HAVAS Red PH’s Post

GrowthMap, launched in partnership between Eighty20 and M&C Saatchi Group South Africa, bridges the gap between data and strategy, and helps to drive transformational and sustainable growth across every aspect of your business operations. GrowthMap can be useful for your brand to: •Define opportunities for stronger brand positioning in the market. •Customer and market-led insights provide focus for innovation efforts. •Benefit from a more detailed understanding of your exact target audience. •Enable a more precise media investment. •Know where to focus to retain and grow existing customer value. Find out more about this strategic partnership and solution on Bizcommunity.com: https://lnkd.in/d38JwrKy

It's great to see how strategic insights, like those from Ciesco, are shaping the conversation and future of the media and marketing industry.

Join host Paul Spain and guest Mark Cochrane, CEO of Saatchi & Saatchi NZ, as Mark shares his business journey from his marketing execution days at BT Cellnet to expanding Saatchi's presence in Bangkok and Australia. Mark shares his expertise on building strong client relationships, leading with innovation, the unique qualities of New Zealanders, and maintaining a "nothing is impossible" attitude in the dynamic world of global marketing. Listen to the full episode here: https://lnkd.in/gmgrQD_y

GrowthMap, launched in partnership between Eighty20 and M&C Saatchi Group South Africa, bridges the gap between data and strategy, and helps to drive transformational and sustainable growth across every aspect of your business operations. GrowthMap can be useful for your brand to: •Define opportunities for stronger brand positioning in the market. •Customer and market-led insights provide focus for innovation efforts. •Benefit from a more detailed understanding of your exact target audience. •Enable a more precise media investment. •Know where to focus to retain and grow existing customer value. Find out more about this strategic partnership and solution on Bizcommunity.com: https://lnkd.in/d38JwrKy

Very happy to have played a very small part in this calling for this to happen, well played B Lab for doing the right thing 👏 I’m a massive advocate for B Corp and a massive advocate for the biggest organisations in (all) industries using the B Impact Assessment ‘tool’ to transform. Yet Havas totally took total liberties here. Having spoken to a number of clients (and employees) of Havas who are rightly shopping about right now - I certainly wouldn’t want to be in their reputational risk or people & culture teams at this moment 👀 And it doesn’t just stop with Havas, network agencies globally are totally under threat. Yes they have size, heritage and media buying power - 🛥️ and can afford a banging boat at Cannes 🛥️ - but if forward leaning clients don’t want to be associated to you because of your client list, and your best talent is jumping ship - surely the best strategic business direction is to take advise from an organisation like Clean Creatives and get your house in order. But what about the stability of employment for existing employees? I can’t imagine the outgoings of a network agencies IT costs, let alone their primo location global offices - but ‘not taking the brief’ doesn’t just protect the agencies reputation - built from hundreds of thousands of hours of brilliant strategic and creative minds collaborating to drive remarkable communications - it also protects the hundreds if not thousands of jobs that will be lost from ‘natural churn’ and clients hitting the eject button. Big news for B Corp, big news for agencies. #Agency #Greenwash #BCorp

Struggling to navigate agency holding companies? Well, the struggle is continuing to get harder and harder - as it continues to change (i.e. the Omnicom acquisition of IPG). When I was at Starcom, navigating the organization was much easier both internally and externally. Well things have drastically changed over the years and our clients are ALWAYS asking us about the different teams, what they care about and who actually has buying power. We have come up with a solution to help reduce the constant struggle. If you or your team is challenged by agency holding companies, comment below and I can share more on our agency holding co messaging matrix that is COMING SOON!! [Image is just to show the chaos - this is not the messaging matrix.]

Top news to end the year

Mark Murray Jones, Chief Strategy Officer at OMD EMEA, and Marlies Gebetsberger, SVP and Head of Philips Personal Health for Western Europe, will dive into the fascinating session, ‘Codified Culture: Creating order from chaos’. Expect a thought-provoking discussion on how brands can navigate and structure cultural influence in an ever-changing landscape. Don't miss out on these insights from industry leaders shaping the future of culture and marketing! Check out the video for a sneak peek into what Mark has to share!

Two simple dots... can make a big difference. This idea is a great example of the creative power of this region – something that becomes big because it is creative. Something that captures hearts and minds because it's relevant. Not because there's a celebrity in it. Not because we spent 1M dollars producing it. But because it's a powerful idea. D&AD is the hardest award to get in this business. This is the one you don't win, you earn. This idea earned it. Havas earned it. Congrats, team! Fabio Silveira Anshuman Bhattacharya, Joao Medeiros, Michele De iuliis, Rickie Lee Cheyne, Samantha Sieiro Pires, ‏‎‏‎‏‎ Ahmad Raslan, Misk Fekaiki, Adrian Mutescu, Bruno Araldi, Serena Abi Aad, Anyce NEDIR, Mia Moussa, Selina Khiroya, Razan Karim, Sarah Skaf Dany Naaman, Dana Tahir, Houda Tohme, Carlos Nadal, Alejandro Fischer, Oliver El Obeid, Varun Kohli, Makram Georges Khater, Rami Husseini, karine barakat Havas Creative Network, Havas Middle East, Havas

Now who would have thought we would be following Snoop Dogg on LinkedIn! This is how you create content on LinkedIn. Amazing stuff Publicis Groupe! On point and hilarious! The creator economy is going to thrive on LinkedIn, you just need to be creative, brave and smart about using influencers/thought leaders. #creatoreconomy #publicisgroupe #content #creative #influencermarketing #thinkbeyondtheobvious #linkedin