While 30-40% of e-commerce orders get returned because customers can’t touch and feel the product, FABINDIA LIMITED made a bold move. 🛍️ Instead of chasing online trends, they doubled down on experience-first physical stores—320+ across India and 10+ globally. 👉Swipe through the original post for a closer look at how Fabindia is still weaving success, six decades later. Rajeshwari Srinivasan | Sumit Handa | Anila Balaraman | Arun Naikar | Simran Khanna | Sujith KV | Damini Kharyal, would love to know how this strategy panned out for you. P.S.: Untold Mantras is my initiative where we try to decode marketing and startup stories like these. Follow along for more insights.
Over six decades later, is FABINDIA LIMITED still weaving success in a rapidly changing world?🧵 Swipe to uncover the blueprint behind its legacy➡️ Tagging Key Leaders: 🔗 Rajeshwari Srinivasan, Sumit Handa, Anila Balaraman, Arun Naikar, Simran Khanna, Sujith KV, and Damini Kharyal Any Additions? Keep it coming in comments 👇 #MarketingInsights #RetailInnovation #PurposeDrivenGrowth #BrandStory
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2w📌 What do you think about this strategy by FABINDIA LIMITED ?