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Make Data-Driven Decisions with Advanced Marketing Analytics In the data-driven world of B2B marketing, making informed decisions is crucial for success. At Bennington Brookstone, we help you measure, analyze, and optimize your marketing performance with advanced analytics and reporting. Say goodbye to guesswork and hello to data-driven decision-making with our analytics and reporting solutions. Click the link below to schedule a review call now to discover how we can help you make data-driven marketing decisions. https://lnkd.in/ezp8FD6z #MarketingAnalytics #DataDriven #B2BMarketing

Setting goals and establishing a marketing budget for your B2B business can be...daunting to say the least. At OTM, we recommend starting with a detailed data analysis from the past 3-6 months. We look at audience size, social media impressions, website visitors, and conversion rates to leads and closed deals. For example, if your goal is to close 50 new deals this year, you'll need 333 website leads, 14,815 website visitors, and an overall audience of 493,827, assuming current conversion rates. With this data, we can identify whether to add fuel to your marketing efforts or remove friction to improve conversions. Need help turning your data analysis into strategy? Get in touch: https://hubs.li/Q02CJ3M50 #MarketingAgency #DigitalMarketing #B2B #DataAnalysis

The 2024 Account-Based Success Report is here, and it’s packed with data-backed insights for high-impact campaigns! 📈 Did you know? 72% of marketers report increased customer engagement thanks to Account-Based Advertising (ABA) efforts. 🔥 This report breaks down the strategies top marketers use to drive engagement, optimize ad spend, and stay ahead in 2024. Inside the report: 🔹 Proven tactics for maximizing ABA impact and ROI 🔹 Key metrics and benchmarks to guide your strategy 🔹 Trends and insights to power up your customer engagement Don’t miss this essential resource for B2B pros aiming to make every ad dollar count. Download your copy here: https://lnkd.in/dMwR6QEY #B2BMarketing #AccountBasedAdvertising #CustomerEngagement #digitaladvertising #b2b #roi #

Are the results of your B2B marketing strategy a mystery? - Unclear ROI - Inconsistent Data - Unidentified Touchpoints - Wasted Budget - Low Conversion Rates Get the bottom of this digital marketing "who dunnit" with our in-depth blog post on B2B marketing attribution. Discover the right models, implement best practices and overcome common challenges. Unlock actionable insights to optimize your campaigns and drive greater value. Read our latest blog post now: https://lnkd.in/gTeX3_YG #B2BMarketing #MarketingAttribution #DigitalMarketing #MarketingStrategy #LeadGeneration #CustomerJourney #DataAnalytics #BusinessGrowth #ROI #AttributionModels #MarketingInsights

6sense has been recognized as a Leader in The Forrester Wave™: B2B Revenue Marketing Platform Providers, Q3 2024. 🍾 💥 The report says it best, “6sense has successfully leveraged its historical strengths in insights, analytics, and ABM to build a comprehensive platform for effective lifecycle #revenue marketing.” 🎤 👇 Have a look at the full report - link in comments.

For B2B marketers, shifting the perception of your product or solution from "available" to "dominant" requires more than snappy creative and custom eBlasts. Business intelligence is the foundation of winning at the customer acquisition game. This will be an hour well spent. Endeavor Business Media is thrilled to announce our latest webinar featuring Endeavor Business Intelligence titled “From Metrics to Meaning: Leveraging Conversations for Marketing Success.” Swipe through to see what you will gain from attending.     Save your spot now: https://lnkd.in/gicEWd6D #EndeavorBusinessMedia #B2BMedia #Webinar

Excited to share some big news… 6sense was identified as a Leader in The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024 report! There’s an interesting shift in B2B marketing compelling leaders to combine the strengths of legacy tools in a single, more efficient revenue marketing platform – like 6sense. The report says it best: “6sense has successfully leveraged its historical strengths in insights, analytics, and ABM to build a comprehensive platform for effective lifecycle revenue marketing.” Have a look at the full report - link in comments.

Use data analytics to refine your B2B marketing strategy 🚀🚀 Companies that leverage data see a 15-20% increase in ROI. Make data-driven decisions to stay ahead of the competition. #DataAnalytics #B2BMarketing

It pays to be Cognitive!!

Key B2B marketing metrics should be segmented by funnel stage for clarity. For awareness, track impressions, clicks, and total traffic. In the consideration phase, focus on total leads, conversion rates, cost per lead, and marketing qualified leads. You can learn more here: https://lnkd.in/gJBHUFrB. #Sales #Metrics #Data