Graduate Management Admission Council™ (GMAC™)’s Post

The fourth 2024 #research insights wrap-up is coming in hot! 🔥 #4 on our list takes us back to the very middle of the year, where GMAC partnered with Hanover Research to publish the white paper “Profiles of the Pipeline: Graduate Management Education Global Segmentation Study,” which surveyed 10,000 respondents in 21 countries. This paper revealed eight well-defined, mutually exclusive segments of prospective students, and focuses on the decision-making processes that all of them go through when deciding the where, why, and when of pursuing GME. As you work on your 2025 recruitment and sharpen your messaging, you can identify these types of candidates: 🏆 Social Impact Champions want to contribute positively to society 💰 Aspiring Entrepreneurs want to own their own business 👪 Family-Focused Achievers want to support their family and make them proud 💸 Wealth Builders want to earn more money ⏩ Career Advancers want career options and technical skills 🧠 Career Agnostics want to figure out their ideal career 🗺️ Global Careerists want to study and work abroad 🏫 Lifelong Learners want personal growth and development through digital means Check out the study, bookmark it, and refer back to it in 2025 whenever you want to adjust your recruitment efforts! https://ow.ly/fEOi50UuXx4 #GMAC #HigherEducation #MBA #BusinessEducation #GMAC2024 #GMACCountdown #NewYearCountdown #GME

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