Green Queen Media’s Post

👱🏻♀️☕︎ MINUS COFFEE TARGETS WOMEN’S WELLNESS WITH BEANLESS INSTANT OAT MILK LATTE As the demand for functional drinks expands, women-led startup Minus: A Compound Foods Company – which makes coffee without the bean – has entered the space with a dairy-free instant latte powder that prevents caffeine crashes, provides complete protein, and enhances sleep. The San Francisco-based firm’s Instant Oat Milk Vanilla Latte is geared towards women’s wellness and cortisol balance, featuring half as much caffeine as the average cup of coffee, a dose of L-theanine to improve focus while avoiding jitters and brain fog, and 6g of pea protein. And by eschewing coffee beans for a variety of upcycled and lower-carbon ingredients – think date seeds, chicory and lentils – it’s much better for the planet, as well as a coffee industry facing high demands and strained supplies. It marks the brand’s second beanless coffee line, following its canned cold brew and vanilla oat milk latte. “Instant coffee allows us to innovate and offer consumers an energising product that doesn’t compromise their wellbeing,” Maricel Saenz, founder and CEO of Compound Foods – Minus’s parent company – tells Green Queen. She outlines Minus’s goal to support women’s health, which is “often overlooked”, through balance and sustained energy. “We designed this product with their unique needs in mind – whether it’s reducing caffeine jitters, increasing protein intake, or supporting energy transitions during perimenopause,” she says. Like Minus, several others – including Voyage Foods, Atomo Coffee, Prefer | bean-free coffee, and Northern Wonder - Coffee Free Coffee – are making beanless coffee. But Pluri and Stem are working on cell-based versions, and Amatera is leveraging molecular biology and crop genetics to develop perennial coffee varieties. Read the full article here: https://lnkd.in/et2rWi2T #GreenQueen #coffee #upcycling #innovation #futurefood #health #climatechange #climateaction #sustainability