Vice President of Digital Growth & GM of Programmatic at Lamar Advertising Company, Host of Digital and Dirt Podcast, Public Speaker
🌟 The Power of Simplicity in Creativity 🌟 Sometimes, the simplest ideas create the most profound impact. DOS EQUIS wanted their Michelada can to embody the bold, tangy essence of Tajín seasoning, and they found the perfect solution: #OOH + Spangles! This creative approach brought just the right shimmer to the design, adding texture and intrigue without over-complicating the message. It’s a beautiful reminder that great creativity doesn’t have to be complex—it just needs to be brilliantly executed. 🎥 Check out this creative gem in action: https://lnkd.in/dwM4iaGW What’s a recent example of simple creativity that caught your eye? Let’s celebrate those small but mighty ideas! 💡👇 #CreativeDesign #OutOfHome #AdvertisingInnovation #DosEquis #CreativeSimplicity Lamar Advertising Company
