IE Behavioral Economics Club’s Post

Stories and analogies are great ways to capture a client’s attention and get them to see things from a different perspective. When used correctly they’re highly useful tools to help persuade clients to act in the way you want them to.

What is Behavioural Design in two sentences? Let’s break it down. 👉 Ready to learn more or have a question? Drop a comment below 👇

When we did our first million dollar launch of the year, we got this feedback over and over again from our new clients “We’re buying from you because you’re speaking the TRUTH.” They weren’t buying because our program promised quick overnight results. They were buying for our wisdom, expertise, and HONESTY. When other business gurus were preaching how easy it can be, how you can make a million dollars with little effort or working hours … …we were being real about what it’s going to take to succeed in this market. In a time where consumers are completely defaulting to skepticism and trust is at an ALL TIME LOW across industries… …the more that you speak the truth, the more your market is going to take you seriously and the more that you're going to stand out because no one else.

Are you & your team at a juncture where you have to try something new? budget/team got slashed but still need to hit the same profit goals💰? And/or are you trying to figure out if it's time to take your side hustle or idea and test it quickly and affordably? Join Jeanne Liedtka and me on Mar 28 in an interactive conversation on #experimentation (interactive meaning lots of Q&A, University of Virginia Darden School of Business style, but no cold calling!) Hear more about why #experimentation is a great de-risking process and steps on how to do it. Register here: https://lnkd.in/eBrpt3Br

Did you know we use framing that doesn’t involve wood? Problem Framing: The First Step to Creativity Explore how restating a problem differently can lead to groundbreaking solutions. Dive into our blog for this and other game-changing strategies! https://lnkd.in/e5AgRvp2

Mastering Wealth: Focus on Habits, Not Just Math 20% Math 80% Habits When it comes to building wealth, it's not just about crunching numbers. The real game-changer is your habits. Prioritize the 80%, and the rest will fall into place. Cheatsheet: - Focus on Habits: Consistent, positive financial habits are key to long-term wealth. - Less About Math: While financial calculations are important, they only represent a small part of the equation. - Prioritize Wisely: Spend more time cultivating good habits rather than obsessing over every calculation. - Consistency is Key: Regular, disciplined actions lead to sustainable financial growth. - Holistic Approach: Consider all aspects of your financial behavior, not just the numbers.

Request for insight/quotes for Hunter's and my next Print Magazine article on strategies and recommendations for wrapping up the end of the year. Our question to you is: What do you do to wrap up the end of the year with your firm, team, and clients? Specifically, if you have any thoughts on: • State of the Company/Union presentation to the team: Examples of the type of content you include and presentation strategies (when, where, how) • Relationship-building strategies with existing clients: How to close out the year with them and plan for next year • Financial and operational review: What type of goals financially or operationally do you set? What are you reviewing and improving going into the next year? Please keep your answers short and to the point so they are quotable. To share your strategies, reply here or contact us directly. Thanks so much! 😊

"The market share of our product is going down." "Why?" "Because people are not buying it." "Why?" "They don't seem to like the product." "Why?" "It's not solving the problem the way we intended." "Why?" "I don't know, let's find out." You need to get to the most fundamental depth of an issue - maybe till the point where you're only left with the laws of science and nature. This is called First Principles thinking. The opposite of this is a child who asks her parent "Why do I need to brush my teeth at night?" and the parent snaps back, "Because I said so." One of the fastest highways to make progress, especially in the professional world, is to question the mandates. You need to see everything just as a recommendation or a rule that can be broken. Products, processes, systems will never improve if we don't add, edit, and omit things. And in this process, "This is how things happen here," or "We won't get permission for this" cannot be valid answers. Why? Who decides that? What can be done to change this pattern? To solve any issue, get to the heart of it - be willing to go on ground, ask questions, learn from them, and then apply and discard accordingly.

The question "How might?" is often used when exploring possibilities, hypothetical scenarios, or potential outcomes. It invites open-ended thinking and speculation, allowing us to consider a range of possibilities or predict future developments. This article will explore how to approach questions that begin with "How might?" and how to explore various possibilities effectively. 1.