Havas CX reposted this
The gap between brand promise and the lived customer experience has never been greater – and we’re all complicit, argues CEO David Macmillan. Read more on the thinking behind our punchy new proposition, 'No Broken Promises', here 👇🏻 #marketing #brands #brand #customerengagement #CRM #CX #customerexperience #digital #advertising #research #Havas #leadership Havas CX Havas UK Havas Creative Network Havas LBB (Little Black Book)
Global CEO
2moSpot on David Macmillan!