Hendrik Jordaan’s Post

The changing landscape in golf membership offerings and virtual HCP models does not need to be of major concern to clubs, referring to Alistair D.'s recent article in The Golf Business.... "Among Farren’s worries are that golfers who have club memberships will sign up to Independent Golfer card and leave their clubs, and that there was a lack of figures presented to show how many members of clubs in England, Wales, Scotland and other countries have now done this." Resilience is key and the time is now to focus and prepare your club operations for the diverse, ever demanding, and more complex golf business models which enter the market, in even faster time periods these days. Nexxchange, with it's Cloud-based technology and highly parametrisable solution, allows operators to easily add membership products and offerings which are flexible, time based, with demand driven pricing, allowing you to continue to grow your markets, attract and motivate golfers to play more regularly. Contact us Nexxchange to learn more or visit us @The British Golf Show https://lnkd.in/dQB5bF89

The traditional appeal of 18-hole golf is waning as modern lifestyles evolve. Today’s golfers, particularly younger generations, seek flexibility and shorter, more dynamic formats. Despite this trend, many clubs have been slow to adapt, maintaining outdated membership procedures and policies that may deter potential new members. Our data shows that failing to modernise can have severe consequences for clubs. Adapting to new member expectations requires clubs to rethink their approach—offering flexible membership options, embracing new formats like adventure golf or driving ranges, and updating facilities to cater to diverse recreational interests. At Custodian Golf, we specialise in guiding clubs through these transformations with data-driven insights. We help clubs reimagine their offerings and attract a broader, more diverse membership base. 📥 Download our white paper to find out how we can support your club in adapting to these cultural shifts. https://lnkd.in/gaN3-Xaq #GolfCulture #ModernGolf #MembershipGrowth #GolfInnovation #GolfClubFuture #adventuregolf Golf Club Managers Association Club Management Association of Europe (CMAE) The PGA The R&A UK Golf Federation

🏌️♂️ The End of Majors Season. What's Next?? 🏌️♀️ As the dust settles from an exhilarating British Open, congratulations to Xander Schauffele for his outstanding victory! 🌟 Well deserved winner as he capitalised on all the birdie opportunities his opponents couldn't in the final round. The end of Majors season always leaves us reflecting on the incredible talent and thrilling moments we've witnessed. But it also leaves a huge gap till the first Major of the year swings around again and that's not till next April at The Masters in Augusta. For many golf nuts, that's possibly too big a gap and a strong reason on adding The Australian Open as a 5th Major to the calendar. 🌏 Why the Australian Open? 1. Global Reach: Golf is a global sport, and the inclusion of The Australian Open would further emphasise its international appeal. Australia has a rich golfing history and offers a unique landscape and climate, providing a diverse challenge for players.    2. Talent Showcase: Australia has produced some of the finest golfers in the world. A 5th Major Down Under would give these local talents a prestigious platform on home turf and attract top players from around the globe like it once did. 3. Season Extension: Adding a Major later in the year would maintain the momentum and excitement of the golf season, engaging fans and players alike for a longer period. 4. Economic Boost: Hosting a Major would bring significant economic benefits to the region, boosting tourism, creating jobs, and fostering local businesses. 5. Innovation and Growth: Golf is ever-evolving, and introducing a new Major could bring fresh dynamics to the sport, encouraging innovation and growth within the golfing community. Let's start the conversation and envision a future where the golf majors season is longer, the competition fiercer, and the global community more connected. What are your thoughts on The Australian Open as the 5th Major? 🌟⛳️ #Golf #Majors #BritishOpen #AustralianOpen #GolfingWorld #InnovationInGolf #GlobalGolf #XanderSchauffele #ExecutiveGolfersNetwork

Why do we call ourselves Custodian Golf? 🏌️♂️ At Custodian Golf, we chose this name because we truly see ourselves as custodians of the sport and the venues we work with. Our mission is to ensure the long-term sustainability of golf in Great Britain. ⛳ Being a custodian means more than just providing solutions—it’s about guiding clubs to make informed, evidence-based decisions that benefit their future. Our focus isn’t just on short-term gains, but on creating lasting impact that will safeguard the sport and its venues for years to come. Through strategic planning, data insights, and commercial advice, we help golf clubs navigate today’s challenges while ensuring they thrive for generations to come. Let’s protect the future of your club, together. #CustodianGolf #GolfCourseManagement #SustainableGolf #GolfInBritain #LongTermSuccess #GolfClubDevelopment #GolfSustainability Golf Club Managers Association Club Management Association of Europe (CMAE) The PGA The R&A UK Golf Federation

Has LIV Golf finally made a hole-in-one?? LIV Golf held their second event in Australia last week, and it was a Rip(per)-Roaring success! The event had over 94,000 fans come through the gates across the 3 days, considerably more than they have at other events around the world. It was great to see the team format gain some traction in the form of a play-off. With the all-Australian team, Ripper GC facing off against the all-South African team, Stinger GC. Now why was the LIV Adelaide event such a success? Especially compared to their other, more tame events? 1. They've cornered the market - Golf fans in Australia have long been starved of access to the best talent in the world. The PGA Tour doesn't have an event in Australia, meaning that LIV entered into an untapped market in 2023. Both the 2023 and 2024 editions of LIV Adelaide were huge successes and captured global attention as a result. 2. Embracing a new generation - The fans who attended LIV Adelaide were noticeably younger than your stereotypical golf fans. The vast majority of the attendance was made up of Gen Z, who seemed especially keen to create an atmosphere and party. The next challenge for LIV Golf is to maintain and build on this momentum. They must use the enthusiasm generated in Australia to propel it's upcoming events elsewhere. It'll be interesting to see how they intend to continue to generate hype for their events that are in more saturated Golf markets like Europe and the US.

The three London golf courses owned by The Bridgedown Group, The Shire London, Inspiration Club and The West London Golf Centre, have joined forces to introduce of a points-based pass that will give golfers access to all three venues. The motivation behind this new style of membership is to adapt to the changing habits of golfers since the pandemic. “Golf membership is changing, and so are the needs of golfers, so rather than sit still, we decided to adapt by offering a new flexible membership,” explains Tony Menai-Davis. “There is a section of the golfing community that doesn’t want to pay large joining fees or heavy subscriptions and be tied down to a traditional membership.  The beauty of our flexible format is that golfers can now choose from three superb golf courses that are different, yet equally exciting.  A flexible membership doesn’t tie them down and won’t make them feel guilty for not getting value out of a normal membership structure.” The Bridgedown Collection flexible membership is points-based, with each tee time booking assigned a value according to the day of the week, time of day, and choice of course.

How we play Golf is changing. Alasdair Rae comments "gone are the days when one could easily spend six or seven hours on the course. Today’s busy schedules mean fewer people can commit to a full day of golf." 🏌️♂️ This shift is impacting clubs across Great Britain, particularly in the post-pandemic landscape. With varying membership costs and accessibility, attracting younger and more diverse members is becoming increasingly crucial. ⛳ At Custodian Golf, we’re diving deep into the data to understand these trends and help clubs adapt. Our latest research uncovers some surprising insights about the current state of golf memberships and the steps clubs need to take to secure their future. Curious about the full picture? Download our whitepaper to explore these findings and more. The time to act is now. https://lnkd.in/gaN3-Xaq #Golf #GolfClubs #CustodianGolf #MembershipTrends #GolfForEveryone Golf Club Managers Association Club Management Association of Europe (CMAE) The PGA The R&A UK Golf Federation

Public golf tee times are under siege by brokers in Los Angeles. Brokers are buying up all the tee times for LA public golf courses and selling them for a profit. I wonder how many other cities are having this same problem? #TAGConsultingGroup #TAGGolf

Thinking about going to Myrtle Beach for a golf trip? Why not consider participating in the largest amateur event in the world? I recently returned home after participating in the 41st Myrtle Beach World Amateur. What an experience! In our latest - Bruno's Blog, I discuss the memorable time in the Grand Strand and some tips if you're planning on taking part in the World Am event: https://lnkd.in/e2bpu4V8

Curious about the current state of the golf industry? Custodian Golf has uncovered the key challenges and opportunities shaping the sport today. They explore emerging trends and offer solutions to safeguard and strengthen the future of golf for years to come. If you’re interested in the evolving landscape of the golf industry, be sure to check out Custodian Golf’s latest insights.