Havas CX reposted this
"74% of brands could disappear and people would not care..." That’s just one of the many insights from Havas' 2024 Meaningful Brands™ report, which highlights consumer expectations for brands, while also revealing resilience and optimism amid global crises. The report was conducted with YouGov across +156k citizens, 24 markets and +2,600 brands. Dive into the full report here: https://lnkd.in/eG75qxWQ ------- Since 2009, Havas has measured Meaningful Brands™ to bring an understanding of people to the core of everything that we do. With our new Converged strategy and operating system, this shared understanding of consumers is even more essential to unlocking meaningful growth for our clients. Havas Creative Network | Havas Media Network | Havas Health Network | Havas CX
