Behave badly in a Christmas story, and it’s likely you’ll end up with a lump of coal. Investing involves both the risk of loss, and the potential for better returns. But there are behaviours that make a positive or negative outcome more likely. ❌ Short-term speculators belong on the naughty list. Chopping and changing according to short-term time horizons can lead to bad outcomes. ✅ Long-term investors are what we love to see. Ignoring short-term noise to focus on a 5 to 10 year+ plan is more likely to bring success. Read more about what we consider to be the good, the bad and the ugly of investment behaviours: https://hl.uk/3JX