Griiip’s Post

How Netflix’s “Drive to Survive” Revived F1 🏎️ I have been watching F1 since the past 8 years but never saw drive to survive as I thought it’s a dramatic take on a serious sport like F1, but a few days back I am on a call with my childhood friend Shivam Mishra who has the least interest in motorsports and he tells me “bhai F1 kya mast sport hai”, and I ask him when did he start following F1 races, and his reply was “Maine races toh nahi dekhi hai par Netflix wali series dekhi aur bahut maze aaye” and that is when I decided to see if DTS really has been such a big influence to people and fans worldwide. Formula 1 has always been the pinnacle of motorsport, but for years, it struggled to reach new audiences, especially younger ones. Then came Netflix’s “Drive to Survive,” a game-changer that turned the racing world upside down. This docuseries didn’t just show races; it showed us the people behind the helmets and pit walls. It highlighted the rivalries, emotions, and inside stories that had often gone unnoticed. Suddenly, F1 wasn’t just about cars and speed—it was about human drama and team spirit. The results? Incredible: • F1 gained millions of new fans worldwide, many who had never followed the sport before. • Social media exploded with F1 conversations, memes, and highlights. • The series transformed drivers like Daniel Ricciardo and Max Verstappen into household names, even for non-racing fans. By turning the spotlight on the personalities and stakes behind the scenes, Netflix brought fresh energy to a sport that was ready for a reboot. It’s a perfect example of how storytelling and marketing can breathe new life into even the most established industries. F1 is no longer just a sport—it’s a global phenomenon. And it’s safe to say “Drive to Survive” deserves a podium finish for that achievement. 🏎️✨ Have you watched the series yet, and if not then why !! #Formula1 #Netflix #DriveToSurvive #Storytelling #Innovation #SportsMarketing

Making a new race team from scratch... In 2025 Box 3 Motorsport will be launching a unique driver academy that takes amateur racers right through to professionals, but with the end game of finding new talent and racing in Le Mans in 3 years time. This is a small part of the launch promo I made for them. #video #videooftheday #videography #socialmediaagency #socialmediaexpert #videomarketing #videomarketingstrategy #videomarketingforbusiness #videomarketingdigital #videomarketingagency #contentmarketing #digitalmarketingagency #digitalmarketing #marketing

Gear Up for the Race Weekend with a Dose of F1 Drama! 🏎️🏁 It's almost another race weekend, and you know what that means – time to get your adrenaline pumping! But before the engines roar and the champagne flows, let's take a pit stop for some fun. Remember the days when Formula One felt a bit, well, exclusive? Like a thrilling sport reserved for a niche audience? Yeah, those days are gone. A big reason for that shift? A little show called Drive to Survive on Netflix. This documentary series did more than just showcase high-speed racing. It took us behind the scenes, introducing us to the fierce rivalries, the colorful personalities (hello, Daniel Ricciardo!), and the high-stakes world of F1. Suddenly, Formula One wasn't just about who crossed the finish line first. We saw the strategy battles, the pressure on the drivers, and the banter that makes these teams more like families (with a healthy dose of competition, of course). The result? A global explosion of F1 fans. The US, a market traditionally focused on other motorsports, saw viewership skyrocket. New fans, young and digitally savvy, are fueling the hype on social media with memes, analysis videos, and maybe even a surge in race attendance. Who wouldn't want to see this drama unfold live? Sure, some hardcore fans might argue that Drive to Survive takes some creative liberties. But hey, if it gets more people interested in the incredible world of F1, then who are we to argue? So, as we gear up for another race weekend, why not check out Drive to Survive? You might just discover your inner petrolhead. And who knows, maybe you'll be the one creating the next viral F1 meme! #F1 #DrivetoSurvive #Netflix #Motorsport #SocialMedia #RaceWeekend

This picture sums up a recent conversation with a client. I was humbled by the opportunity to speak with this person, and extremely excited to find out that we had some shared views on this topic. Netflix's show Drive to Survive has undoubtedly shown many people that there can be lots of reasons to fall in love with racing outside of the time between the green and checkered flags. 🏁 For me, one of those reasons is the idea that when you watch a race or a season unfold, you're really seeing new innovations and approaches to team dynamics put to the ultimate test of safety, efficacy, and performance... *all in real-time.* In most businesses, we don't get that level of "behind-the-scenes." We see it in other sports, but compared to racing, few have such a reliance on fast-paced complex problem-solving, or have so much to lose (or gain). These make motorsports unique --- and addictively exciting. 🏍 🏎 #formula1 #motogp #motorsport

In Formula 1, drivers are more than just racers. They’re brands. Lando Norris? He’s mastered the art of personal branding. With a massive presence on Twitch, YouTube, and his company Quadrant, Lando has built a personal brand that connects with a younger, tech-savvy audience. A generation of fans who see someone they can relate to. But here’s the kicker: it’s not just Lando. Behind him is Adam Norris. A business The founder of Pure Electric and the mastermind shaping Lando’s career and helping him align with the future of clean tech and innovation. 🤔 Why is this worth talking about? It’s a powerful combo. A son with the talent and personality to engage millions, and a father with the expertise to turn it into something bigger than motorsport. 👉🏻 What does this mean for the future of motorsport? It’s about recognising how personal branding is reshaping F1 and asking ourselves: what if more athletes embraced this level of innovation? Success in F1 isn’t just about crossing the finish line—it’s about leading the way off the track as well. #LandoNorris #AdamNorris #F1Marketing #PersonalBranding #InnovationInF1 #MotorsportExcellence #FutureOfF1 #F1

A short video into on a video in the pipeline I’m working on. /How to Create a Motorsports Channel/ Idk, I think this crosses over into a few Genres, do you cuncur? https://lnkd.in/eTWxka3J

In Episode 3 of INIT Talks, host Elz Indriani (@elzindriani) sits down with Nina Hahn (@downforce_girl), a skilled sim racer and Screen to Speed Dream Team driver, to discuss her exciting journey in the world of racing. Nina shares her experiences on and off the virtual track, offering a behind-the-scenes look at her rise in the sim racing community and her passion for motorsport. This episode delves into Nina’s involvement in the prestigious VCO x Infinity race, highlighting the challenges and triumphs of competing at such a high level. From her dedication to refining her skills to her role in inspiring other women to join the racing world, Nina’s story is both motivating and relatable. Whether you’re a sim racing enthusiast or simply curious about the fast-paced world of motorsport, this episode offers an engaging conversation with one of the Screen to Speed Dream Team’s standout drivers. Tune in for insights, inspiration, and an insider’s look at the future of racing! So buckle up – Screen to Speed starts now! ===== (Oo---x---oO) =====   ==================== The Motoring Podcast Network : Years of racing, wrenching and Motorsports experience brings together a top notch collection of knowledge, stories and information. #everyonehasastory #gtmbreakfix - motoringpodcast.net More Information: https://lnkd.in/e8sj_f32 Become a VIP at: https://www.patreon.com/ Online Magazine: https://lnkd.in/eUA68sCg INIT eSports focuses on sim racing events and digital tournaments. They bring eSports content to fans and sponsorship opportunities to brands, while maximizing audience reach across multiple sports, industries, and platforms. INIT eSports is a woman-led company where Diversity, Equity, Inclusion and Accessibility is in their DNA, and their platform aims to combat bullying and cheating to help make the eSports world as safe and fair as possible. To learn more, be sure to logon to www.initesports.gg today or follow them on social media @initesports, join their discord, check out their YouTube Channel, or follow their live content via Twitch. Copyright INIT eSports. This content originally aired on the INIT Talks livestreams via Twitch. This episode is part of the Motoring Podcast Network and has been republished with permission.

What worked to pull in casual fans? Simple supply & demand. Just think what made Top Gun popular: In 'Drive to Survive' fans got a Behind the Scenes access to possibly the highest level of engineering & the people who operate them. The above is something which very few people get to see, even fewer get to experience it. As a casual fan who sees the front end of the product, you now also get to know the 'why' & 'how'. A lot of demand for such content, extremely little supply of the same. (1st Hand experiences; there's tons of 3rd party YouTube content stuff...) Doesn't hurt that a lot of the people, places, things in the show were shiny & easy on the eyes. Same appeal of Top Gun - you got a first hand account of what a life of a fighter pilot was - training, socialising, relationships between the staff & the machinery operated by the pilots. I personally just prefer Top Gun's legendary soundtrack. :) #ContentMarketing || #ContentStrategy || #EntertainmentMarketing

I'm absolutely stoked about the idea of a post-season Formula 1 race dedicated solely to young drivers A game-changing idea for the future of motorsports as a whole. We’ve seen how current opportunities like FP1 sessions and rookie tests don’t fully allow young talents to shine. This race could fix that. By creating a true, competitive platform for rookies, teams can better assess their potential without compromising their race weekends. It’s a win for the sport. More young talent exposure means a deeper talent pool for F1’s future. This race could add more diversity and excitement to the sport’s growing calendar. From a business perspective, it’s a win too. Teams and sponsors get another spotlight event to showcase their brands in a fresh and engaging way. #F1 #talent #youngdrivers #2024

🚨 Calling all motorsport fans and enthusiasts! 🚨 Are you passionate about motorsports? Whether you’re a die-hard follower of Formula Racing, MotoGP, GT Racing, or even just someone with a passing interest, I need your help! I’m conducting research for my dissertation, focusing on how motorsports adapted during and after the COVID-19 pandemic. This short survey (5-10 minutes) explores fan engagement, digital experiences, and the future of motorsports. Your insights will play a crucial role in understanding how fans perceive the changes and what the industry can do to evolve. 💡 Click the link below to take the survey: [https://lnkd.in/dWNrNXxG] No matter how big or small your interest in motorsports, your input is invaluable. Thank you for helping me with my research and contributing to the future of the motorsport community! 🏎️🏁 #Motorsport #Formula1 #MotoGP #GTRacing #MotorsportFans #Survey #RacingCommunity #MotorsportResearch