Discover what healthcare professionals (HCPs) truly value in their engagement experiences. Our latest podcast delves into the 2024 HCP Digital Affinity Report, exploring how pharma companies can unlock the power of Digital Affinity to tailor #omnichannel strategies effectively. Listen to the complete podcast here: https://lnkd.in/d4qn9hGn Key highlights include: 1️⃣ Personalized Engagement: How understanding #HCP preferences can enhance interactions across digital and traditional channels. 2️⃣ Data-Driven Insights: The role of real-world data in predicting #engagement behaviors and refining marketing strategies. 3️⃣ Regional Nuances: Leveraging tools like Indegene's Invisage TM to uncover regional and specialty-specific trends in digital adoption. 4️⃣ Improved Outcomes: How aligning HCP outreach with #digitalaffinity improves ROI and drives better patient care outcomes. Gaurav Kapoor Gurpinder Singh Nikin Kovilakath Jay Schwartz Anant Puranik #FutureReadyHealthcare
Exploring New Horizons: Former Zonal BU Head-South India @Sanrai Med India | Previous Roles @Diversey, Schulke, Karl Storz, and J&J | Proficient in Business Development, Team Management, Go-to-Market Strategy, Marketing.
3dhttps://www.linkedin.com/pulse/digital-affinity-healthcare-key-metric-omnichannel-marketing-kundra-9teac