The Venture Collective (TVC)’s Post

Could your pet's poop be the key to their health? How are companies like Ollie changing the game in pet food competition?" The pet food market is no longer playing fetch, but has turned into a fierce hunting ground with an estimated market share of $103.3 billion in 2023 and only roaring towards further growth. Among this pack of competitors, stands Ollie - a service providing "human grade" pet food subscriptions. Not content with simply serving up gourmet eats for Fido, Ollie has taken an incredible step forward by acquiring DIG Labs- a startup known for its groundbreaking doggy doo-doo diagnostic tech. DIG Labs has developed an intriguing method for screening canine health - stool image scanning technology! Away with invasive tests or expensive lab procedures. Clued directly from nature, these innovative minds are capitalizing on what our furry friends leave behind post-meal as crucial indicators of internal health. So if you find yourself assessing your pup’s poo curiously, know this – you're anticipating the next big thing in doggy healthcare management– poo sleuthing offered by none other than Ollie! The union between these two innovative brands aims to provide all-around care for dogs via diet and tech-backed wellbeing maintenance. Yet another reason why we should love them more? Pet owners everywhere might soon enjoy more peace of mind about their furry friends' health thanks to advances like these. Is this fascinating merger set to cause ripples in the ever-growing pool of competitors seeking dominance over our pets' nutrition and care? Join us at https://lnkd.in/ddQqUgyN to stay ahead! #Ollie #DigLabs #PetFoodMarket #HumanGradePetFood #DogHealth #InnovationInPetCare #BillionDollarIndustry #Dogs #PetNutrition #CanineTech

Could your pet's poop be the key to their health? How are companies like Ollie changing the game in pet food competition?" The pet food market is no longer playing fetch, but has turned into a fierce hunting ground with an estimated market share of $103.3 billion in 2023 and only roaring towards further growth. Among this pack of competitors, stands Ollie - a service providing "human grade" pet food subscriptions. Not content with simply serving up gourmet eats for Fido, Ollie has taken an incredible step forward by acquiring DIG Labs- a startup known for its groundbreaking doggy doo-doo diagnostic tech. DIG Labs has developed an intriguing method for screening canine health - stool image scanning technology! Away with invasive tests or expensive lab procedures. Clued directly from nature, these innovative minds are capitalizing on what our furry friends leave behind post-meal as crucial indicators of internal health. So if you find yourself assessing your pup’s poo curiously, know this – you're anticipating the next big thing in doggy healthcare management– poo sleuthing offered by none other than Ollie! The union between these two innovative brands aims to provide all-around care for dogs via diet and tech-backed wellbeing maintenance. Yet another reason why we should love them more? Pet owners everywhere might soon enjoy more peace of mind about their furry friends' health thanks to advances like these. Is this fascinating merger set to cause ripples in the ever-growing pool of competitors seeking dominance over our pets' nutrition and care? Join us at https://lnkd.in/dzd2X4RX to stay ahead! #Ollie #DigLabs #PetFoodMarket #HumanGradePetFood #DogHealth #InnovationInPetCare #BillionDollarIndustry #Dogs #PetNutrition #CanineTech

The Story Behind Pedigree: A Legacy of Canine Nutrition Did you know that Pedigree, one of the most recognized dog food brands worldwide, started its journey nearly a century ago? Pedigree’s origins trace back to the 1930s, when Mars, Inc. ventured into the pet food industry with the acquisition of a small dog food brand called Chappie in the UK. This move laid the foundation for what would later become a global leader in pet nutrition. By the late 1970s, Mars consolidated several of its dog food products under a new, unified brand: Pedigree, The name symbolized quality nutrition for all dogs, from mixed breeds to show dogs. Over the decades, Pedigree has been at the forefront of creating scientifically-backed food tailored to dogs' life stages and health needs. Today, Pedigree’s parent company, Mars Petcare,is one of the largest pet food companies in the world, supporting responsible pet ownership and adoption through various initiatives. From small beginnings to a global pet care powerhouse, Pedigree’s commitment to dog health has remained constant. At the moment Pedigree has 34% market share in Indian Pet Dog food Industry Mars Mars Petcare Pedigree India Srinivasa Rao PVV Tanvi Sharma Gaele WUILMET Poul Weihrauch Bella Byrd #Pedigree #DogNutrition #PetCareHistory #MarsInc #DogLovers #PetFoodIndustry #PetHealth

Could your pet's poop be the key to their health? How are companies like Ollie changing the game in pet food competition?" The pet food market is no longer playing fetch, but has turned into a fierce hunting ground with an estimated market share of $103.3 billion in 2023 and only roaring towards further growth. Among this pack of competitors, stands Ollie - a service providing "human grade" pet food subscriptions. Not content with simply serving up gourmet eats for Fido, Ollie has taken an incredible step forward by acquiring DIG Labs- a startup known for its groundbreaking doggy doo-doo diagnostic tech. DIG Labs has developed an intriguing method for screening canine health - stool image scanning technology! Away with invasive tests or expensive lab procedures. Clued directly from nature, these innovative minds are capitalizing on what our furry friends leave behind post-meal as crucial indicators of internal health. So if you find yourself assessing your pup’s poo curiously, know this – you're anticipating the next big thing in doggy healthcare management– poo sleuthing offered by none other than Ollie! The union between these two innovative brands aims to provide all-around care for dogs via diet and tech-backed wellbeing maintenance. Yet another reason why we should love them more? Pet owners everywhere might soon enjoy more peace of mind about their furry friends' health thanks to advances like these. Is this fascinating merger set to cause ripples in the ever-growing pool of competitors seeking dominance over our pets' nutrition and care? Join us at https://lnkd.in/dzd2X4RX to stay ahead! #Ollie #DigLabs #PetFoodMarket #HumanGradePetFood #DogHealth #InnovationInPetCare #BillionDollarIndustry #Dogs #PetNutrition #CanineTech

Could your pet's poop be the key to their health? How are companies like Ollie changing the game in pet food competition?" The pet food market is no longer playing fetch, but has turned into a fierce hunting ground with an estimated market share of $103.3 billion in 2023 and only roaring towards further growth. Among this pack of competitors, stands Ollie - a service providing "human grade" pet food subscriptions. Not content with simply serving up gourmet eats for Fido, Ollie has taken an incredible step forward by acquiring DIG Labs- a startup known for its groundbreaking doggy doo-doo diagnostic tech. DIG Labs has developed an intriguing method for screening canine health - stool image scanning technology! Away with invasive tests or expensive lab procedures. Clued directly from nature, these innovative minds are capitalizing on what our furry friends leave behind post-meal as crucial indicators of internal health. So if you find yourself assessing your pup’s poo curiously, know this – you're anticipating the next big thing in doggy healthcare management– poo sleuthing offered by none other than Ollie! The union between these two innovative brands aims to provide all-around care for dogs via diet and tech-backed wellbeing maintenance. Yet another reason why we should love them more? Pet owners everywhere might soon enjoy more peace of mind about their furry friends' health thanks to advances like these. Is this fascinating merger set to cause ripples in the ever-growing pool of competitors seeking dominance over our pets' nutrition and care? Join us at https://lnkd.in/dzd2X4RX to stay ahead! #Ollie #DigLabs #PetFoodMarket #HumanGradePetFood #DogHealth #InnovationInPetCare #BillionDollarIndustry #Dogs #PetNutrition #CanineTech

What strategies are pet retailers using to attract new customers? Join CRC’s Pet Insights Council for our upcoming webinar: Pet Retail & Animal Health Insights to Kick Off 2024 🐾 The pet channel is currently navigating various macro pressures impacting wallets, with value retailers appearing to outperform to start the year. Pureplay eCommerce retailers are working to retain market share while Pet Specialty retailers are pivoting strategies to drive traffic. During this 45-minute session, CRC’s Pet Insights team will discuss timely insights and share best practices for pet industry participants to effectively strategize in 2024. We’ll also overview the most important changes happening online, in pet retail, and at the vet clinic. Register today:

Bone appétit! 🦴 Just Eat and Just for Pets launch first of its kind paw-tnership to deliver petcare in 30 minutes or less in the UK 🐾 Animal lovers will be able to order thousands of their favourite pet products straight to their door - including dry, wet and frozen raw food for dogs and cats, as well as treats, grooming products and toys. The news follows research commissioned by Just Eat Takeaway.com earlier this year, which found that 3 in 4 people who have ordered on-demand groceries in the past believe it will become a part of their daily lives. The study of 4,000 European customers identified 8 key moments which drive grocery and retail orders on the app - examples included staple stop ups, gift giving and emergency care packages for loved ones. This new partnership with the family owned pet store chain aims to serve these missions and more. Claire Pointon, Managing Director at #JustEat, said: “The UK is a nation of ardent animal lovers and so we’re thrilled to team up with Just for Pets, enabling our millions of customers to treat and delight their pets. Demand for rapid delivery continues to grow as customers see the benefit, and Just Eat is proud to be leading the charge in empowering everyday convenience - whether that’s groceries via Waitrose & Partners, health and beauty essentials from Boots UK or, now, emergency pet treats, toys and more.” We've also recently partnered with Card Factory, Lovehoney Group and HelloFresh - demonstrating consumer appetite for convenience for a variety of products and moments. #WeAreJET #Partnership #Petcare #Convenience #DidSomebodySayJustEat

The “So What” of Pet Food Research and Development In R&D, it’s easy to get wrapped up in the excitement of new studies or innovative findings. My husband and I both work in the pet food industry, so we’re no strangers to this excitement! In fact, our monthly date night often includes a stroll down the pet food aisle, inspecting new products and seeing what’s hitting the shelves. Yes, we’re that couple – and we love it (so do our dogs)! But while it’s fun to geek out over digestion studies or new ingredient profiles, there’s always that question: “So what?” What does this mean for the pet parent walking down this aisle? Will it make a difference in their pet’s health? Does it speak to the trends and desires, like humanization, where pet parents want the very best for their furry family members? For me, the “so what” is about connecting the dots between data, market insights, and pet health. It’s about using both market and scientific data to create products that not only meet nutritional needs but also delight pet parents. It’s not enough for an ingredient or formula to be scientifically sound; it has to resonate with the people who will pick it off the shelf. I encourage everyone in R&D to get out there, walk the stores, and think about the “so what.” Sometimes, seeing that end product on the shelf is the best reminder of who we’re really working for: the pets and the people who love them. #PetFoodR&D #PetFoodInnovation #MarketInsights

Check out Packaged Facts’ latest data on where pet owners turn for pet care information.