Vignesh G’s Post

📈 Will the OREO and Coca-Cola partnership deliver commercially? Only time will tell, but one thing is certain: this collaboration has sparked a conversation about the evolving playbook of brand partnerships. Are we entering an era where mega-brands joining forces is less about risk mitigation and more about generating excitement for entertainment's sake? It's a question worth exploring. 🤔 #BrandCollaboration #Innovation #BrandStrategy #Marketing

🚀 What a journey! After weeks of brainstorming, my incredible team (Hugo Pecero Pérez, Li Yang, Núria Sánchez Guitart, and myself) finally reached the finish line of the Coca-Cola D&AD New Blood challenge. Initially, we tackled the "dirt is good" brief, following Fadi Dada guide. While his insights were valuable for setting the groundwork, they didn't quite click for our project. But hey, that's part of the process - sometimes you need to pivot and adjust your strategy. So, we shifted gears and dove into The Coca-Cola Company brief itself. This path offered more clarity but still presented its challenges. We started by pinpointing the struggles faced by Gen Z, then crafted a solution we believed resonated with them. 🎯 One key takeaway from this experience? Having a phenomenal team by your side makes all the difference. It's inevitable to encounter hurdles, but with a supportive group, you can overcome them. I'm incredibly fortunate to have collaborated with this amazing bunch. We've shared countless laughs and moments of determination throughout this project. Because, as they say, what doesn't kill you makes you stronger! 💪🏻 Here's a sneak peek at our final proposal – we're truly proud of the outcome (to be honest)! Let us know what you think! 👀 #DandADNewBlood #Marketing #CocaCola #NewBloodAwards #MonlauFP

📈 Will the OREO and Coca-Cola partnership deliver commercially? Only time will tell, but one thing is certain: this collaboration has sparked a conversation about the evolving playbook of brand partnerships. Are we entering an era where mega-brands joining forces is less about risk mitigation and more about generating excitement for entertainment's sake? It's a question worth exploring. 🤔 #BrandCollaboration #Innovation #BrandStrategy #Marketing

📈 Will the OREO and Coca-Cola partnership deliver commercially? Only time will tell, but one thing is certain: this collaboration has sparked a conversation about the evolving playbook of brand partnerships. Are we entering an era where mega-brands joining forces is less about risk mitigation and more about generating excitement for entertainment's sake? It's a question worth exploring. 🤔 #BrandCollaboration #Innovation #BrandStrategy #Marketing

The Coca-Cola Company 's "It's Magic When the World Comes Together" is a masterstroke in Olympic advertising. This campaign not only captures the spirit of unity but also reinforces Coca-Cola's global brand identity. 🥇 For agencies, there's a lot to unpack here: the power of emotional storytelling, the importance of cultural relevance, and the art of aligning brand values with a global event. Watch the ad here ⬇️ #CocaCola #Paris2024 #Olympics #Marketing #BrandBuilding #Advertising

In a recent The Drum article, Oreo showcased a groundbreaking approach to cultural strategy, demonstrating that connecting with unique cultural spaces can drive deep engagement, even in unexpected locations. By partnering with local chicken shops across the UK, Oreo tapped into a beloved cultural institution, bridging their brand to communities in authentic, accessible ways. This strategy illustrates how well-placed partnerships can leverage everyday spaces to create memorable interactions—especially within the heart of local culture. At Glass Ladder Group, we view this as a masterclass in creative positioning. Oreo’s approach shows that brands don’t need to reinvent the wheel; instead, they can find their audience by meeting them where they already are. For our clients, it’s a powerful reminder of the value of connecting with the fabric of local culture to spark organic conversations and build lasting brand presence. 👉 https://lnkd.in/gvCCQqTx #BrandEngagement #CulturalStrategy #GlassLadderGroup

Quick question: Does anyone in my network work for Campari Group OR know anyone that does in the partnerships / creative departments? Thanks in advance!

Celebrate our amazing talents – the HEINEKEN Kraków Awards 2024! ⭐ As the year comes to a close, it’s time to shine a light on the incredible achievements across our organization. Behind every success story are the talented brewers who make it happen! This year, our people had the chance to nominate colleagues in four key categories that reflect our core behaviors: ➡ Develop – a person who represents that category is somebody who embraces learning and growth and doesn’t forget about real conversations. Winner 👉 Magdalena Barańska-Matthijssen ➡ Deliver - the person who remembers to deliver the goods, play to win and celebrate success. Winner 👉 Praveen Kumar Natarajan ➡ Connect - this behavior is about building a culture of belonging but also about learning/sharing and reapplying. Winner 👉 Bartłomiej Latoszek ➡ Shape - in this behavior, we emphasize thinking about the consumer first and making courageous moves.  Winner 👉 Barbara Superson-Górowska This year we also had a special recognition for the person who was nominated in all the above categories - Wojciech Jamka ⭐ But that’s not all - in addition to that we had a Continuous Process Improvement (CPI) Awards with three categories ➡ Best Project – Katarzyna Szaniawska ➡ Best Quick Win – Marcin Głąb ➡ Best Idea – Katarzyna Karaś A huge round of applause to all the winners and nominees! 👏 You inspire us every day🌟 #WeAreHEINEKEN #HEINEKENKrakow #HEINEKENAwards #recognition #awards #celebration

Hey there, fellow brand enthusiasts! Let's talk about the power of collaboration in the business world. We all know how important it is for brands to have a strong presence, but have you ever thought about what can happen when brands become besties? When they join forces and work together, magic can happen! Think about it - when brands pool their resources and share their knowledge, amazing ideas will be generated. If the brands are well established, their collaboration will lead to the creation of innovative products and services that may not have been possible otherwise. I recently came across a collaboration that intrigued me! Oreo and Coca-Cola are teamed up to create a limited-edition product! As soon as I heard about Oreo biscuits with Coca-Cola flavor, I had to get my hands on them and try them out. And let me tell you, it did not disappoint! The best part? The buzz and excitement that came along with it. This is the beauty of collaboration - not only does it bring out the best in both brands, but it also captures the audience's attention and delivers amazing results. But that's not all - this collab has also resulted in another product: Coca-Cola OREO Zero Sugar Limited Edition. And I can't wait to try it out! Who knows what other creative and delicious collaborations are just waiting to be discovered? So let's keep an eye out, my friends. The possibilities are endless when brands become besties! ✨ The Coca-Cola Company Oreo Cookie Factory Mondelēz International #cocacola #oreo #brandscollab #marketing #brandenthusiast

Being in an environment where one feels psychologically safe is important not just for the individual’s well being, but also in getting the best performance from the employee. Recognizing and promoting diversity is a good step in creating that environment.