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The gap between brand promise and the lived customer experience has never been greater – and we’re all complicit, argues CEO David Macmillan. Read more on the thinking behind our punchy new proposition, 'No Broken Promises', here 👇🏻 #marketing #brands #brand #customerengagement #CRM #CX #customerexperience #digital #advertising #research #Havas #leadership Havas CX Havas UK Havas Creative Network Havas LBB (Little Black Book)

The Road to Consumer Distrust Is Paved with Brands’ Broken Promises | LBBOnline

The Road to Consumer Distrust Is Paved with Brands’ Broken Promises | LBBOnline

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