Hudson Bond Real Estate’s Post

Rejecting the Right Offer. There is no worse feeling than knowing you have undersold a property. Sellers realise this after rejecting an offer, only to later accept a lower price. This can happen for various reasons, yet most commonly occurs because the best offer came early in the campaign. Sellers often assume that because marketing has just begun, offers are likely to increase. This is often not the case. Continue Reading: https://lnkd.in/exAKmkcF

Rejecting the Right Offer. There is no worse feeling than knowing you have undersold a property. Sellers realise this after rejecting an offer, only to later accept a lower price. This can happen for various reasons, yet most commonly occurs because the best offer came early in the campaign. Sellers often assume that because marketing has just begun, offers are likely to increase. This is often not the case. Continue Reading: https://lnkd.in/ekiE_rwr

It takes same quality of effort to market perfumes and real estate, but it takes a different level of effort to sell them. Marketing: You put out your ad, content, organic or paid> *potential buyer reaches out. PERFUME: Buyer: I want perfumes Seller: I have this and that. Which do you want? Buyer: This. How much? Seller: $$$. ~SOLD~✅ Realtors are trying to sell real estate like perfumes, but it’s an entirely different sales game you’re playing. REALTOR: Buyer: I want a house. Seller, pause. Ask these questions before pushing your needle to sell: Just curious, why do you need a house? What kind of house do you like? What makes a great house for you? Have you made an effort to get a house before now? What was it like? If you found a house that covers everything you just said you want, would you take it? How much are you looking out to spend? When selling, especially high ticket offers, literally everything you do, from content marketing to sales negotiation processes have to show your audience and prospects that you care about them, their problems and you’re committed to genuinely providing Solutions that work- not just their money.

Ever sat across from an expired listing and been asked, "Why you, when the last agent couldn't sell my home at the price and time I wanted?" 😩 When faced with this question, remember that sellers want the BEST possible price. So, how do we get them the most money? 👉 By getting the most buyers through the door. How do we get the most buyers? 👉 By generating the greatest amount of exposure for the home. How do we get the most exposure? 👉 Through effective marketing tools. The more tools we have, the more eyes we get on the property. More exposure = more buyers through the door. More buyers = more offers. More offers = a higher selling price. The reason why many agents struggle to sell listings (even if they're priced right), especially in a buyer's market, is often due to a lack of marketing tools to effectively promote their listings. Anyway, How many marketing tools do YOU have in your arsenal? 🤔 #RealEstateMarketing #GetMoreListings #SellHomesFaster

Welcome To Compass Private Exclusive!! Just like in Hollywood how a movie trailer drives excitement for the premier, a Private Exclusive drives excitement for upcoming homes for sale. 1. What is a Private Exclusive? -A Private Exclusive is an off-market listing, or what’s also called a “pocket listing”. 2. Why are Private Exclusives Good For Buyers? - Private Exclusives give buyers access to exclusive inventory that only Compass agents can show! 3. What’s the Purpose of a Private Exclusive? -We can pre-market a property to other Compass agents without accruing Days on Market or exposing any public price drops. -We can build interest over a period of time before your home comes to market, which will extend your marketing runway. -Allowing us to receive impactful feedback from top agents in the market on price and property features to best prepare and position the property before hitting the market. 4. Why Would A Seller Want To List As A Private Exclusive? -Listing your home first as a Private Exclusive allows you to expand your marketing runway. -Instead of limiting the marketing to just a small period of time, we’re able to start actively generating interest from the minute you sign the listing documents. -No seller wants days on the market or price history to be visible on your listing. By first listing as a Private Exclusive, you’re ensuring that your home is best prepared for the current market. -If a seller isn’t ready to list, or needs to do some work to prepare the home for the market, a Private Exclusive can help signal to the market that something is coming, driving excitement and engagement to your property. You don’t get a second chance at a first impression on the MLS or aggregators. Compass is the largest Brokerage in the US and with many of the top agents, making this exclusive opportunity a win-win for our clients! Feel free to reach out to me directly for more information.

A lot of sellers here are not happy. I know this because I've sat with quite a few of them over the past month. Recently, I was up in Todos Santos speaking to owners. Over the past 3+ years, it's been an easy market to sell in. I use the saying "Quasimoto could have sold that". Now sellers are pissed, because the agents that did no work, no marketing are now not getting the results that were almost guaranteed in a hot market. A few of these owners have reached BACK out to me after I sat down with them, given them advice and decided I didn't want to take on a listing. This was part of a series of questions I got from an owner: Curious about your thoughts on this: We’re thinking of having this be a pocket listing with a starting price of $2.X Million and a set commission of X%, (with 100% payable to the selling agent). Would this be something of interest to an agent, or not? And why? My response: Why would an agent spend any money on marketing (video, ads, photos) or time when someone can just walk in with a buyer and they get nothing. In short, if you do a pocket listing...If you thought you had bad marketing before, you'll have worse marketing now. Now it becomes a risk to spend money on marketing as an agent because there is a chance you get nothing in return, or worse, even a loss. I am turning down just as many listings as I am offered - most of these are going to other agents AND I'm still turning them down. Most sellers need a reality check. If they want to overprice a listing, they can do it with someone else.

Weichert® has the expert tips and insights to help you maximize your marketing efforts for a successful spring selling season. Start reading: https://ow.ly/fL8G50QQjGg #SpringSellingSeason #RealEstateTips #WeichertFranchising

In a shifting market, sellers should be proactive and strategic in their approach. Here are some steps sellers can take in a balanced market: 1. Price Ahead of the Market: Sellers should consider pricing their homes slightly below the current market value to attract more buyers and create a sense of urgency. 2. Stand Out from the Competition: Sellers should focus on improving the curb appeal and staging their homes to make them more attractive to potential buyers. 3. Be Realistic: Sellers should set realistic expectations and be open to negotiating on price and terms. It's important to understand that buyers in a balanced market have more options and may be more selective. 4. Work with a Knowledgeable Agent: Sellers should partner with a real estate agent who has experience in navigating shifting markets. An agent can provide valuable insights and guidance on pricing, marketing, and negotiating. 5. Market Effectively: Sellers should ensure their homes are marketed effectively, including professional photography, online listings, and targeted advertising. It's important to reach a wide audience of potential buyers. 6. Be Flexible: Sellers should be flexible with showings and open houses to accommodate potential buyers' schedules. Being responsive and accommodating can help attract serious buyers. 7. Consider Timing: Sellers should be aware of market trends and consider the timing of their listing. Working with an agent who understands the local market can help sellers make informed decisions. Remember, every market is unique, and it's important to consult with a real estate professional who can provide personalized advice based on the specific conditions in Chicagoland.

Selling a house in less-than-perfect condition might seem like an uphill battle. But guess what? It doesn't have to be! With the right strategy and a splash of creativity, attracting buyers for your diamond in the rough is entirely possible. Dive into our guide and discover how to turn what you see as blemishes into unique selling points that captivate and convince. #house #marketing

Selling a house in less-than-perfect condition might seem like an uphill battle. But guess what? It doesn't have to be! With the right strategy and a splash of creativity, attracting buyers for your diamond in the rough is entirely possible. Dive into our guide and discover how to turn what you see as blemishes into unique selling points that captivate and convince. #house #marketing