Playing around with some cool new e-commerce data this morning showing hourly revenues in the US on ElfCosmetics.com on Thanksgiving Day versus the day prior. It clearly shows that Americans were up (and shopping) later the night before Thanksgiving and up (and shopping) later Thanksgiving night. Top-sellers on both days were: 🥇 Glow Reviver Lip Oil Glimmer 🥈 Glow Reviver Lip Oil 📈 One of the fastest movers on Thanksgiving was Elf's Camo CC Cream which rose in ranks from 40 to 🥉 #datageek #thanksgiving #cyberweek
