Growth Leads’ Post

I originally trained as a journalist. My first job after college was at a magazine, and then later at a media agency. There, countless times I gotta interview lots of talented folks like creators, artists, directors, and professors. It was a blast, I could tell, and I heard so many amazing stories. Yet, I decided to jump ship and join a B2B SaaS company. My job here is all about spreading the word about their product through engaging content. My move into the tech scene raised a few eyebrows among my friends, as it seemed like a total 180 from what I'd been doing before. But believe me, it’s been a match made for me. Why? Because now, it’s not just about creative writing. It’s about persuasive writing that encourages people to take specific actions, ultimately turning non-users into paying customers. And that’s exactly what I was missing back then. The most fascinating part is, remember how I've always been a bit of a geek when it comes to interviewing? I thrive on listening to people's stories and asking them questions to learn more about who they are. Working in a SaaS company lets me indulge in this passion more than anything else, especially when I have to reach out to the Tech team for how-to guides and CS for case studies. Here, people absolutely love sharing their product ideas. And guess what? I'm all ears for it! I'm here to listen attentively and then spread the word to their target audience. It's truly wonderful to me. So, that's why I'm here! #saasmarketing #contentwriting

We've discussed this already, 😂 but there IS NO path from Assistant Editor to Editor because they are two entirely different jobs. 🤷♂️ What happens is YOU have to study and edit as much as you can so that when an opportunity arises, such as the Editor you work for gets sick and has to be in the hospital for 2 weeks, your client decides to trust YOU with the work instead of hiring from outside. The client has to like you as a person, trust you with the work, enjoy your CX (Client eXperience), want to see you in the morning, and BELIEVE that they're going to win if they give you this chance. Other than that, you can forget it. Besides the fact that the industry is currently in the tank, so there are a million Editors more talented than you are who are temporarily out of work and are cutting their rates in a "race to the bottom" AND advertising dollars are going into nonsense like YouTube, Instagram, and TikTok as opposed to television. Working in this industry is about word of mouth / networking. You have to talk to people whom you've done good work for and ask them if they know anybody who needs the same services that you've already successfully provided them and find out if they feel comfortable introducing you. This is like saying you've been setting up the pins in the bowling alley for 5 years and then asking when you're going to be invited to be on a professional bowling team.

Don't mistake instant gratification with progress. Value Content is instant gratification and Insight Content is a slow burn. Value Content gives away all your thinking for free. Insight Content shares your hard-won insights and ideas. Don't fall into the trap of posting more Value Content (to feed your ego and your likes/shares), then wonder why no one hires you. (They don't need to hire you, you already gave them the answers for free)

We think it would be a risk to hire you because you're too ambitious. ... Not something I ever thought I'd hear, considering I spent my whole career equating ambition with success and desirability. But this company felt otherwise. "We think you'll get bored here too quickly, and we anticipate that you'll want to pursue growth that we simply cannot guarantee you." It hurt to hear, because this came following my fourth interview with this company. And it was for a senior role that I'd been very excited about, too. But in retrospect, it was one of the best things that ever happened to me in my career. Because not even a week later, I secured an even better opportunity. And when I reached every height I could in my new spot, I finally ventured out on my own and launched Retold. You see, life has a funny way of working out, even when we least expect it. They say rejection is just redirection, but you never really believe it... Until you experience it for yourself. Has rejection ever redirected you to an unexpectedly great opportunity before? #ContentMarketing #Marketing #DigitalMarketing #SocialMedia ----------------------------------------------- Hi there, I’m Marina, founder of a B2B Content Marketing Agency called Retold I can help you with… → Content Consulting → Content Creation → Content Strategy → Content Distribution → LinkedIn Profile Optimization → LinkedIn Personal Branding I’m just a DM away :) 𝗣𝗦: 𝗗𝗠 𝗺𝗲 '𝗥𝗘𝗔𝗗𝗬' 𝘁𝗼 𝗴𝗲𝘁 𝘆𝗼𝘂𝗿 𝗙𝗥𝗘𝗘 𝗰𝗼𝗽𝘆 𝗼𝗳 𝗺𝘆 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗮𝗹𝗲𝗻𝗱𝗮𝗿 & 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁

Some of the best industry specific journalism is going to be funded & produced by marketplace businesses next year. Look at this list of talent leading content at places where the business model isn't ads or subscriptions, but... operating a marketplace: Micro Center hiring Dan Ackerman (formerly at Gizmodo, cnet) Robinhood hiring Joshua Topolsky (formerly at The Outline) Realtor.com hiring Amy Maas (formerly at DailyMail) Edmunds hiring Alistair Weaver (formerly at BBC) Resy hiring Jon Bonné (former wine critic at Washington Post, SF Chronicle and more) What other marketplaces are producing content people should know about? Marketplaces are textbook opportunities for great brand publishing. - They don't have a specific product to sell, so can take an objective state on the industry. - They have incredible proprietary data to tell unique stories from that no one else can. The number of brands hiring great journalism talent is skyrocket - cannot wait to see what comes from this in 2025.

🤔I want to be a specialist. I want to be a generalist. I want both - and that used to feel like career suicide. For decades, we've been told to pick our lane. Get really good at one thing. "Jack of all trades, master of none" was the career death note. But something fascinating is happening. The same technological revolution that's making specialists invaluable is simultaneously creating an urgent need for connectors - people who can bridge different domains and make sense of complexity. Last week, I spoke to a copywriter who's become more valuable for her ability to craft AI-enhanced marketing campaigns than traditional writing alone. They didn't abandon their expertise. They expanded it. This is where the real opportunity lies. Not in choosing between depth and breadth, but in mastering the art of "strategic adaptation." The future doesn't belong to pure specialists or generalists. It belongs to those who can be both - the ones who maintain deep expertise while developing the ability to connect dots across disciplines. I call them "adaptive experts." They're the ones who: 👉Build on their core expertise rather than abandoning it 👉Actively seek connections between different domains 👉Stay curious about adjacent fields 👉Learn to translate complex ideas across audiences The question isn't "specialist or generalist?" It's "how can I build depth while maintaining the agility to evolve?" How are you future-proofing your career? Are you Team Specialist, Team Generalist, or are you crafting your own path? #Careerdevelopment #Jobs #Careers #Professionaldevelopment

I applied to Convert With Copy because I was bored. Honestly, yes. I was frustrated with the full-time role I had back then and while scrolling here (because I was bored), I saw that they were hiring. I applied because what was there to lose right? That's what I thought. What I didn't think was that there could be so much to gain! And the last month has been a testament to that. 🎈 got better at client management 🎈 learnt more tips and tricks for LinkedIn 🎈 understood what good company culture really is Even though some days are hectic, I love what I do here! Sometimes, your unplanned decisions turn out to be the best ones! Did you ever do something spontaneous because you were bored? And then it turned out to be your best decision? I'd love to hear you in the comments! P.S. I get public appreciation in our newsletter from the founder. What does your company offer you? 😏 P.P.S. The link to the newsletter is in the comments! Please go and subscribe (and then reply to the email with Arshnoor is the best, pretty please? 🙈 ) #marketing #linkedincreators #workculture

Meet Michael Tomaszewski 👋 Head of Content Q: What’s your current role at Rezi? A: I lead our brilliant team of writers to make sure all the advice we share is actionable, based on accurate, reliable data, and in line with the current job search best practices. Our goal is to break through today’s SEO noise by writing articles that go beyond the obvious. Articles that will make you go, “oh, I wouldn’t think of that, that’s a cool idea, let’s try it!” — and then, hopefully, land the job of your dreams. Q: Any advice for job seekers? A: Pace yourself. Job searching isn’t fun, don’t let it drain you. Take breaks and schedule regular downtime, just as you would do at work. Don’t “spray and pray,” spamming out applications to any job that seems somewhat relevant. One well-researched, customized job application is more likely to be successful than 10 generic ones. Q: What do you like about Rezi? A: I've been passionate about career advice since 2017. Before joining, I closely followed Rezi, admiring it as an exciting newcomer in the career industry. Now that I'm here, I see exactly why. Our user-focused product development process is driven by community feedback, allowing us to quickly iterate and experiment. It's a content marketer's dream to promote a product you're truly proud of and confident in.

Last week, I had a conversation with one of the hiring managers, and she shared the top five mistakes people commonly make on LinkedIn: ➔ A fluffy "About" section lacking recent work or past results ➔ No profile picture or an unprofessional headshot ➔ Missing links to a portfolio, website, blog, or work samples ➔ An inaccurate or vague headline that doesn't reflect skills or strengths ➔ Underselling yourself by being too humble, making the profile appear bland and uninspired She said “Every time I've hired copywriters over the past few years, I've received thousands of applications, and more than 90% of applicants make at least one of these mistakes.” Do you have any strategies? P.S.: I'm still working on creating a perfect strategy for LinkedIn growth. P.P.S.: I'm still working and testing different strategies. DM me “STRATEGIES” to know my strategies