮𝗰𝗸 𝗮𝘁 𝟮𝟬𝟮𝟰: 𝗪𝗵𝗮𝘁 𝘄𝗼𝗿𝗸𝗲𝗱 𝗮𝗻𝗱 𝗪𝗵𝗮𝘁 𝗱𝗶𝗱𝗻’𝘁? As 2024 comes to a close, I’ve been reflecting on what really made an impact this year. From the rise of short-form content to the power of micro-influencers, some trends truly stood out—while others… not so much. Here’s a quick rundown of what worked and what didn’t this year in marketing and comms. These trends shaped how we connected with audiences. What trends did YOU notice in 2024? And what’s something you think we should leave behind as we step into 2025? #Marketing2024 #Trends #Marketingcomms

2024 has seen a flurry of marketing interest in understanding young audiences, driven by projections of the wealth that Generation Alpha are expected to yield and the opportunity for advertisers to future-proof their brand. But obsession with this end of the market risks marketers missing the wood for the trees. Following TKF's recent reports looking at the attitudes and behaviours of the Over 50s and Midlife Women, Senior Strategist Lydia Martin examines the shift in generational marketing, urging brands to move from age-based targeting to intergenerational strategies. Find out more via MediaCat Magazine in the comments below ⬇️ #GenerationalMarketing #Brandstrategy #StaySmart