🌍 Founder Story: Creating Impact Through Community Action 🌍
In 2015, I founded the Pier2Pier Beach Clean with a simple idea: combine environmental action with fun. Over the next five years, we introduced thousands of people to litter picking through our Silent Disco Beach Cleans in Brighton & Hove. Every month, hundreds of locals and tourists joined us to clean the beach while dancing together—a perfect mix of joy, community, and environmental responsibility. 🌊🎧✨
One of our proudest moments came in 2019 when we organized the Brighton Pride Silent Disco Beach Clean. After the parade, over 500 volunteers cleared 2 tonnes of rubbish from the beach, dancing every step of the way. It was a powerful reminder that collective action, when made joyful and inclusive, can truly make a difference. 🏳️🌈💪
Through this initiative, we had the support of companies like Lush and Lucy & Yak, received media coverage from BBC, VICE, and Huffington Post, and hosted corporate away days with organizations like Sky, Unilever, and DHL. We even launched a city-wide campaign to reduce littering, which was sponsored by Lush. This work earned us a nomination for the Keep Britain Tidy Litter Hero Award. 🏅♻️
I was inspired by the #2minutebeachclean movement and wanted to find a way to make environmental action something people would look forward to. By blending purpose with play, we created something that sparked real change in the community—and had fun doing it.
What started as a small idea turned into a movement that helped raise awareness around environmental stewardship, created lasting memories for participants, and fostered deep connections within the community.
Key takeaway: People want to do good, and if we make it engaging and joyful, the impact can be even greater.
If you're interested in how to bring community-led initiatives like this into your business or community, I’d love to connect and share more.
Building purposeful, joyful experiences that bring people together for a better world. 🌍💫
#Leadership #CommunityEngagement #PurposeDriven #EventProfsUK
Impressive efforts!