Why should you want the make entertainment the destination?
When you decide to make entertainment the destination and enhance your venue with live entertainment, it can have a profound effect on your business and allow you to see a fantastic return on your investment.
Live entertainment automatically creates an energy in a venue that can't be replicated by recorded tracks or other forms of entertainment. It energises the space and engages the audience, making your establishment more appealing and memorable.
If your entertainment is marketed correctly, it can lead to an increase in footfall. People are often drawn to venues that offer live entertainment, whether it's a band, comedian, or other performers. And this can also lead to longer stays and an increase in spend per head.
So yes, while there are costs associated with booking live entertainment, venues can generate revenue through ticket sales, cover charges, merchandise sales, and increased food and beverage sales. Successful events can be financially lucrative and help sustain your operations.
Overall, live entertainment adds value to venues by creating memorable experiences and these experiences create memories which are what will bring people back time and time again, increasing customer satisfaction, driving revenue, and differentiating your venue from your competitors.
That's why we are so passionate about #makingentertainmentthedestination.
Apple Podcast: https://podcasts.apple.com/us/podcast/suite-success-masters-of-hospitality/id1771523488 Spotify: https://open.spotify.com/show/6pNfVOwiUg6jfFqErCOrko