Hasbro’s Post

Interesting article in TOI today on nostalgia trend taking centre stage across all categories. I can completely relate to this trend as even our Nostalgia toys from #DesiToys resonate deeply with millennials, evoking cherished memories from childhood and fostering emotional connections. These toys often serve as a comforting reminder of simpler times. Collectibility adds another layer of appeal, as millennials seek unique items that represent their past. So our mission to make Nostalgia toys trendier again seems to be heading well!

Nostalgia isn't just a fleeting feeling; it's a powerful force keeping childhood favorites relevant for Gen Z and Millennials well into adulthood. 🎬 Rewatch Revolution: Our findings show a strong preference for the classics, with a significant majority of young adults diving back into the movies and TV shows of their youth. This resurgence is driven by a deep-seated need for comfort and a dash of nostalgia. 📉 Nostalgia vs. Novelty: While the allure of the past is undeniable, there's an interesting twist in viewing habits. Millennials, perhaps with the added perspective of parenthood, are also embracing newer releases, sharing these moments with the next generation and connecting with their inner child in the process. These insights not only shed light on current media consumption trends but also offer valuable cues for content creators and marketers aiming to resonate with these generational cohorts. The key? Crafting experiences that bridge the gap between nostalgia and novelty, appealing to the timeless inner child in all of us. #YPulseInsights #NostalgiaMarketing #GenZ #Millennials

Fast Company's Joe Berkowitz says you don’t need to be a ’90s kid to know: Millennial nostalgia is now driving culture. It’s a good time to be a millennial. At least, it is for anyone who enjoys being the cultural marketplace’s new favorite customer. On the same day that you bought your tickets to Beetlejuice Beetlejuice—the 36-years-later sequel to a bugnuts late-‘80s classic—you might have learned that a docuseries about Lisa Frank, the foremost purveyor of school-supply psychedelia, is coming to Amazon Prime, and that the J. Crew catalog, a preppy-chic staple of yesteryear, will soon be darkening mailboxes once more. The world is your oyster—or, more accurately, the world is your menu that reads like a BuzzFeed listicle about things only ‘90s kids will remember. Once ridiculed for their interest in avocado toast, along with their habit of brutally murdering everything from diamonds to mayonnaise, millennials have since graduated to positions of power. (One of them is even running for vice president.) They now appear to be the target audience for just about everything—when they’re not shaping culture in their own image, that is. It’s probably not a coincidence that the two biggest movies of 2023—Barbie and The Super Mario Bros. Movie—are based on IP popular with kids born in the ‘80s and early ‘90s, and were even made by some of those kids. Now, Beetlejuice Beetlejuice follows Twisters and other such recent “legasequels” as Ghostbusters: Frozen Empire into theaters. Pretty soon, they’ll be joined by a new Transformers movie, a new Sonic the Hedgehog, and a live-action reboot of Masters of the Universe. But millennial nostalgia in movies isn’t restricted to the titles themselves—it’s also oozing off of Deadpool and Wolverine’s winking use of *NSYNC’s “Bye Bye Bye” in both its marketing and the film itself. https://buff.ly/3ZiGQLe

Nostalgia isn't just a fleeting feeling; it's a powerful force keeping childhood favorites relevant for Gen Z and Millennials well into adulthood. 🎬 Rewatch Revolution: Our findings show a strong preference for the classics, with a significant majority of young adults diving back into the movies and TV shows of their youth. This resurgence is driven by a deep-seated need for comfort and a dash of nostalgia. 📉 Nostalgia vs. Novelty: While the allure of the past is undeniable, there's an interesting twist in viewing habits. Millennials, perhaps with the added perspective of parenthood, are also embracing newer releases, sharing these moments with the next generation and connecting with their inner child in the process. These insights not only shed light on current media consumption trends but also offer valuable cues for content creators and marketers aiming to resonate with these generational cohorts. The key? Crafting experiences that bridge the gap between nostalgia and novelty, appealing to the timeless inner child in all of us. [data is from YPulse's Why Young Adults Still Love to Watch Kids’ Content, linked below] #YPulseInsights #NostalgiaMarketing #GenZ #Millennials #KidsContentContinues

Millennials are shaping today’s cultural trends, from nostalgic movies like Barbie to the resurgence of 90s snacks and music. This powerful generation is driving innovation by blending past memories with modern consumer demands. It's interesting to see how brands are leveraging this shift to create new experiences. If you're curious about the impact of millennial nostalgia on the marketplace and want to dive deeper into this trend, check out this insightful article. It's a fascinating read! https://lnkd.in/eeui4i-J #NostalgiaMarketing #Millennials #Innovation #Branding

My advice to Millennials that apply to all of us: - Try lots of things without fear of failure. - Read voraciously like a nerd. - Get a job you love. Do not expect to be paid much in the early days. - Love your parents. Their love for you is infinite. - Surround yourself with friends. Any worries will disappear. - Play sport. Exercise clears the brain. - Travel and then stop and look around. - Love everyone and everything around you. - Show respect for the Elderly like Asian people do. Beneath wrinkly skin lies a hero you can worship. - Dream in the present and of the future. - Relax. It will all turn out fine in the end. - Get drunk and high on life. You do not need alcohol and drugs to do this. - Use all your senses - smell, touch, feel, listen. Look last. - Communication skills: listen, talk, call, e-mail so do not live through WhatsApp and worst of all Facebook and Instagram. Life is to be lived every second not recorded for strangers. - Discover your soul because it will never die. - Go barefoot. Your feet can feel the world. - Put your palms together and pray not for religion but because you can talk to your soul. - It’s ok to laugh at yourself and life. But above all be happy! Smile on the outside and the inside will smile too. You are truly beautiful. #millennials

Tidbit for your Day | The resurgence of '90s culture isn't just a fun blast from the past—it's a powerful force in shaping today’s consumer behaviors. Brands that understand the WHO behind purchasing power are the ones thriving. Millennials, who came of age with iconic brands like Lisa Frank, Inc. and programming like Pizza Hut's BookIT, now hold the purse strings. Their nostalgia has become a key driver in the culture, influencing everything from fashion and entertainment to tech and lifestyle choices. What does this mean for businesses? Knowing your audience goes beyond age demographics. It's about understanding their experiences, their emotional connections, and their current lifestyles - all of these influence their spending habits. Brands that tap into this nostalgia are leveraging a unique opportunity to engage deeply with the memories and cultural touchpoints of their consumers to drive growth. They recognize they're not only selling products—they’re selling a sense of belonging.

I Think It's high time Gen Z’s and millennials started giving kids names we can actually pronounce! So, let me tell you something funny. I have this neighbor’s kid; been calling the little guy Lord for a while now. Turns out his name is Lloyd! I just recently learned this, and let me tell you, I almost fell over. Here I was, thinking I’m addressing some miniature royalty. I was one “your grace” away from kneeling every time I saw him. Honestly, these Gen Z names are something else. You hear some of these names and wonder if they’re from the latest sci-fi saga or ancient mythology. And don’t get me wrong, I’m all for creative expression, but come on! Some of these names sound like passwords or Wi-Fi codes: Xylander, Maeven, Jaxxon. It’s like someone just mashed the keyboard and went with it. And especially for someone like me, with my Kikuyu roots, it’s a “shida ya matamchi” (pronunciation problem) waiting to happen. I mean, my vocal cords were made for Kamau and Njeri, not Phoenix and Onyx. Half the time, I’m not even sure if I’m calling the kid’s name or casting some ancient spell. Imagine calling out to your friend’s baby and accidentally summoning a mythical creature. "Come here... Seraphina-Willow!” Next thing you know, a hawk just lands on your shoulder. (Shout out to ndege man BTW) Now, you know, back in the day, we kept things simple. You’d walk into class and meet Maina, Mwende, Mutiso, and Wambui. We could yell across the field without twisting a vocal cord. But now? Imagine calling for Jaycob with a “y” or Madysyn with all those extra letters, it’s like trying to type a strong password just to say hello. Millenials and fellow Gen-Zs, I’m begging you—just throw me a bone here. We don’t need Xandrielle and Daxtenith. Just give us names we don’t need GPS coordinates to pronounce. Otherwise, I’m going to need flashcards just to greet the next generation. And yes, my canva classes are starting soon. Get your ticket here: https://lnkd.in/dBVv4QG4 Otherwise, I may have been calling one of your kids lord.

Hindsight is 20/20, and older adults have plenty to say about the buys they’d avoid if they could turn back time. According to a 2024 report by The Phoenix Group, over 59% of Millennials are struggling to save for retirement, and Gen Z isn’t far behind. With every penny counting, here are five regret-worthy splurges that older generations are telling us to avoid: 1️⃣ Timeshares: The dream of endless holidays often turns into endless bills. Hidden fees make this “investment” a financial trap. 2️⃣ Flashy Cars: Luxury wheels might look good, but depreciation hits hard - cars lose around 15% of their value annually. 3️⃣ Big Weddings: A £19,000 day that leaves a financial hangover longer than the champagne buzz. 4️⃣ Trendy Tech: Remember 3D TVs? Neither does anyone else. Don’t splurge on gadgets that age faster than your phone battery. 5️⃣ Unnecessary Warranties: Most extended warranties end up being money wasted. Only opt in if it’s for something you really can’t afford to replace. With costs rising and financial pressures growing, these reminders hit hard: are we buying things that truly add value to our lives - or just chasing trends? 💬 What’s your “don’t do it” purchase? #Beatfreeks #Millennials #GenZ #GenX #Boomers #Consumerism